Royal Bank Of Canada Cuts Booking (NASDAQ:BKNG) Price Target to $220.00

Booking (NASDAQ:BKNG) had its price objective lowered by Royal Bank Of Canada from $244.00 to $220.00 in a research note published on Wednesday morning, MarketBeat reports. The brokerage currently has an outperform rating on the business services provider’s stock.

BKNG has been the subject of a number of other reports. Deutsche Bank Aktiengesellschaft cut their target price on Booking to $210.00 and set a “buy” rating for the company in a research report on Tuesday, April 21st. Robert W. Baird cut their price objective on Booking from $234.00 to $215.00 and set an “outperform” rating for the company in a research report on Wednesday. Tigress Financial reiterated a “strong-buy” rating and set a $260.00 price objective (up from $244.00) on shares of Booking in a research report on Wednesday, April 8th. TD Cowen reiterated a “buy” rating on shares of Booking in a research report on Thursday, February 19th. Finally, Wells Fargo & Company set a $215.00 price objective on Booking and gave the company an “equal weight” rating in a research report on Wednesday. One equities research analyst has rated the stock with a Strong Buy rating, twenty-eight have assigned a Buy rating and eight have assigned a Hold rating to the stock. According to MarketBeat.com, the company has an average rating of “Moderate Buy” and an average target price of $227.14.

Booking Price Performance

Shares of BKNG stock opened at $169.63 on Wednesday. Booking has a 12-month low of $150.62 and a 12-month high of $233.58. The firm has a market capitalization of $131.44 billion, a price-to-earnings ratio of 22.31, a price-to-earnings-growth ratio of 1.00 and a beta of 1.10. The business has a 50 day simple moving average of $173.61 and a 200 day simple moving average of $192.05.

Booking (NASDAQ:BKNG) last issued its quarterly earnings data on Tuesday, April 28th. The business services provider reported $1.14 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.08 by $0.06. The business had revenue of $5.53 billion during the quarter, compared to analyst estimates of $5.52 billion. Booking had a negative return on equity of 117.14% and a net margin of 22.23%.The business’s revenue for the quarter was up 16.2% compared to the same quarter last year. During the same period in the prior year, the company posted $0.99 EPS. On average, equities analysts anticipate that Booking will post 10.49 EPS for the current fiscal year.

Booking Dividend Announcement

The business also recently declared a quarterly dividend, which will be paid on Tuesday, June 30th. Stockholders of record on Friday, June 5th will be paid a $0.42 dividend. The ex-dividend date of this dividend is Friday, June 5th. This represents a $1.68 dividend on an annualized basis and a dividend yield of 1.0%. Booking’s dividend payout ratio is 22.11%.

Insider Transactions at Booking

In other Booking news, Director Vanessa Ames Wittman sold 1,125 shares of the stock in a transaction on Friday, April 17th. The shares were sold at an average price of $192.00, for a total transaction of $216,000.00. Following the transaction, the director directly owned 16,050 shares of the company’s stock, valued at $3,081,600. This represents a 6.55% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Glenn D. Fogel sold 16,726 shares of the stock in a transaction on Wednesday, April 15th. The stock was sold at an average price of $185.36, for a total transaction of $3,100,331.36. Following the transaction, the chief executive officer directly owned 298,174 shares in the company, valued at $55,269,532.64. The trade was a 5.31% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders have sold 60,876 shares of company stock valued at $10,559,629. 0.16% of the stock is owned by insiders.

Institutional Investors Weigh In On Booking

A number of hedge funds have recently bought and sold shares of the company. Guerra Advisors Inc bought a new stake in shares of Booking in the third quarter valued at about $27,000. KERR FINANCIAL PLANNING Corp bought a new stake in shares of Booking in the third quarter valued at about $26,000. Daytona Street Capital LLC bought a new stake in shares of Booking in the fourth quarter valued at about $27,000. Legacy Bridge LLC bought a new stake in shares of Booking in the fourth quarter valued at about $27,000. Finally, Camelot Portfolios LLC bought a new stake in shares of Booking in the fourth quarter valued at about $27,000. 92.42% of the stock is currently owned by institutional investors.

Key Stories Impacting Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Q1 strength plus AI rollout and record buybacks reinforce growth and capital-return story; company highlighted strong merchant-model revenue but flagged a softer Q2 guide — overall investors are focusing on the strategic AI product push (KAYAK Ask AI) and buybacks as earnings catalysts. Booking Holdings AI Push And Buybacks Meet Mixed Valuation Signals
• Positive Sentiment: Gordon Haskett raised its price target to $220 and maintained a buy rating, signaling analyst confidence in upside from current levels. Booking Given New $220.00 Price Target at Gordon Haskett
• Positive Sentiment: Argus increased its target to $205 and assigned a buy rating, giving additional analyst support for further gains. Booking Given New $205.00 Price Target at Argus
• Positive Sentiment: Board declared a quarterly dividend of $0.42 per share (ex-div June 5), adding to shareholder return via dividends on top of buybacks. (Company disclosure)
• Neutral Sentiment: BMO trimmed its target slightly (from $248 to $240) but kept an outperform rating — still a large implied upside, so this is more of a modest model tweak than a negative signal. BMO Capital Adjusts Price Target on Booking
• Neutral Sentiment: Unusually high options trading was reported, which can amplify intraday moves but doesn’t by itself change fundamentals. Monitor for directional flows. Booking Target of Unusually High Options Trading
• Neutral Sentiment: Comparative analyst pieces (e.g., Carnival vs. Booking) highlight BKNG’s durable tech-driven scale versus peers — useful context but not an immediate price driver. Carnival vs. Booking
• Negative Sentiment: JPMorgan cut its price target to $208, signaling some analyst caution on near-term momentum — adds to mixed guidance interpretation and helps explain some intraday volatility. Booking Price Target Cut to $208 by Analysts at JPMorgan Chase & Co.

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.