MediaAlpha (NYSE:MAX) Insider Sells $161,753.76 in Stock

Posted by Tammy Falkenburg on Apr 23rd, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) insider Steven Yi sold 16,047 shares of MediaAlpha stock in a transaction that occurred on Tuesday, April 21st. The stock was sold at an average price of $10.08, for a total transaction of $161,753.76. Following the completion of the sale, the insider owned 2,962,657 shares of the company’s stock, valued at $29,863,582.56. This trade represents a 0.54% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Steven Yi also recently made the following trade(s):

On Wednesday, April 22nd, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.88, for a total transaction of $39,520.00.
On Monday, April 20th, Steven Yi sold 28,543 shares of MediaAlpha stock. The stock was sold at an average price of $10.06, for a total transaction of $287,142.58.
On Wednesday, April 15th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.68, for a total transaction of $38,720.00.
On Monday, April 13th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.07, for a total transaction of $36,280.00.
On Wednesday, April 8th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.78, for a total transaction of $39,120.00.
On Monday, April 6th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.34, for a total transaction of $37,360.00.
On Wednesday, April 1st, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.15, for a total transaction of $36,600.00.
On Monday, March 30th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.23, for a total transaction of $36,920.00.
On Wednesday, March 25th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.42, for a total transaction of $37,680.00.
On Monday, March 23rd, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.67, for a total transaction of $38,680.00.

MediaAlpha Trading Down 0.8%

NYSE MAX traded down $0.08 on Wednesday, hitting $9.81. 361,309 shares of the company’s stock traded hands, compared to its average volume of 436,713. MediaAlpha, Inc. has a 1-year low of $7.09 and a 1-year high of $13.92. The firm’s 50-day moving average price is $9.31 and its two-hundred day moving average price is $10.90. The firm has a market capitalization of $632.87 million, a PE ratio of 25.16 and a beta of 1.39.

MediaAlpha (NYSE:MAX – Get Free Report) last announced its quarterly earnings data on Monday, February 23rd. The company reported $0.50 EPS for the quarter, beating the consensus estimate of $0.25 by $0.25. MediaAlpha had a net margin of 2.30% and a negative return on equity of 132.73%. The business had revenue of $291.16 million during the quarter, compared to analysts’ expectations of $296.42 million. During the same period in the previous year, the business posted $0.08 EPS. The business’s quarterly revenue was down 3.2% compared to the same quarter last year. On average, research analysts anticipate that MediaAlpha, Inc. will post 1.13 earnings per share for the current fiscal year.

Hedge Funds Weigh In On MediaAlpha

Large investors have recently made changes to their positions in the company. JPMorgan Chase & Co. lifted its stake in shares of MediaAlpha by 95.2% in the 3rd quarter. JPMorgan Chase & Co. now owns 1,058,441 shares of the company’s stock valued at $12,045,000 after purchasing an additional 516,195 shares during the period. Triad Investment Management acquired a new position in shares of MediaAlpha in the 4th quarter valued at $3,567,000. Dynamic Technology Lab Private Ltd lifted its stake in shares of MediaAlpha by 170.5% in the 3rd quarter. Dynamic Technology Lab Private Ltd now owns 29,237 shares of the company’s stock valued at $333,000 after purchasing an additional 18,429 shares during the period. Quantbot Technologies LP lifted its stake in shares of MediaAlpha by 87.5% in the 3rd quarter. Quantbot Technologies LP now owns 38,615 shares of the company’s stock valued at $439,000 after purchasing an additional 18,021 shares during the period. Finally, AXQ Capital LP acquired a new position in shares of MediaAlpha in the 3rd quarter valued at $263,000. 64.39% of the stock is currently owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

Several analysts have commented on MAX shares. Keefe, Bruyette & Woods decreased their price objective on shares of MediaAlpha from $16.00 to $15.00 and set an “outperform” rating for the company in a research note on Tuesday, April 7th. Wall Street Zen upgraded shares of MediaAlpha from a “buy” rating to a “strong-buy” rating in a research note on Saturday, April 11th. Royal Bank Of Canada decreased their price objective on shares of MediaAlpha from $18.00 to $11.00 and set an “outperform” rating for the company in a research note on Tuesday, February 24th. The Goldman Sachs Group decreased their price objective on shares of MediaAlpha from $13.50 to $11.50 and set a “neutral” rating for the company in a research note on Tuesday, February 24th. Finally, Weiss Ratings upgraded shares of MediaAlpha from a “sell (d)” rating to a “hold (c-)” rating in a research note on Wednesday, February 25th. Four equities research analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. According to data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $12.70.

Check Out Our Latest Analysis on MAX

About MediaAlpha

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.