MediaAlpha (NYSE:MAX) Insider Steven Yi Sells 26,739 Shares of Stock

MediaAlpha, Inc. (NYSE:MAX) insider Steven Yi sold 26,739 shares of the firm’s stock in a transaction dated Wednesday, April 29th. The stock was sold at an average price of $10.00, for a total transaction of $267,390.00. Following the sale, the insider owned 2,891,690 shares of the company’s stock, valued at approximately $28,916,900. The trade was a 0.92% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Steven Yi also recently made the following trade(s):

• On Tuesday, April 28th, Steven Yi sold 6,565 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total transaction of $65,650.00.
• On Monday, April 27th, Steven Yi sold 33,663 shares of MediaAlpha stock. The stock was sold at an average price of $9.99, for a total transaction of $336,293.37.
• On Wednesday, April 22nd, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.88, for a total transaction of $39,520.00.
• On Tuesday, April 21st, Steven Yi sold 16,047 shares of MediaAlpha stock. The shares were sold at an average price of $10.08, for a total transaction of $161,753.76.
• On Monday, April 20th, Steven Yi sold 28,543 shares of MediaAlpha stock. The shares were sold at an average price of $10.06, for a total transaction of $287,142.58.
• On Wednesday, April 15th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.68, for a total transaction of $38,720.00.
• On Monday, April 13th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.07, for a total transaction of $36,280.00.
• On Wednesday, April 8th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.78, for a total transaction of $39,120.00.
• On Monday, April 6th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.34, for a total transaction of $37,360.00.
• On Wednesday, April 1st, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.15, for a total transaction of $36,600.00.

MediaAlpha Price Performance

Shares of MAX opened at $10.00 on Thursday. MediaAlpha, Inc. has a 1-year low of $7.09 and a 1-year high of $13.92. The stock has a market cap of $645.09 million, a PE ratio of 25.65 and a beta of 1.39. The firm has a 50-day simple moving average of $9.56 and a two-hundred day simple moving average of $10.86.

MediaAlpha (NYSE:MAX) last announced its quarterly earnings results on Wednesday, April 29th. The company reported $0.21 earnings per share for the quarter, missing analysts’ consensus estimates of $0.25 by ($0.04). MediaAlpha had a net margin of 2.30% and a negative return on equity of 132.73%. The company had revenue of $310.00 million for the quarter, compared to analyst estimates of $298.91 million. During the same quarter in the prior year, the business earned ($0.04) earnings per share. MediaAlpha’s revenue was up 17.3% on a year-over-year basis. As a group, sell-side analysts expect that MediaAlpha, Inc. will post 1.13 earnings per share for the current fiscal year.

MediaAlpha News Summary

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Record revenue and margin metrics — MediaAlpha reported record Q1 revenue of $310.0M (up 17% YoY) and adjusted EBITDA of $31.4M, with first-quarter net income of $14.0M; management says growth was driven by strong auto-insurance spend and mix shift to its Open Marketplace. Press Release
• Positive Sentiment: Share repurchases — the company repurchased over $25M of stock in 2026, a constructive use of capital that supports EPS and buy-side sentiment. Press Release
• Neutral Sentiment: Q2 revenue guidance is a range of $290M–$310M (consensus ~$294M); management did not provide clear EPS guidance in the release, leaving near-term profitability expectations ambiguous. Press Release
• Neutral Sentiment: Full Q1 earnings call transcript and slides are available for detail on customer trends and marketplace dynamics; read for management color on mix, pricing and margin cadence. Earnings Call Transcript
• Neutral Sentiment: Several insiders (including director Eugene Nonko and CEO/insider Steven Yi) executed multiple sales under pre?arranged Rule 10b5?1 plans to cover tax withholding on vested awards; the activity is planned but increases float in the near term. SEC filing: SEC Form 4
• Negative Sentiment: EPS miss — Q1 EPS came in at $0.21 vs. the consensus $0.25, which is the immediate earnings disappointment driving downside pressure despite the revenue beat. Earnings Coverage
• Negative Sentiment: Regulatory/legal risk — a shareholder?rights firm (Julie & Holleman LLP) announced an investigation into potential misconduct tied to recent FTC litigation against MediaAlpha, adding regulatory and litigation overhang. This increases uncertainty and could pressure the stock if escalation follows. Investigation Alert

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently made changes to their positions in the business. Abel Hall LLC purchased a new position in shares of MediaAlpha in the first quarter valued at approximately $236,000. Aaron Wealth Advisors LLC purchased a new position in shares of MediaAlpha in the first quarter valued at approximately $95,000. SG Americas Securities LLC boosted its stake in shares of MediaAlpha by 23.2% in the first quarter. SG Americas Securities LLC now owns 19,473 shares of the company’s stock valued at $181,000 after purchasing an additional 3,668 shares during the period. Rockefeller Capital Management L.P. boosted its stake in shares of MediaAlpha by 9,917.9% in the fourth quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company’s stock valued at $36,000 after purchasing an additional 2,777 shares during the period. Finally, Pacer Advisors Inc. boosted its stake in shares of MediaAlpha by 6.7% in the fourth quarter. Pacer Advisors Inc. now owns 263,024 shares of the company’s stock valued at $3,406,000 after purchasing an additional 16,597 shares during the period. Hedge funds and other institutional investors own 64.39% of the company’s stock.

Analyst Upgrades and Downgrades

A number of brokerages have weighed in on MAX. Wall Street Zen upgraded shares of MediaAlpha from a “buy” rating to a “strong-buy” rating in a research report on Saturday, April 11th. Keefe, Bruyette & Woods lowered their price objective on shares of MediaAlpha from $16.00 to $15.00 and set an “outperform” rating for the company in a research note on Tuesday, April 7th. Weiss Ratings raised shares of MediaAlpha from a “sell (d)” rating to a “hold (c-)” rating in a research note on Wednesday, February 25th. Royal Bank Of Canada lowered their price objective on shares of MediaAlpha from $18.00 to $11.00 and set an “outperform” rating for the company in a research note on Tuesday, February 24th. Finally, JPMorgan Chase & Co. lowered their price objective on shares of MediaAlpha from $15.00 to $11.00 and set an “overweight” rating for the company in a research note on Tuesday, February 24th. Four investment analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. According to MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $12.70.

MediaAlpha Company Profile

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.