Bluebird Wealth Management LLC Takes $1.45 Million Position in Roku, Inc. $ROKU

Bluebird Wealth Management LLC acquired a new stake in shares of Roku, Inc. (NASDAQ:ROKU) during the 4th quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor acquired 13,382 shares of the company’s stock, valued at approximately $1,452,000.

Several other hedge funds have also recently modified their holdings of the stock. Sequoia Financial Advisors LLC increased its holdings in shares of Roku by 7.9% during the fourth quarter. Sequoia Financial Advisors LLC now owns 5,032 shares of the company’s stock valued at $546,000 after acquiring an additional 370 shares in the last quarter. RFG Advisory LLC increased its holdings in shares of Roku by 17.1% during the fourth quarter. RFG Advisory LLC now owns 2,732 shares of the company’s stock valued at $296,000 after acquiring an additional 399 shares in the last quarter. PKS Advisory Services LLC acquired a new position in shares of Roku during the fourth quarter valued at about $215,000. Ascent Wealth Partners LLC increased its holdings in shares of Roku by 16.6% during the fourth quarter. Ascent Wealth Partners LLC now owns 2,335 shares of the company’s stock valued at $253,000 after acquiring an additional 333 shares in the last quarter. Finally, Truist Financial Corp increased its holdings in shares of Roku by 49.3% in the fourth quarter. Truist Financial Corp now owns 13,953 shares of the company’s stock valued at $1,514,000 after purchasing an additional 4,610 shares during the period. Institutional investors and hedge funds own 86.30% of the company’s stock.

Analysts Set New Price Targets

A number of research analysts have recently weighed in on ROKU shares. UBS Group reissued an “outperform” rating and issued a $145.00 price objective on shares of Roku in a report on Friday, May 1st. Susquehanna increased their price objective on Roku from $130.00 to $160.00 and gave the company a “positive” rating in a report on Friday, May 1st. Morgan Stanley reissued an “overweight” rating and issued a $150.00 price objective on shares of Roku in a report on Friday, May 1st. Needham & Company LLC increased their price objective on Roku from $110.00 to $140.00 and gave the company a “buy” rating in a report on Friday, May 1st. Finally, Robert W. Baird increased their price objective on Roku from $120.00 to $130.00 and gave the company an “outperform” rating in a report on Friday, April 17th. Twenty-one analysts have rated the stock with a Buy rating and five have issued a Hold rating to the stock. According to MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $142.17.

Key Headlines Impacting Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Q1 beat and platform strength — Roku’s recent quarter topped estimates (better EPS, revenue and platform metrics), supporting upside for ad and subscription revenue and driving investor momentum. Read More.
• Positive Sentiment: Market share leadership in CTV — Pixalate’s Q1 report shows Roku leading share?of?voice in North America and LATAM, which reinforces Roku’s attractiveness to advertisers and supports ad monetization growth. Read More.
• Positive Sentiment: Content & partnerships expand engagement — Roku added dozens of free channels and struck a new WNBA fan?hub partnership for the 2026 season, both of which can increase hours streamed and ad inventory. Read More. Read More.
• Positive Sentiment: User experience tweaks — how?to pieces (e.g., speed?up tips) and product refinements can improve customer satisfaction and reduce churn. Read More.
• Neutral Sentiment: Insider selling via 10b5?1 plans — several insiders disclosed sales (including large, pre?arranged dispositions). Execution under trading plans lowers informational concern but high dollar volumes can weigh on near?term supply/demand. Read More.
• Neutral Sentiment: Mixed analyst positioning — many firms remain bullish with raised targets, but a range of ratings/targets means upside could be capped until guidance/earnings cadence confirms trends. Read More.
• Negative Sentiment: Class?action lawsuit alleging “bricked” TVs — multiple outlets report a proposed suit against Roku and TCL claiming recent Roku OS updates rendered some smart TVs unusable. Legal exposure, remediation costs and brand/reputational risk are meaningful near?term negatives. Read More.

Roku Stock Up 2.9%

Roku stock opened at $127.98 on Thursday. The firm has a market cap of $18.87 billion, a price-to-earnings ratio of 96.23 and a beta of 2.04. Roku, Inc. has a 52 week low of $59.45 and a 52 week high of $128.53. The business’s 50-day moving average price is $101.98 and its 200 day moving average price is $101.29.

Roku (NASDAQ:ROKU) last posted its earnings results on Thursday, April 30th. The company reported $0.57 EPS for the quarter, topping the consensus estimate of $0.34 by $0.23. The firm had revenue of $1.25 billion for the quarter, compared to analyst estimates of $1.20 billion. Roku had a return on equity of 7.64% and a net margin of 4.06%.Roku’s revenue for the quarter was up 22.4% compared to the same quarter last year. During the same period last year, the company earned ($0.19) earnings per share. Equities analysts expect that Roku, Inc. will post 2.41 EPS for the current year.

Insiders Place Their Bets

In other Roku news, CFO Dan Jedda sold 15,000 shares of the stock in a transaction that occurred on Monday, March 16th. The stock was sold at an average price of $94.23, for a total transaction of $1,413,450.00. Following the transaction, the chief financial officer owned 85,115 shares in the company, valued at approximately $8,020,386.45. This represents a 14.98% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, insider Gilbert Fuchsberg sold 9,593 shares of the stock in a transaction that occurred on Friday, May 1st. The stock was sold at an average price of $125.52, for a total value of $1,204,113.36. Following the transaction, the insider owned 50,863 shares in the company, valued at $6,384,323.76. This represents a 15.87% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders have sold 663,038 shares of company stock worth $70,956,545. Company insiders own 13.45% of the company’s stock.

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.