HSBC Raises Amazon.com (NASDAQ:AMZN) Price Target to $310.00

Amazon.com (NASDAQ:AMZN) had its target price lifted by analysts at HSBC from $280.00 to $310.00 in a report released on Thursday,MarketScreener reports. The brokerage currently has a “buy” rating on the e-commerce giant’s stock. HSBC’s price target would indicate a potential upside of 15.51% from the stock’s previous close.

Several other research firms have also weighed in on AMZN. Bank of America lifted their price objective on shares of Amazon.com from $275.00 to $298.00 and gave the company a “buy” rating in a research note on Monday, April 20th. Mizuho boosted their target price on Amazon.com from $315.00 to $325.00 and gave the company an “outperform” rating in a research report on Tuesday. Cantor Fitzgerald reaffirmed an “overweight” rating and issued a $330.00 target price (up from $280.00) on shares of Amazon.com in a research report on Thursday. Morgan Stanley reaffirmed an “overweight” rating and issued a $300.00 target price (down from $315.00) on shares of Amazon.com in a research report on Friday, February 6th. Finally, Citigroup reaffirmed a “buy” rating and issued a $325.00 target price (up from $285.00) on shares of Amazon.com in a research report on Thursday. One research analyst has rated the stock with a Strong Buy rating, fifty-five have given a Buy rating and three have assigned a Hold rating to the company. According to MarketBeat, Amazon.com currently has an average rating of “Moderate Buy” and an average price target of $310.25.

Amazon.com Stock Performance

NASDAQ:AMZN opened at $268.38 on Thursday. The company has a fifty day moving average of $223.63 and a 200-day moving average of $227.35. The firm has a market capitalization of $2.89 trillion, a P/E ratio of 32.10, a P/E/G ratio of 1.98 and a beta of 1.46. The company has a quick ratio of 0.88, a current ratio of 1.18 and a debt-to-equity ratio of 0.27. Amazon.com has a twelve month low of $183.85 and a twelve month high of $273.88.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings data on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, beating the consensus estimate of $1.63 by $1.15. The company had revenue of $181.52 billion during the quarter, compared to analyst estimates of $177.28 billion. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. Amazon.com’s revenue for the quarter was up 16.6% compared to the same quarter last year. During the same quarter in the previous year, the business posted $1.59 EPS. As a group, sell-side analysts anticipate that Amazon.com will post 7.7 EPS for the current year.

Insider Buying and Selling

In other news, CEO Douglas J. Herrington sold 20,500 shares of the company’s stock in a transaction that occurred on Tuesday, April 14th. The stock was sold at an average price of $245.00, for a total value of $5,022,500.00. Following the completion of the transaction, the chief executive officer directly owned 499,861 shares of the company’s stock, valued at $122,465,945. This represents a 3.94% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 17,751 shares of the company’s stock in a transaction that occurred on Monday, February 23rd. The shares were sold at an average price of $205.22, for a total value of $3,642,860.22. Following the completion of the transaction, the chief executive officer directly owned 9,405 shares of the company’s stock, valued at approximately $1,930,094.10. This represents a 65.37% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 128,035 shares of company stock valued at $28,827,479 over the last quarter. Corporate insiders own 8.90% of the company’s stock.

Hedge Funds Weigh In On Amazon.com

Institutional investors have recently added to or reduced their stakes in the stock. Fairway Wealth LLC grew its position in Amazon.com by 113.2% during the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after buying an additional 60 shares during the period. Sellwood Investment Partners LLC bought a new position in Amazon.com during the third quarter valued at about $27,000. MilWealth Group LLC grew its position in Amazon.com by 79.0% during the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock valued at $41,000 after buying an additional 79 shares during the period. Lifetime Wealth Management P.C. bought a new position in Amazon.com during the fourth quarter valued at $45,000. Finally, Elkhorn Partners Limited Partnership grew its holdings in Amazon.com by 900.0% during the fourth quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock valued at $46,000 after purchasing an additional 180 shares during the period. Institutional investors own 72.20% of the company’s stock.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Q1 beat: Amazon reported a double?beat on revenue and EPS, with AWS reaccelerating (large YoY cloud growth and record margins) — this is the core bullish driver for the rally. Amazon Q1 2026 earnings results beat EPS and revenue expectations
• Positive Sentiment: Pentagon AI deals: The U.S. DoD signed agreements that include Amazon Web Services to run AI tools on classified networks — a strategic endorsement for AWS as a secure enterprise AI supplier. Pentagon signs new military AI deals with Nvidia, Microsoft and Amazon
• Positive Sentiment: Analyst upgrades and target hikes: Dozens of firms raised price targets (Morgan Stanley, JPMorgan, Canaccord, Bank of America, etc.), with several new $300+ targets — supporting bullish sentiment and pushing buy ratings. Cluster of price?target raises and buy ratings for AMZN
• Positive Sentiment: Trainium / in?house chips: Amazon’s Trainium business shows meaningful revenue commitments and a path to become a standalone AI?hardware revenue stream, which repositions AMZN as a “picks?and?shovels” AI supplier. How the Trainium chip business could move the needle for Amazon
• Neutral Sentiment: Partnerships and product rollout: AWS expanded Bedrock/OpenAI integrations and new agentic AI tools (Rufus, Quick, Connect apps), which add long?term optionality but will require execution. AWS, OpenAI partner to integrate frontier models into Bedrock
• Negative Sentiment: CapEx and chip costs: Management flagged rising memory/chip prices and a large AI capex program that is eating into free cash flow; Goldman and others warned the hyperscaler spending binge increases near?term cash burn risk. Jassy: soaring chip prices could pressure Amazon’s capex
• Negative Sentiment: Market reaction nuance: Despite the beat, some investors sold on the size/timing of AI investments and softer near?term guidance, which previously produced intraday dips after earnings. Why AMZN dipped after strong Q1 — capex concerns

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.