ServiceNow (NYSE:NOW) Price Target Lowered to $185.00 at TD Cowen

ServiceNow (NYSE:NOW) had its price target reduced by TD Cowen from $200.00 to $185.00 in a research note published on Thursday,MarketScreener reports. TD Cowen currently has a buy rating on the information technology services provider’s stock.

A number of other research analysts have also issued reports on NOW. Barclays increased their target price on ServiceNow from $242.00 to $245.00 and gave the company an “overweight” rating in a research report on Thursday, October 30th. Wells Fargo & Company set a $225.00 price target on ServiceNow and gave the company an “overweight” rating in a report on Thursday, January 8th. Oppenheimer reaffirmed an “outperform” rating and set a $175.00 target price (down from $200.00) on shares of ServiceNow in a research note on Wednesday, January 21st. BNP Paribas Exane decreased their price target on ServiceNow from $186.00 to $120.00 and set a “neutral” rating on the stock in a research note on Thursday, January 22nd. Finally, HSBC dropped their target price on shares of ServiceNow from $266.40 to $226.00 and set a “buy” rating for the company in a report on Friday. Two investment analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, six have issued a Hold rating and two have given a Sell rating to the stock. According to data from MarketBeat, ServiceNow presently has an average rating of “Moderate Buy” and a consensus target price of $194.47.

ServiceNow Stock Down 0.0%

NOW traded down $0.00 during trading on Thursday, hitting $116.73. The stock had a trading volume of 28,031,876 shares, compared to its average volume of 14,789,080. ServiceNow has a twelve month low of $113.13 and a twelve month high of $211.48. The stock has a 50 day simple moving average of $149.79 and a two-hundred day simple moving average of $170.88. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.06 and a current ratio of 1.00. The company has a market capitalization of $121.21 billion, a PE ratio of 69.98, a PEG ratio of 2.01 and a beta of 0.98.

ServiceNow (NYSE:NOW) last posted its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, topping the consensus estimate of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The business had revenue of $3.57 billion during the quarter, compared to the consensus estimate of $3.53 billion. During the same period in the previous year, the firm posted $0.73 earnings per share. The business’s revenue for the quarter was up 20.7% compared to the same quarter last year. On average, research analysts predict that ServiceNow will post 8.93 earnings per share for the current year.

Insider Transactions at ServiceNow

In other ServiceNow news, insider Jacqueline P. Canney sold 470 shares of the company’s stock in a transaction that occurred on Tuesday, November 18th. The stock was sold at an average price of $165.42, for a total value of $77,745.52. Following the completion of the sale, the insider directly owned 15,135 shares in the company, valued at $2,503,571.16. This represents a 3.01% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CFO Gina Mastantuono sold 2,075 shares of the firm’s stock in a transaction dated Friday, December 5th. The shares were sold at an average price of $170.00, for a total transaction of $352,750.00. Following the transaction, the chief financial officer owned 61,140 shares of the company’s stock, valued at approximately $10,393,800. This trade represents a 3.28% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 15,310 shares of company stock valued at $2,533,585 over the last three months. 0.34% of the stock is currently owned by company insiders.

Institutional Trading of ServiceNow

Several hedge funds and other institutional investors have recently modified their holdings of the business. Sigma Planning Corp lifted its holdings in shares of ServiceNow by 330.3% during the fourth quarter. Sigma Planning Corp now owns 16,071 shares of the information technology services provider’s stock worth $2,657,000 after buying an additional 12,336 shares during the last quarter. Cullinan Associates Inc. boosted its stake in ServiceNow by 400.0% in the 4th quarter. Cullinan Associates Inc. now owns 9,000 shares of the information technology services provider’s stock valued at $1,379,000 after buying an additional 7,200 shares in the last quarter. Citizens Financial Group Inc. RI grew its holdings in shares of ServiceNow by 537.6% in the 4th quarter. Citizens Financial Group Inc. RI now owns 72,972 shares of the information technology services provider’s stock worth $11,179,000 after purchasing an additional 61,527 shares during the last quarter. New York State Teachers Retirement System raised its stake in shares of ServiceNow by 381.1% in the fourth quarter. New York State Teachers Retirement System now owns 830,539 shares of the information technology services provider’s stock valued at $127,230,000 after acquiring an additional 657,892 shares during the last quarter. Finally, Activest Wealth Management raised its position in ServiceNow by 921.7% in the 4th quarter. Activest Wealth Management now owns 470 shares of the information technology services provider’s stock valued at $72,000 after purchasing an additional 424 shares during the last quarter. Institutional investors and hedge funds own 87.18% of the company’s stock.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Q4 results beat expectations — EPS and revenue topped street estimates and subscription revenue grew >20%, showing continued demand and AI adoption. Earnings Beat
• Positive Sentiment: Board authorized a $5B buyback (including $2B accelerated), which is supportive for EPS and signals management confidence. Buyback
• Positive Sentiment: Strong AI product traction and partnerships (Anthropic, OpenAI integrations) underpin longer-term growth potential and enterprise adoption. AI Partnerships
• Neutral Sentiment: Analyst reactions are mixed: several firms (DA Davidson, Cantor, BTIG, Needham) reiterated/maintained buy or overweight ratings and raised/kept targets, while others cut targets or downgraded — leaving a wide range of price targets and sentiment dispersion. Analyst Notes
• Neutral Sentiment: Unusually large options volume was reported, indicating speculative/moderately aggressive trading that can amplify intraday moves (uncertain directional implication). Options Activity
• Negative Sentiment: Guidance signaled a slowdown: management forecast subscription growth for FY26 that implies deceleration from 2025 levels — investors viewed this as a notable deceleration risk. Guidance/Slowdown
• Negative Sentiment: Broader sector and AI disruption fears triggered a sell-off in software names; commentary highlighted multiple compression and concerns competition from new AI entrants could hurt growth/valuation. Sector/AI Fears
• Negative Sentiment: Some firms cut price targets sharply (KeyCorp to $115, Macquarie to $140), reflecting concern over valuation and near?term execution — that contributed to downward pressure. Price Target Cuts

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.