Viant Technology (NASDAQ:DSP) CFO Larry Madden Sells 12,782 Shares of Stock

Viant Technology Inc. (NASDAQ:DSP) CFO Larry Madden sold 12,782 shares of the company’s stock in a transaction that occurred on Thursday, April 23rd. The stock was sold at an average price of $10.16, for a total value of $129,865.12. Following the sale, the chief financial officer directly owned 553,699 shares in the company, valued at $5,625,581.84. This trade represents a 2.26% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Larry Madden also recently made the following trade(s):

• On Wednesday, April 22nd, Larry Madden sold 13,263 shares of Viant Technology stock. The shares were sold at an average price of $10.74, for a total transaction of $142,444.62.
• On Tuesday, April 21st, Larry Madden sold 13,283 shares of Viant Technology stock. The stock was sold at an average price of $10.91, for a total transaction of $144,917.53.
• On Monday, April 6th, Larry Madden sold 7,297 shares of Viant Technology stock. The shares were sold at an average price of $11.31, for a total transaction of $82,529.07.
• On Friday, March 13th, Larry Madden sold 1,658 shares of Viant Technology stock. The shares were sold at an average price of $13.03, for a total transaction of $21,603.74.

Viant Technology Stock Down 5.7%

Shares of NASDAQ:DSP opened at $10.17 on Friday. Viant Technology Inc. has a 52 week low of $8.11 and a 52 week high of $16.25. The stock has a market capitalization of $644.27 million, a P/E ratio of 31.78 and a beta of 0.94. The firm has a fifty day simple moving average of $10.62 and a two-hundred day simple moving average of $10.62.

Institutional Investors Weigh In On Viant Technology

Several hedge funds and other institutional investors have recently modified their holdings of DSP. Russell Investments Group Ltd. lifted its stake in shares of Viant Technology by 86.9% during the 4th quarter. Russell Investments Group Ltd. now owns 2,641 shares of the company’s stock worth $32,000 after acquiring an additional 1,228 shares during the last quarter. CWM LLC grew its position in Viant Technology by 431.0% in the 4th quarter. CWM LLC now owns 2,793 shares of the company’s stock valued at $34,000 after acquiring an additional 2,267 shares during the last quarter. Caitong International Asset Management Co. Ltd grew its position in Viant Technology by 620.8% in the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,883 shares of the company’s stock valued at $35,000 after acquiring an additional 2,483 shares during the last quarter. Farther Finance Advisors LLC purchased a new stake in Viant Technology in the third quarter worth $31,000. Finally, State of Alaska Department of Revenue purchased a new stake in Viant Technology in the fourth quarter worth $64,000. 11.38% of the stock is currently owned by hedge funds and other institutional investors.

Analyst Upgrades and Downgrades

Several research analysts recently commented on DSP shares. B. Riley Financial reiterated a “buy” rating and issued a $17.00 price target (up from $16.50) on shares of Viant Technology in a research report on Thursday, March 12th. Freedom Capital raised Viant Technology to a “strong-buy” rating in a research note on Tuesday, March 10th. DA Davidson lifted their target price on Viant Technology from $15.50 to $16.00 and gave the stock a “buy” rating in a report on Thursday, April 16th. Loop Capital set a $14.50 target price on Viant Technology in a research report on Tuesday, March 10th. Finally, Rosenblatt Securities restated a “buy” rating and set a $20.00 price target on shares of Viant Technology in a report on Thursday, April 16th. Two investment analysts have rated the stock with a Strong Buy rating, six have given a Buy rating and one has given a Hold rating to the company’s stock. Based on data from MarketBeat.com, Viant Technology currently has a consensus rating of “Buy” and an average price target of $17.79.

Viant Technology News Roundup

Here are the key news stories impacting Viant Technology this week:

• Positive Sentiment: Brokerages maintain a bullish stance on DSP with a consensus “Buy” and above?current average price targets, supporting upside expectations and providing a valuation anchor for the stock. Brokerage Consensus Article
• Neutral Sentiment: CEO Timothy Vanderhook executed a pre?arranged Rule 10b5?1 plan and sold multiple tranches (total ~12,500 shares across Apr. 20–22 at prices ~$11.12–$10.74, proceeds ? $137K). Because these were planned trades, they are less informative about management’s near?term view, but they increase share supply. CEO Form 4 Filing
• Negative Sentiment: Major shareholder Capital V LLC sold a material block of shares (total 37,500 shares across Apr. 20–22, proceeds ? $410–$411K), cutting its stake substantially. Even though reported under a Rule 10b5?1 plan, the size and pace of these reductions can be perceived negatively and likely weigh on short?term liquidity and sentiment. Capital V LLC Form 4 Filing

Viant Technology Company Profile

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.