ZW Data Action Technologies (NASDAQ:CNET – Get Free Report) and TNL Mediagene (NASDAQ:TNMG – Get Free Report) are both small-cap business services companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, analyst recommendations, valuation, profitability, earnings and risk.
Risk and Volatility
ZW Data Action Technologies has a beta of 1.05, suggesting that its stock price is 5% more volatile than the S&P 500. Comparatively, TNL Mediagene has a beta of 0.88, suggesting that its stock price is 12% less volatile than the S&P 500.
Institutional and Insider Ownership
0.0% of ZW Data Action Technologies shares are held by institutional investors. 12.2% of ZW Data Action Technologies shares are held by company insiders. Comparatively, 41.0% of TNL Mediagene shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| ZW Data Action Technologies | 1 | 0 | 0 | 0 | 1.00 |
| TNL Mediagene | 1 | 0 | 1 | 0 | 2.00 |
TNL Mediagene has a consensus target price of $14.00, suggesting a potential upside of 1,440.49%. Given TNL Mediagene’s stronger consensus rating and higher probable upside, analysts clearly believe TNL Mediagene is more favorable than ZW Data Action Technologies.
Earnings and Valuation
This table compares ZW Data Action Technologies and TNL Mediagene”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| ZW Data Action Technologies | $4.61 million | 0.49 | -$1.77 million | ($0.69) | -1.00 |
| TNL Mediagene | $45.02 million | 0.05 | -$44.55 million | N/A | N/A |
ZW Data Action Technologies has higher earnings, but lower revenue than TNL Mediagene.
Profitability
This table compares ZW Data Action Technologies and TNL Mediagene’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| ZW Data Action Technologies | -38.38% | -48.66% | -18.59% |
| TNL Mediagene | N/A | N/A | N/A |
Summary
TNL Mediagene beats ZW Data Action Technologies on 8 of the 12 factors compared between the two stocks.
About ZW Data Action Technologies
ZW Data Action Technologies Inc., through its subsidiaries, offers omni-channel advertising, precision marketing, and data analysis management systems in the People’s Republic of China. The company offers Internet advertising, precision marketing, and related data services to small and medium enterprises through its Internet portals, including 28.com and liansuo.com that provide advertisers with tools to build sales channels in the form of franchisees, sales agents, distributors, and/or resellers. It also develops and operates blockchain technology-based products and services, as well as blockchain-based SaaS services that provides one-stop blockchain-powered enterprise management solutions in forms of NFT generations, data record, share, and storage module subscriptions, etc. In addition, the company offers other e-commerce O2O advertising, and marketing and related value-added technical services. Additionally, it offers online-content production, distribution, promotion, and live streamer training and management services. The company was formerly known as ChinaNet Online Holdings, Inc. and changed its name to ZW Data Action Technologies Inc. in October 2020. Data Action Technologies Inc. was founded in 2003 and is based in Beijing, the People’s Republic of China.
About TNL Mediagene
TNL Mediagene engages in digital advertising, integrated marketing, marketing survey, artificial intelligence technology, data analysis, content service platform, and production of audio-visual programs. It operates media, technology, and digital studio businesses primarily in Japan and Taiwan. The company was founded on May 25, 2023 and is headquartered in Taipei, Taiwan.
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