Alaska Air Group (NYSE:ALK) Price Target Lowered to $78.00 at Morgan Stanley

Alaska Air Group (NYSE:ALK) had its price objective decreased by investment analysts at Morgan Stanley from $80.00 to $78.00 in a note issued to investors on Wednesday,MarketScreener reports. The firm currently has an “overweight” rating on the transportation company’s stock. Morgan Stanley’s target price indicates a potential upside of 86.47% from the company’s current price.

A number of other equities analysts also recently commented on ALK. UBS Group reiterated a “buy” rating and issued a $54.00 price target (up from $53.00) on shares of Alaska Air Group in a research note on Wednesday, April 15th. Zacks Research cut Alaska Air Group from a “hold” rating to a “strong sell” rating in a research note on Tuesday, April 7th. Susquehanna lifted their target price on Alaska Air Group from $52.00 to $70.00 and gave the stock a “positive” rating in a research report on Friday, January 9th. TD Cowen lowered their price target on Alaska Air Group from $63.00 to $54.00 and set a “buy” rating for the company in a report on Monday, March 9th. Finally, Wall Street Zen lowered Alaska Air Group from a “sell” rating to a “strong sell” rating in a research report on Tuesday, April 14th. One investment analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, one has issued a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company has an average rating of “Moderate Buy” and an average target price of $64.46.

Alaska Air Group Stock Up 0.9%

Shares of NYSE:ALK opened at $41.83 on Wednesday. The firm has a market cap of $4.74 billion, a PE ratio of 79.35, a price-to-earnings-growth ratio of 6.33 and a beta of 1.27. The company has a fifty day simple moving average of $43.99 and a 200 day simple moving average of $46.51. The company has a current ratio of 0.50, a quick ratio of 0.46 and a debt-to-equity ratio of 1.17. Alaska Air Group has a 12-month low of $33.03 and a 12-month high of $65.88.

Alaska Air Group (NYSE:ALK) last posted its quarterly earnings data on Monday, April 20th. The transportation company reported ($1.68) EPS for the quarter, missing analysts’ consensus estimates of ($1.61) by ($0.07). The company had revenue of $3.30 billion for the quarter, compared to the consensus estimate of $3.31 billion. Alaska Air Group had a net margin of 0.51% and a return on equity of 4.86%. The company’s revenue was up 5.2% compared to the same quarter last year. During the same quarter last year, the company earned ($0.77) earnings per share. Alaska Air Group has set its Q2 2026 guidance at -1.000–1.000 EPS. On average, equities research analysts anticipate that Alaska Air Group will post 0.34 EPS for the current fiscal year.

Insiders Place Their Bets

In other news, EVP Kyle B. Levine sold 2,945 shares of the company’s stock in a transaction that occurred on Monday, February 9th. The stock was sold at an average price of $60.02, for a total transaction of $176,758.90. Following the completion of the transaction, the executive vice president directly owned 20,977 shares of the company’s stock, valued at approximately $1,259,039.54. This represents a 12.31% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, EVP Andrew R. Harrison sold 14,500 shares of the stock in a transaction that occurred on Friday, February 13th. The stock was sold at an average price of $54.81, for a total value of $794,745.00. Following the sale, the executive vice president owned 20,195 shares in the company, valued at $1,106,887.95. The trade was a 41.79% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 56,945 shares of company stock valued at $3,204,569 over the last quarter. Insiders own 1.00% of the company’s stock.

Institutional Inflows and Outflows

Institutional investors have recently added to or reduced their stakes in the stock. Allianz Asset Management GmbH lifted its stake in Alaska Air Group by 40.1% in the third quarter. Allianz Asset Management GmbH now owns 173,610 shares of the transportation company’s stock valued at $8,642,000 after buying an additional 49,663 shares during the last quarter. Generate Investment Management Ltd bought a new position in shares of Alaska Air Group during the fourth quarter worth about $40,240,000. Lighthouse Investment Partners LLC acquired a new stake in shares of Alaska Air Group in the 3rd quarter worth about $4,194,000. CM Management LLC acquired a new stake in shares of Alaska Air Group in the 3rd quarter worth about $1,244,000. Finally, JPMorgan Chase & Co. lifted its position in Alaska Air Group by 29.1% in the 3rd quarter. JPMorgan Chase & Co. now owns 206,172 shares of the transportation company’s stock valued at $10,263,000 after purchasing an additional 46,445 shares during the last quarter. 81.90% of the stock is currently owned by institutional investors.

Alaska Air Group News Roundup

Here are the key news stories impacting Alaska Air Group this week:

• Positive Sentiment: Expanded Bank of America card partnership should boost loyalty revenue and marketing reach, supporting Atmos Rewards monetization and recurring premium revenue. Alaska Air Group and Bank of America Expand Long-Standing Credit Card Partnership
• Positive Sentiment: Wall Street coverage remains constructive — multiple outlets note a unanimous buy/strong-buy analyst consensus and above?median price targets (median target ~$61), which can support longer?term investor confidence. Every Wall Street Analyst Says Buy Alaska Air
• Positive Sentiment: Management highlights continued underlying demand and premium revenue growth (premium revenue +8% YoY), suggesting revenue resilience into peak travel season. Alaska Air points to strong underlying demand despite fuel and weather challenges
• Neutral Sentiment: Top?line was up ~5% YoY to $3.3B, roughly in line with sales expectations — revenue growth is present but not large enough on its own to offset margin pressure from costs. Here’s What Key Metrics Tell Us About Alaska Air (ALK) Q1 Earnings
• Negative Sentiment: Earnings missed modestly (Q1 EPS -$1.68 vs. est. -$1.61) and the company suspended full?year guidance, citing volatile jet fuel — a clear negative for near?term valuation and analyst confidence. Alaska Air Group Suspends Guidance, Citing Fuel Cost Uncertainty (WSJ)
• Negative Sentiment: CEO Ben Minicucci said the Iran?linked jet fuel surge will hit margins by roughly $600M in Q2 and the company withdrew its full?year profit forecast — direct pressure on quarterly earnings and the new Q2 EPS guidance of -1.00 (vs. consensus -0.06). Alaska Air CEO on jet fuel prices: $600M impact in Q2 (CNBC)
• Negative Sentiment: Market reaction: shares moved lower after the print as investors focused on the EPS miss, elevated costs, suspended guidance and heavier fuel exposure; margin outlook now dominates short?term risk. Alaska Air Group (ALK) Stock Falls on Q1 2026 Earnings

Alaska Air Group Company Profile

Alaska Air Group is a publicly traded holding company headquartered in Seattle, Washington, that operates two main airlines—Alaska Airlines and Horizon Air. Through these carriers, the company offers scheduled passenger and cargo services across a network spanning the United States, Canada and Mexico. Its core business activities include domestic and international air transportation, loyalty program management under the Mileage Plan brand, and ancillary revenue streams such as baggage fees, in-flight sales and code-share partnerships with other global airlines.

The roots of Alaska Air Group trace back to the foundation of its flagship carrier, Alaska Airlines, in 1932.