Scotiabank Increases Amazon.com (NASDAQ:AMZN) Price Target to $325.00

Amazon.com (NASDAQ:AMZN) had its target price raised by equities researchers at Scotiabank from $275.00 to $325.00 in a report issued on Thursday,Benzinga reports. The brokerage currently has a “sector outperform” rating on the e-commerce giant’s stock. Scotiabank’s price objective points to a potential upside of 23.56% from the company’s current price.

Other equities analysts have also issued reports about the stock. Wedbush cut their price target on shares of Amazon.com from $340.00 to $300.00 and set an “outperform” rating on the stock in a report on Friday, February 6th. President Capital dropped their price objective on shares of Amazon.com from $320.00 to $296.00 and set a “buy” rating on the stock in a report on Tuesday, February 10th. Sanford C. Bernstein boosted their price objective on shares of Amazon.com from $265.00 to $300.00 and gave the company an “outperform” rating in a report on Thursday, April 23rd. Wall Street Zen lowered shares of Amazon.com from a “buy” rating to a “hold” rating in a report on Saturday, January 10th. Finally, TD Securities raised shares of Amazon.com to a “buy” rating in a report on Monday, April 13th. One investment analyst has rated the stock with a Strong Buy rating, fifty-five have issued a Buy rating and three have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $293.77.

Amazon.com Price Performance

NASDAQ AMZN opened at $263.04 on Thursday. The firm’s fifty day simple moving average is $222.42 and its two-hundred day simple moving average is $227.08. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16. Amazon.com has a 12-month low of $178.85 and a 12-month high of $265.91. The firm has a market capitalization of $2.83 trillion, a P/E ratio of 36.69, a P/E/G ratio of 1.95 and a beta of 1.38.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.62 by $1.16. Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The business had revenue of $181.52 billion for the quarter, compared to analyst estimates of $176.98 billion. During the same period in the previous year, the company earned $1.59 earnings per share. The business’s revenue for the quarter was up 16.6% on a year-over-year basis. Analysts forecast that Amazon.com will post 7.71 EPS for the current fiscal year.

Insider Buying and Selling

In other Amazon.com news, CEO Matthew S. Garman sold 17,751 shares of the company’s stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $205.22, for a total value of $3,642,860.22. Following the sale, the chief executive officer directly owned 9,405 shares of the company’s stock, valued at approximately $1,930,094.10. This represents a 65.37% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Jonathan Rubinstein sold 3,849 shares of the company’s stock in a transaction on Friday, April 24th. The shares were sold at an average price of $260.00, for a total transaction of $1,000,740.00. Following the completion of the sale, the director directly owned 78,654 shares in the company, valued at approximately $20,450,040. The trade was a 4.67% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 128,035 shares of company stock valued at $28,827,479 in the last 90 days. 8.90% of the stock is currently owned by insiders.

Institutional Investors Weigh In On Amazon.com

Several hedge funds have recently added to or reduced their stakes in the business. Vanguard Group Inc. boosted its holdings in Amazon.com by 1.1% in the first quarter. Vanguard Group Inc. now owns 832,274,556 shares of the e-commerce giant’s stock valued at $158,348,557,000 after purchasing an additional 8,913,959 shares during the last quarter. State Street Corp raised its position in shares of Amazon.com by 1.8% in the fourth quarter. State Street Corp now owns 388,653,121 shares of the e-commerce giant’s stock worth $89,708,913,000 after acquiring an additional 6,971,680 shares during the period. Geode Capital Management LLC raised its position in shares of Amazon.com by 1.1% in the fourth quarter. Geode Capital Management LLC now owns 225,120,994 shares of the e-commerce giant’s stock worth $51,753,622,000 after acquiring an additional 2,479,324 shares during the period. Norges Bank acquired a new position in shares of Amazon.com in the fourth quarter worth about $32,868,735,000. Finally, Auto Owners Insurance Co raised its position in shares of Amazon.com by 27,376.7% in the fourth quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant’s stock worth $2,272,397,000 after acquiring an additional 98,090,585 shares during the period. 72.20% of the stock is owned by hedge funds and other institutional investors.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Q1 results surprised to the upside: revenue ~$181.5B and EPS well above consensus; AWS reaccelerated (roughly +28% cloud growth) and management gave a strong revenue guide for the next quarter — a classic catalyst for multiple expansion. Amazon.com Announces First Quarter Results
• Positive Sentiment: OpenAI models are now coming to AWS Bedrock and Amazon rolled out several agentic/AI offerings (Amazon Quick, expanded Connect, Rufus/agentic commerce). Those moves materially strengthen AWS’s addressable market for high?margin AI infrastructure and enterprise software. OpenAI expands Amazon deal after Microsoft loosens exclusivity terms
• Positive Sentiment: Amazon disclosed big commercial commitments around its custom AI chips (Trainium/Graviton) and reported a material backlog of commitments that underpins future AWS margin upside and potential chip?sales revenue. Amazon the chip company? Tech giant says it may sell AI chips as a product
• Positive Sentiment: Multiple brokerages raised price targets and reiterated Buy ratings after the print (several targets moved into the $300–$325 range), supporting upward analyst momentum. Amazon Price Target Raised to $320
• Neutral Sentiment: Amazon emphasized faster delivery and higher customer engagement (management highlighted ~1 billion same?day/ultrafast orders), which supports retail growth but requires continued logistics investment. 1 Billion Same-Day Orders: Amazon’s Delivery Strategy: Earnings Call
• Neutral Sentiment: Large institutional deals (e.g., Meta Graviton core deployment) validate scale for AWS but also concentrate revenue on a few hyperscaler wins — positive for revenue, neutral for diversification. Amazon (AMZN) Secures Major AWS Deal With Meta
• Negative Sentiment: Management signaled heavy AI capex and rising chip/memory prices that could pressure near?term free cash flow and capex guidance — investors may sell into the print if operating?income or margin outlooks look conservative. Andy Jassy on chip prices pressuring capex
• Negative Sentiment: Regulatory risk: EU signaled plans to target cloud/AI under new Big Tech rules — potential compliance costs and product restrictions in Europe are a real medium?term headwind. EU rules reining in Big Tech will now target cloud services and AI
• Negative Sentiment: Routine insider selling (director 10b5?1 sale disclosed) and notes of retail?investor caution mean positioning is crowded — raises chance of a post?earnings unwind despite the beat. Director Jonathan Rubinstein SEC filing

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.