Bread Financial Holdings, Inc. $BFH Shares Sold by Great Lakes Advisors LLC

Great Lakes Advisors LLC decreased its stake in Bread Financial Holdings, Inc. (NYSE:BFH) by 35.8% during the 3rd quarter, HoldingsChannel reports. The firm owned 118,933 shares of the company’s stock after selling 66,461 shares during the period. Great Lakes Advisors LLC’s holdings in Bread Financial were worth $6,633,000 as of its most recent filing with the Securities and Exchange Commission.

A number of other institutional investors have also recently added to or reduced their stakes in the stock. Curat Global LLC increased its position in Bread Financial by 81,068.5% in the second quarter. Curat Global LLC now owns 450,485 shares of the company’s stock worth $25,732,000 after buying an additional 449,930 shares during the period. Bank of America Corp DE increased its holdings in shares of Bread Financial by 241.1% in the 2nd quarter. Bank of America Corp DE now owns 537,656 shares of the company’s stock worth $30,711,000 after acquiring an additional 380,039 shares during the period. Goldman Sachs Group Inc. increased its holdings in shares of Bread Financial by 104.8% in the 1st quarter. Goldman Sachs Group Inc. now owns 736,604 shares of the company’s stock worth $36,889,000 after acquiring an additional 376,920 shares during the period. Norges Bank bought a new stake in Bread Financial in the 2nd quarter valued at about $16,599,000. Finally, Franklin Resources Inc. boosted its stake in Bread Financial by 16.9% during the 2nd quarter. Franklin Resources Inc. now owns 1,720,613 shares of the company’s stock valued at $98,281,000 after purchasing an additional 248,401 shares during the period. 99.52% of the stock is currently owned by institutional investors.

Bread Financial Stock Up 6.6%

Shares of BFH stock opened at $72.71 on Friday. Bread Financial Holdings, Inc. has a 1 year low of $38.21 and a 1 year high of $82.03. The company has a debt-to-equity ratio of 0.33, a quick ratio of 1.19 and a current ratio of 1.19. The business’s fifty day moving average is $72.95 and its 200-day moving average is $65.43. The stock has a market cap of $3.32 billion, a PE ratio of 7.40, a price-to-earnings-growth ratio of 0.46 and a beta of 1.27.

Bread Financial (NYSE:BFH) last announced its quarterly earnings data on Thursday, January 29th. The company reported $2.07 earnings per share for the quarter, beating the consensus estimate of $0.26 by $1.81. The business had revenue of $975.00 million during the quarter, compared to analyst estimates of $954.74 million. Bread Financial had a return on equity of 15.97% and a net margin of 10.08%.During the same quarter in the prior year, the firm posted $0.41 earnings per share. Equities analysts expect that Bread Financial Holdings, Inc. will post 6.45 earnings per share for the current fiscal year.

Bread Financial Dividend Announcement

The firm also recently disclosed a quarterly dividend, which will be paid on Monday, March 16th. Stockholders of record on Friday, February 27th will be given a dividend of $0.23 per share. The ex-dividend date is Friday, February 27th. This represents a $0.92 annualized dividend and a dividend yield of 1.3%. Bread Financial’s dividend payout ratio (DPR) is 9.37%.

Bread Financial announced that its Board of Directors has authorized a share buyback program on Thursday, October 23rd that allows the company to buyback $200.00 million in shares. This buyback authorization allows the company to purchase up to 7.1% of its stock through open market purchases. Stock buyback programs are usually a sign that the company’s board believes its stock is undervalued.

Analysts Set New Price Targets

Several brokerages have commented on BFH. Zacks Research lowered shares of Bread Financial from a “strong-buy” rating to a “hold” rating in a research note on Monday, December 22nd. UBS Group started coverage on Bread Financial in a research report on Thursday, January 8th. They issued a “buy” rating and a $92.00 target price on the stock. Wall Street Zen upgraded Bread Financial from a “buy” rating to a “strong-buy” rating in a research report on Friday, January 23rd. Weiss Ratings reissued a “buy (b-)” rating on shares of Bread Financial in a research note on Monday, December 29th. Finally, Royal Bank Of Canada restated a “sector perform” rating and set a $83.00 price objective on shares of Bread Financial in a research note on Monday, January 12th. Four equities research analysts have rated the stock with a Buy rating, seven have issued a Hold rating and three have given a Sell rating to the stock. According to data from MarketBeat.com, the company has a consensus rating of “Hold” and a consensus price target of $78.82.

Key Bread Financial News

Here are the key news stories impacting Bread Financial this week:

• Positive Sentiment: Q4 earnings materially beat expectations — EPS of $2.07 vs. consensus ~ $0.26 and revenue of $975M topped estimates, driving confidence in near-term profitability. Bread Financial Reports Fourth Quarter and Full Year 2025 Results
• Positive Sentiment: The board declared a quarterly common-stock dividend ($0.23 per share; ex-dividend Feb 27), which supports income-oriented investor demand and signals confidence in the company’s cash flow. Bread Financial Declares Dividends on Preferred and Common Stock
• Positive Sentiment: Company performance update shows modest improvement in credit metrics — delinquency rate down slightly year-over-year and stabilization of balances, which reduces near-term credit risk concerns. Bread Financial Provides Performance Update for December 2025
• Neutral Sentiment: Management outlined low single-digit loan growth for 2026 — conservative growth guidance tempers upside from volume expansion but prioritizes credit quality. Bread Financial outlines low single-digit loan growth for 2026 as credit metrics improve
• Neutral Sentiment: Earnings materials and the conference call transcript/slides are available for deeper review — useful for investors parsing drivers of the large EPS beat and provisions. Bread Financial Q4 2025 Earnings Call Transcript
• Negative Sentiment: Credit losses remain elevated (net loss rate ~7.4%) and average credit card balances were down ~1% year-over-year — these trends limit margin expansion and keep credit risk front of mind. Bread Financial (BFH) Q4 Earnings: Taking a Look at Key Metrics Versus Estimates

About Bread Financial

Bread Financial, formerly known as Alliance Data Systems, is a Columbus, Ohio–based financial services company that specializes in providing private label credit programs, co-brand credit cards and digital payment solutions for retail partners. The company designs, issues and services proprietary credit products, enabling merchants to offer branded financing options that drive customer loyalty and increase basket sizes at the point of sale. Through its Bread technology platform, Bread Financial delivers installment-based payment options that integrate directly into e-commerce and in-store checkout experiences.

In addition to its core credit offerings, Bread Financial provides analytics, marketing and loyalty services to help merchants better understand consumer behavior and optimize promotional strategies.