Zebra Technologies Corporation $ZBRA Shares Bought by Merit Financial Group LLC

Merit Financial Group LLC lifted its stake in Zebra Technologies Corporation (NASDAQ:ZBRA) by 159.1% in the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm owned 4,646 shares of the industrial products company’s stock after acquiring an additional 2,853 shares during the period. Merit Financial Group LLC’s holdings in Zebra Technologies were worth $1,128,000 as of its most recent filing with the Securities and Exchange Commission.

A number of other institutional investors also recently made changes to their positions in ZBRA. NewEdge Advisors LLC lifted its stake in shares of Zebra Technologies by 39.9% in the 1st quarter. NewEdge Advisors LLC now owns 1,318 shares of the industrial products company’s stock worth $372,000 after acquiring an additional 376 shares during the period. Caxton Associates LLP acquired a new stake in shares of Zebra Technologies in the 1st quarter worth approximately $317,000. Empowered Funds LLC lifted its stake in shares of Zebra Technologies by 7.2% in the 1st quarter. Empowered Funds LLC now owns 1,441 shares of the industrial products company’s stock worth $407,000 after acquiring an additional 97 shares during the period. Brown Advisory Inc. lifted its stake in shares of Zebra Technologies by 2.1% in the 2nd quarter. Brown Advisory Inc. now owns 1,787 shares of the industrial products company’s stock worth $551,000 after acquiring an additional 36 shares during the period. Finally, Cresset Asset Management LLC lifted its stake in shares of Zebra Technologies by 19.4% in the 2nd quarter. Cresset Asset Management LLC now owns 2,504 shares of the industrial products company’s stock worth $772,000 after acquiring an additional 407 shares during the period. 91.03% of the stock is owned by institutional investors and hedge funds.

Zebra Technologies Stock Down 1.8%

NASDAQ ZBRA opened at $226.87 on Friday. The company has a debt-to-equity ratio of 0.66, a current ratio of 0.97 and a quick ratio of 0.58. The company’s 50 day simple moving average is $222.88 and its 200 day simple moving average is $247.13. Zebra Technologies Corporation has a 12 month low of $199.05 and a 12 month high of $352.66. The company has a market capitalization of $11.16 billion, a P/E ratio of 27.77 and a beta of 1.65.

Zebra Technologies (NASDAQ:ZBRA) last released its earnings results on Thursday, February 12th. The industrial products company reported $4.33 EPS for the quarter, missing analysts’ consensus estimates of $4.34 by ($0.01). Zebra Technologies had a return on equity of 18.09% and a net margin of 7.76%.The business had revenue of $1.48 billion during the quarter, compared to the consensus estimate of $1.47 billion. During the same quarter in the previous year, the firm earned $4.00 earnings per share. The firm’s revenue for the quarter was up 10.6% compared to the same quarter last year. Zebra Technologies has set its Q1 2026 guidance at 4.050-4.350 EPS and its FY 2026 guidance at 17.700-18.300 EPS. Equities research analysts expect that Zebra Technologies Corporation will post 14.98 earnings per share for the current fiscal year.

Insider Activity at Zebra Technologies

In related news, insider Cristen L. Kogl sold 145 shares of the business’s stock in a transaction that occurred on Thursday, March 5th. The shares were sold at an average price of $235.71, for a total value of $34,177.95. Following the sale, the insider directly owned 23,687 shares in the company, valued at $5,583,262.77. The trade was a 0.61% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. 0.91% of the stock is owned by insiders.

Analyst Upgrades and Downgrades

A number of analysts have recently weighed in on the stock. Citigroup reduced their price target on shares of Zebra Technologies from $315.00 to $274.00 and set a “neutral” rating for the company in a research note on Monday, April 13th. Robert W. Baird reduced their price target on shares of Zebra Technologies from $350.00 to $300.00 and set an “outperform” rating for the company in a research note on Monday, March 30th. Barclays reduced their price target on shares of Zebra Technologies from $351.00 to $330.00 and set an “overweight” rating for the company in a research note on Friday, February 13th. UBS Group reaffirmed a “buy” rating and issued a $335.00 price target on shares of Zebra Technologies in a research note on Friday, February 13th. Finally, Truist Financial reduced their price target on shares of Zebra Technologies from $294.00 to $256.00 and set a “hold” rating for the company in a research note on Monday. Five equities research analysts have rated the stock with a Buy rating and six have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, the stock has a consensus rating of “Hold” and an average target price of $321.38.

Zebra Technologies Company Profile

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.