TD Cowen Reaffirms “Buy” Rating for ServiceNow (NYSE:NOW)

ServiceNow (NYSE:NOW)‘s stock had its “buy” rating reissued by investment analysts at TD Cowen in a research note issued on Thursday,Benzinga reports. They currently have a $140.00 price target on the information technology services provider’s stock. TD Cowen’s price objective suggests a potential upside of 64.96% from the stock’s previous close.

NOW has been the topic of a number of other reports. Citigroup cut their target price on ServiceNow from $177.00 to $154.00 and set a “buy” rating on the stock in a research note on Thursday. Wall Street Zen cut ServiceNow from a “buy” rating to a “hold” rating in a research note on Saturday, February 28th. Jefferies Financial Group reiterated a “buy” rating and issued a $135.00 target price on shares of ServiceNow in a research note on Thursday. Mizuho lowered their price target on ServiceNow from $150.00 to $140.00 and set an “outperform” rating on the stock in a report on Thursday. Finally, Sanford C. Bernstein raised their price target on ServiceNow from $219.00 to $226.00 and gave the company an “outperform” rating in a report on Thursday. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating, six have given a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average price target of $150.18.

ServiceNow Stock Performance

NOW stock traded down $18.20 during mid-day trading on Thursday, reaching $84.87. The company had a trading volume of 52,331,081 shares, compared to its average volume of 20,477,141. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12. The stock has a market capitalization of $87.94 billion, a P/E ratio of 50.89, a P/E/G ratio of 1.68 and a beta of 1.01. ServiceNow has a one year low of $81.24 and a one year high of $211.48. The stock’s 50-day simple moving average is $105.55 and its two-hundred day simple moving average is $138.83.

ServiceNow (NYSE:NOW) last posted its earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share (EPS) for the quarter, meeting analysts’ consensus estimates of $0.97. The company had revenue of $3.77 billion for the quarter, compared to analysts’ expectations of $3.75 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The firm’s quarterly revenue was up 22.1% compared to the same quarter last year. During the same period last year, the business posted $4.04 earnings per share. Research analysts anticipate that ServiceNow will post 2.49 EPS for the current year.

Insider Buying and Selling

In other ServiceNow news, insider Paul Fipps sold 9,641 shares of the company’s stock in a transaction dated Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total value of $1,021,271.13. Following the completion of the sale, the insider directly owned 11,757 shares of the company’s stock, valued at approximately $1,245,419.01. This represents a 45.06% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the company’s stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the sale, the insider directly owned 26,314 shares of the company’s stock, valued at $2,781,652.94. The trade was a 5.05% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 16,237 shares of company stock valued at $1,697,162 over the last three months. Company insiders own 0.34% of the company’s stock.

Institutional Investors Weigh In On ServiceNow

Institutional investors and hedge funds have recently bought and sold shares of the business. IAG Wealth Partners LLC lifted its holdings in ServiceNow by 200.0% in the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after acquiring an additional 18 shares during the last quarter. Bogart Wealth LLC lifted its holdings in ServiceNow by 93.8% in the 3rd quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock valued at $29,000 after acquiring an additional 15 shares during the last quarter. Wealth Watch Advisors INC purchased a new position in ServiceNow in the 3rd quarter worth about $29,000. Albion Financial Group UT increased its stake in ServiceNow by 78.9% in the 3rd quarter. Albion Financial Group UT now owns 34 shares of the information technology services provider’s stock worth $31,000 after purchasing an additional 15 shares in the last quarter. Finally, True Wealth Design LLC increased its stake in ServiceNow by 52.0% in the 3rd quarter. True Wealth Design LLC now owns 38 shares of the information technology services provider’s stock worth $35,000 after purchasing an additional 13 shares in the last quarter. 87.18% of the stock is owned by institutional investors and hedge funds.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Q1 results beat revenue expectations and showed AI-driven growth; management raised annual subscription revenue guidance, underscoring demand for Now Assist and other AI products. ServiceNow Reports First Quarter 2026 Financial Results
• Positive Sentiment: CEO Bill McDermott publicly reiterated strong AI product sales and confidence that AI will drive durable revenue—an important narrative that supports longer?term growth expectations. Fortune: Investors continue to punish ServiceNow despite strong earnings and CEO forecast
• Positive Sentiment: ServiceNow completed the Armis acquisition, expanding security, OT/IoT and cyber?exposure capabilities—strategic for cross?sell and AI/security use cases. (Longer?term product/market benefit.) InsiderMonkey: ServiceNow completes Armis acquisition
• Neutral Sentiment: Some sell?side firms still maintain Outperform/Buy ratings (and a few raised targets, e.g., Bernstein), reflecting mixed analyst views—bulls cite AI adoption, bears focus on near?term execution risks. MarketScreener: Bernstein raises price target
• Negative Sentiment: ServiceNow warned the Armis deal will pressure margins (~75 bps full?year; ~125 bps in Q2) and acquisition integration costs weigh on near?term profitability—investors reacted negatively to the margin hit. WSJ: Armis deal will weigh on margins
• Negative Sentiment: Management flagged deal delays in the Middle East tied to the Iran conflict (~75 bps headwind to subscription revenue in Q1) — a tangible, near?term revenue drag that spooked investors. Yahoo Finance: Stock tumbles as war in Iran impacts sales growth
• Negative Sentiment: Wall of analyst price?target cuts and downward adjustments across major banks amplified selling pressure; many firms trimmed targets despite keeping Buy/Outperform ratings. Benzinga: Analysts cut forecasts after Q1
• Negative Sentiment: Sector?wide AI disruption fears and rising short interest among hedge funds intensified downside volatility; traders treated the quarter as proof of near?term execution risk despite longer?term AI thesis. Reuters: ServiceNow draws hedge fund shorts

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.