ServiceNow’s (NOW) Buy Rating Reiterated at BTIG Research

BTIG Research reaffirmed their buy rating on shares of ServiceNow (NYSE:NOW) in a research report sent to investors on Monday,Benzinga reports. The firm currently has a $185.00 price objective on the information technology services provider’s stock.

Several other analysts have also issued reports on the company. Wall Street Zen lowered ServiceNow from a “buy” rating to a “hold” rating in a report on Saturday, February 28th. UBS Group lowered ServiceNow from a “buy” rating to a “neutral” rating and dropped their target price for the stock from $170.00 to $100.00 in a report on Friday, April 10th. Stifel Nicolaus dropped their target price on ServiceNow from $180.00 to $135.00 and set a “buy” rating on the stock in a report on Thursday, April 2nd. Citigroup reiterated a “buy” rating and set a $177.00 target price (down from $237.00) on shares of ServiceNow in a report on Wednesday, April 15th. Finally, Deutsche Bank Aktiengesellschaft dropped their target price on ServiceNow from $180.00 to $135.00 and set a “buy” rating on the stock in a report on Thursday, April 16th. Three research analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating, six have given a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of $173.46.

ServiceNow Stock Performance

NOW opened at $103.16 on Monday. ServiceNow has a 52-week low of $81.24 and a 52-week high of $211.48. The firm has a market capitalization of $106.89 billion, a PE ratio of 61.85, a PEG ratio of 1.68 and a beta of 1.01. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. The business’s 50-day simple moving average is $105.55 and its 200 day simple moving average is $138.83.

ServiceNow (NYSE:NOW) last released its earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share (EPS) for the quarter, hitting the consensus estimate of $0.97. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The business had revenue of $3.77 billion for the quarter, compared to analyst estimates of $3.75 billion. During the same quarter in the prior year, the company posted $4.04 earnings per share. ServiceNow’s revenue was up 22.1% on a year-over-year basis. As a group, sell-side analysts expect that ServiceNow will post 2.49 earnings per share for the current fiscal year.

Insider Buying and Selling at ServiceNow

In other ServiceNow news, insider Kevin Thomas Mcbride sold 1,400 shares of the company’s stock in a transaction that occurred on Friday, February 13th. The stock was sold at an average price of $105.71, for a total value of $147,994.00. Following the sale, the insider owned 26,314 shares in the company, valued at $2,781,652.94. This represents a 5.05% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction that occurred on Thursday, February 12th. The shares were sold at an average price of $101.17, for a total value of $151,755.00. Following the completion of the sale, the director owned 46,430 shares in the company, valued at $4,697,323.10. This represents a 3.13% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 16,237 shares of company stock worth $1,697,162 over the last 90 days. Company insiders own 0.34% of the company’s stock.

Hedge Funds Weigh In On ServiceNow

Large investors have recently made changes to their positions in the company. IAG Wealth Partners LLC increased its stake in shares of ServiceNow by 200.0% during the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 18 shares during the period. Noble Wealth Management PBC increased its stake in shares of ServiceNow by 400.0% during the fourth quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 128 shares during the period. Millstone Evans Group LLC increased its stake in shares of ServiceNow by 400.0% during the fourth quarter. Millstone Evans Group LLC now owns 165 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 132 shares during the period. CBIZ Investment Advisory Services LLC increased its stake in shares of ServiceNow by 540.0% during the fourth quarter. CBIZ Investment Advisory Services LLC now owns 160 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 135 shares during the period. Finally, Blueline Advisors LLC bought a new position in shares of ServiceNow during the fourth quarter worth approximately $25,000. Institutional investors own 87.18% of the company’s stock.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Company raised its full-year subscription revenue outlook, citing accelerating adoption of its AI-powered platform — a core positive for long-term growth and the stock’s narrative. ServiceNow boosts annual subscription revenue outlook on strong AI software demand
• Positive Sentiment: Strategic product and partner wins: deeper Google Cloud collaboration on AI agents and customer wins (e.g., TridentCare) that demonstrate real-world adoption of Now Assist and AI agents. These validate revenue mix improvements tied to AI. ServiceNow and Google Cloud unite AI agents for autonomous enterprise operations
• Positive Sentiment: Armis acquisition closed, expanding ServiceNow’s cybersecurity/OT/IoT footprint and addressable market — strategically positive even though it brings near-term integration costs. ServiceNow Expands Into OT And IoT With Armis And AI Manufacturing
• Neutral Sentiment: Reported Q1 results: subscription revenue ~$3.67B (?22% Y/Y) and adjusted EPS $0.97 — slightly above/roughly in line with consensus; management provided detail on AI traction in the quarter. ServiceNow Reports First Quarter 2026 Financial Results
• Negative Sentiment: Company warned that delays in closing several large on-premises deals in the Middle East — tied to regional conflict — created about a 75-basis-point headwind to subscription revenue growth, a catalyst for the after-hours selloff. ServiceNow flags Middle East deal delays, shares crash
• Negative Sentiment: Management said the Armis acquisition will weigh on operating margins (roughly a 75 bps full?year headwind and ~125 bps in Q2), and some investors read the combined margin/guidance commentary as disappointing, triggering steep post?close declines. ServiceNow Posts Revenue Growth, But Says Armis Deal Will Weigh on Margins
• Negative Sentiment: Sector sentiment and positioning amplified moves: elevated hedge?fund short interest and broader AI?disruption concerns have left NOW vulnerable to sharper selling when guidance or margin details disappoint. ServiceNow draws hedge fund shorts as AI concerns dent sentiment, J.P. Morgan says

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.