Benchmark Boosts Roku (NASDAQ:ROKU) Price Target to $160.00

Roku (NASDAQ:ROKU) had its target price raised by investment analysts at Benchmark from $130.00 to $160.00 in a research report issued on Friday,Benzinga reports. The firm presently has a “buy” rating on the stock. Benchmark’s target price indicates a potential upside of 37.54% from the company’s previous close.

Several other brokerages also recently commented on ROKU. Guggenheim reiterated a “buy” rating and set a $140.00 target price on shares of Roku in a research note on Friday. Moffett Nathanson reiterated a “neutral” rating and issued a $100.00 price objective on shares of Roku in a report on Friday, February 13th. Evercore restated an “outperform” rating and set a $150.00 target price on shares of Roku in a research note on Friday, February 13th. UBS Group reaffirmed a “neutral” rating and set a $110.00 target price on shares of Roku in a report on Friday, February 13th. Finally, Oppenheimer upped their price target on shares of Roku from $105.00 to $120.00 and gave the company an “outperform” rating in a research note on Friday, February 13th. Twenty-one investment analysts have rated the stock with a Buy rating and five have issued a Hold rating to the stock. According to data from MarketBeat.com, the company has an average rating of “Moderate Buy” and an average target price of $136.33.

Roku Price Performance

Shares of ROKU opened at $116.33 on Friday. The company has a market cap of $17.15 billion, a PE ratio of 207.98 and a beta of 2.00. The firm has a 50-day moving average of $100.40 and a 200-day moving average of $100.78. Roku has a one year low of $58.55 and a one year high of $128.40.

Roku (NASDAQ:ROKU) last posted its quarterly earnings results on Thursday, April 30th. The company reported $0.57 EPS for the quarter, topping analysts’ consensus estimates of $0.34 by $0.23. The business had revenue of $1.25 billion during the quarter, compared to analysts’ expectations of $1.20 billion. Roku had a return on equity of 3.40% and a net margin of 1.87%.Roku’s quarterly revenue was up 22.4% on a year-over-year basis. During the same quarter last year, the company posted ($0.19) earnings per share. Analysts expect that Roku will post 2.1 earnings per share for the current year.

Insider Buying and Selling at Roku

In other news, insider Charles Collier sold 205,821 shares of Roku stock in a transaction that occurred on Wednesday, April 8th. The shares were sold at an average price of $105.00, for a total value of $21,611,205.00. Following the completion of the sale, the insider directly owned 11,131 shares in the company, valued at approximately $1,168,755. The trade was a 94.87% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Dan Jedda sold 15,000 shares of the business’s stock in a transaction that occurred on Monday, March 16th. The shares were sold at an average price of $94.23, for a total value of $1,413,450.00. Following the completion of the sale, the chief financial officer owned 85,115 shares of the company’s stock, valued at approximately $8,020,386.45. This trade represents a 14.98% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 632,182 shares of company stock valued at $67,058,733 over the last ninety days. Company insiders own 13.98% of the company’s stock.

Institutional Trading of Roku

Several large investors have recently modified their holdings of ROKU. Blue Trust Inc. raised its stake in Roku by 680.0% in the fourth quarter. Blue Trust Inc. now owns 234 shares of the company’s stock valued at $25,000 after purchasing an additional 204 shares in the last quarter. Aventura Private Wealth LLC bought a new position in Roku in the 4th quarter valued at about $26,000. Bayban raised its position in shares of Roku by 1,300.0% in the 1st quarter. Bayban now owns 280 shares of the company’s stock valued at $26,000 after buying an additional 260 shares in the last quarter. Westfuller Advisors LLC bought a new stake in shares of Roku during the third quarter worth about $30,000. Finally, WPG Advisers LLC acquired a new position in shares of Roku in the fourth quarter valued at approximately $31,000. 86.30% of the stock is owned by institutional investors and hedge funds.

Key Roku News

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku beat Q1 estimates — $0.57 EPS vs. $0.34 expected and $1.25B revenue (up ~22% year?over?year); management raised its platform revenue outlook, driving the initial rally. Roku Stock Surges After Earnings. Why It’s a Streaming Wars Winner.
• Positive Sentiment: Roku raised its annual platform revenue forecast (management cited sustained advertiser demand), which analysts say supports stronger monetization and drove an extended?hours jump. Roku raises annual platform revenue forecast, shares climb
• Positive Sentiment: Multiple firms raised price targets and ratings this morning (Susquehanna to $160, Rosenblatt to $150, Needham to $140), signaling increased analyst conviction and adding upside to the stock’s outlook. Benzinga The Fly
• Positive Sentiment: Advertising strength: ad revenue grew ~27% with ad revenue disclosed separately (~$612.7M), and Roku is showing improved cash?flow dynamics as the platform scales; plus its low?price Howdy service passed ~1M subs — both support recurring revenue expansion. Roku Posts Strong Q1 Results Powered By Advertising And Subscriptions Gains Roku’s $3 streaming service, Howdy, reaches 1M subs
• Neutral Sentiment: Content and distribution partnerships (e.g., CW next?day streaming, WWE NXT on The Roku Channel) add engagement potential but are longer?term audience drivers rather than immediate revenue levers. The CW Network Sets Partnership With the Roku Channel
• Neutral Sentiment: Retail promotions and device restocks (e.g., security camera deals, discounted sticks) can boost unit sales and ecosystem engagement but have modest margin impact vs. platform revenue growth. Roku just restocked its security camera 2-pack for only $30 at Amazon
• Negative Sentiment: Valuation and macro risk: ROKU trades at a high forward multiple (P/E ~204) and a beta ~2.0, so upside could be vulnerable to any slowdown in ad spending or weaker-than-expected execution. (See company filings and analyst notes for detail.)

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.