Prudential Financial (NYSE:PRU) Given New $99.00 Price Target at Piper Sandler

Prudential Financial (NYSE:PRU) had its target price cut by Piper Sandler from $105.00 to $99.00 in a research note issued to investors on Wednesday morning,Benzinga reports. They currently have a neutral rating on the financial services provider’s stock.

Other analysts have also recently issued reports about the company. UBS Group reduced their price target on Prudential Financial from $105.00 to $98.00 and set a “neutral” rating on the stock in a report on Thursday, April 9th. Morgan Stanley reduced their price target on Prudential Financial from $120.00 to $111.00 and set an “equal weight” rating on the stock in a report on Tuesday, March 3rd. Jefferies Financial Group cut Prudential Financial from a “buy” rating to a “hold” rating and reduced their price target for the stock from $124.00 to $98.00 in a report on Wednesday. Evercore restated a “negative” rating on shares of Prudential Financial in a report on Friday, March 6th. Finally, Bank of America reduced their price target on Prudential Financial from $112.00 to $104.00 and set a “neutral” rating on the stock in a report on Tuesday, April 14th. Ten research analysts have rated the stock with a Hold rating and three have assigned a Sell rating to the company. According to data from MarketBeat.com, Prudential Financial currently has an average rating of “Reduce” and a consensus target price of $103.45.

Prudential Financial Stock Performance

NYSE:PRU opened at $95.00 on Wednesday. The stock has a market cap of $33.04 billion, a P/E ratio of 9.50, a price-to-earnings-growth ratio of 1.24 and a beta of 0.95. The company has a current ratio of 0.16, a quick ratio of 0.16 and a debt-to-equity ratio of 0.58. The stock’s 50-day moving average is $97.93 and its 200-day moving average is $104.85. Prudential Financial has a 1-year low of $91.89 and a 1-year high of $119.76.

Prudential Financial (NYSE:PRU) last released its quarterly earnings results on Tuesday, February 3rd. The financial services provider reported $3.30 earnings per share for the quarter, missing the consensus estimate of $3.37 by ($0.07). The firm had revenue of $14.52 billion for the quarter, compared to the consensus estimate of $14.48 billion. Prudential Financial had a return on equity of 16.32% and a net margin of 6.20%.During the same quarter last year, the firm posted $2.96 earnings per share. Equities research analysts anticipate that Prudential Financial will post 14.03 earnings per share for the current year.

Prudential Financial Increases Dividend

The business also recently announced a quarterly dividend, which was paid on Thursday, March 12th. Investors of record on Tuesday, February 17th were issued a $1.40 dividend. The ex-dividend date was Tuesday, February 17th. This is a boost from Prudential Financial’s previous quarterly dividend of $1.35. This represents a $5.60 annualized dividend and a yield of 5.9%. Prudential Financial’s dividend payout ratio (DPR) is currently 56.00%.

Insider Buying and Selling

In related news, EVP Jacques Chappuis bought 1,000 shares of Prudential Financial stock in a transaction that occurred on Friday, February 6th. The shares were acquired at an average cost of $100.97 per share, for a total transaction of $100,970.00. Following the completion of the acquisition, the executive vice president directly owned 1,000 shares of the company’s stock, valued at approximately $100,970. The trade was a ? increase in their position. The purchase was disclosed in a document filed with the SEC, which is available at the SEC website. Also, Director Thomas D. Stoddard bought 250 shares of Prudential Financial stock in a transaction that occurred on Tuesday, February 17th. The stock was bought at an average price of $102.97 per share, for a total transaction of $25,742.50. Following the completion of the acquisition, the director directly owned 250 shares of the company’s stock, valued at $25,742.50. The trade was a ? increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. Over the last three months, insiders have acquired 1,408,389 shares of company stock valued at $35,154,439. Insiders own 0.05% of the company’s stock.

Hedge Funds Weigh In On Prudential Financial

A number of institutional investors and hedge funds have recently modified their holdings of PRU. Jessup Wealth Management Inc bought a new position in shares of Prudential Financial during the 4th quarter worth approximately $25,000. Garton & Associates Financial Advisors LLC bought a new position in shares of Prudential Financial during the 4th quarter worth approximately $26,000. Salomon & Ludwin LLC boosted its holdings in shares of Prudential Financial by 98.3% during the 4th quarter. Salomon & Ludwin LLC now owns 230 shares of the financial services provider’s stock worth $27,000 after buying an additional 114 shares in the last quarter. Lodestone Wealth Management LLC bought a new position in shares of Prudential Financial during the 4th quarter worth approximately $28,000. Finally, Coston McIsaac & Partners boosted its holdings in shares of Prudential Financial by 93.4% during the 4th quarter. Coston McIsaac & Partners now owns 265 shares of the financial services provider’s stock worth $29,000 after buying an additional 128 shares in the last quarter. 56.83% of the stock is currently owned by institutional investors.

Key Stories Impacting Prudential Financial

Here are the key news stories impacting Prudential Financial this week:

• Positive Sentiment: Management is taking decisive action and treating Japan as a core market — Prudential publicly extended the voluntary suspension to complete governance, compensation and sales-oversight reforms, signaling a preference for remediation over rushing sales restart. Prudential of Japan Extends Voluntary Sales Suspension by an Additional 180 Days
• Neutral Sentiment: Piper Sandler trimmed its price target to $99 and moved to a “neutral” rating, leaving only modest upside vs. the current price — this reflects recalibration rather than an outright bearish thesis. Piper Sandler note
• Negative Sentiment: Prudential now expects a roughly $525M–$575M pre-tax adjusted operating-income hit to 2026 tied to the extended Japan sales suspension, a much larger drag than earlier estimates — this directly pressures near?term earnings and valuation. Prudential Stock Slumps. A Misconduct Probe in Japan Is Getting ‘Ugly.’
• Negative Sentiment: Multiple brokers downgraded PRU and cut targets today: Jefferies from Buy to Hold (PT $98) and Barclays from Equal Weight to Underweight (PT $91), increasing downside risk and likely triggering short-term selling. Analyst downgrades Finviz
• Negative Sentiment: Media reports and Nikkei coverage point to a misconduct probe at Prudential’s Japan unit, heightening regulatory and reputational risk beyond the sales pause. Nikkei probe report
• Negative Sentiment: Analyst caution and a recently restated/updated quarterly supplement have refocused investor attention on segment metrics and disclosures, contributing to sentiment headwinds. QuiverQuant analysis
• Neutral Sentiment: A Seeking Alpha transcript and company conference call provide management commentary on the extension and finances — useful for investors wanting primary-source color on remediation timelines and assumptions. Conference call transcript

About Prudential Financial

Prudential Financial, Inc, headquartered in Newark, New Jersey, is a diversified financial services company with roots dating to 1875. The firm provides a range of insurance, retirement and investment products aimed at helping individual and institutional clients manage risk, accumulate and protect wealth, and plan for retirement. Prudential’s long history in life insurance and related financial services has positioned it as a major participant in the U.S. insurance market and a provider of services to a broad client base.

Prudential’s core business activities include individual life insurance, annuities, retirement solutions and group insurance products for employers.