Salesforce (NYSE:CRM) Hits New 52-Week Low – Here’s What Happened

Salesforce Inc. (NYSE:CRM) hit a new 52-week low during mid-day trading on Thursday . The stock traded as low as $218.29 and last traded at $216.8180, with a volume of 468388 shares changing hands. The stock had previously closed at $227.96.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Won a $5.6 billion, 10?year IDIQ contract from the U.S. Army via its national security unit (Computable Insights). This is a multi?year, recurring revenue opportunity that expands Salesforce’s addressable market in defense and govtech and supports longer?term growth and services backlog. Salesforce wins $5.6B US Army contract for national security technology
• Positive Sentiment: Secured additional long?horizon AI deals in defense and wildfire management, signaling a strategic shift beyond core CRM into mission?critical AI systems that could lift average contract size and margin mix over time. Salesforce Deepens Defense and Wildfire Roles With Long?Horizon Deals
• Positive Sentiment: Market commentary framing the company as undervalued given its AI expansion and recurring revenue profile — could attract value/AI?sector buyers if earnings and contract execution prove consistent. Salesforce Expands Into Defense And Wildfire AI With Undervalued Shares
• Neutral Sentiment: High?profile media/TV coverage (Jim Cramer and sell?side notes) is keeping CRM on investor radars; this can amplify intraday moves but isn’t a direct fundamental change. Jim Cramer Discusses Salesforce (CRM)
• Neutral Sentiment: Granted restricted stock units to employees from recent acquisitions (Apromore, Spindle AI, Informatica) — standard retention/deliverable practice after M&A; modest dilution but supports integration/execution. Salesforce Grants Equity Awards
• Negative Sentiment: Technical and price?target commentary point to further downside risk: some analysts/technicals show a “chart?based” sell signal despite the Army deal, which can trigger momentum selling. Salesforce stock chart points to a dive
• Negative Sentiment: Shares remain well below their 52?week high and have declined sharply year?over?year, reflecting valuation compression and investor concern about growth sustainability; that backdrop limits upside until consistent execution and margin improvement are visible. Salesforce Inc. Price Prediction and Forecast

Analyst Ratings Changes

Several equities research analysts have recently weighed in on CRM shares. Canaccord Genuity Group reaffirmed a “buy” rating and issued a $300.00 target price on shares of Salesforce in a research report on Thursday, December 4th. Guggenheim restated a “neutral” rating on shares of Salesforce in a report on Thursday, December 4th. Macquarie boosted their target price on shares of Salesforce from $250.00 to $265.00 and gave the stock a “neutral” rating in a research report on Thursday, December 4th. Cantor Fitzgerald reaffirmed an “overweight” rating on shares of Salesforce in a report on Thursday, December 4th. Finally, Weiss Ratings reiterated a “hold (c)” rating on shares of Salesforce in a report on Monday, December 29th. One research analyst has rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating, twelve have given a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average price target of $324.51.

Salesforce Stock Down 7.7%

The firm has a market cap of $197.06 billion, a P/E ratio of 28.09, a PEG ratio of 1.70 and a beta of 1.26. The firm’s 50-day moving average price is $247.30 and its 200 day moving average price is $248.09. The company has a debt-to-equity ratio of 0.14, a current ratio of 0.98 and a quick ratio of 0.98.

Salesforce (NYSE:CRM) last announced its quarterly earnings data on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.86 by $0.39. Salesforce had a return on equity of 14.41% and a net margin of 17.91%.The firm had revenue of $10.26 billion for the quarter, compared to analysts’ expectations of $10.27 billion. During the same quarter in the prior year, the firm posted $2.41 earnings per share. Salesforce’s revenue for the quarter was up 9.1% compared to the same quarter last year. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. On average, equities research analysts expect that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Thursday, January 8th. Stockholders of record on Thursday, December 18th were given a dividend of $0.416 per share. This represents a $1.66 dividend on an annualized basis and a dividend yield of 0.8%. The ex-dividend date was Thursday, December 18th. Salesforce’s dividend payout ratio is presently 22.16%.

Insider Buying and Selling at Salesforce

In related news, Director David Blair Kirk bought 1,936 shares of the company’s stock in a transaction on Wednesday, December 17th. The shares were purchased at an average cost of $258.64 per share, with a total value of $500,727.04. Following the completion of the transaction, the director directly owned 10,677 shares of the company’s stock, valued at approximately $2,761,499.28. This represents a 22.15% increase in their ownership of the stock. The acquisition was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, insider Parker Harris sold 134,662 shares of the company’s stock in a transaction dated Tuesday, December 2nd. The stock was sold at an average price of $234.70, for a total transaction of $31,605,171.40. Following the transaction, the insider owned 139,767 shares of the company’s stock, valued at $32,803,314.90. This represents a 49.07% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders have sold 140,927 shares of company stock worth $33,146,979. 3.00% of the stock is owned by company insiders.

Institutional Trading of Salesforce

Large investors have recently added to or reduced their stakes in the business. Beverly Hills Private Wealth LLC lifted its holdings in Salesforce by 2.3% in the second quarter. Beverly Hills Private Wealth LLC now owns 1,716 shares of the CRM provider’s stock worth $468,000 after purchasing an additional 39 shares during the period. Aspire Growth Partners LLC lifted its stake in shares of Salesforce by 1.2% in the 3rd quarter. Aspire Growth Partners LLC now owns 3,355 shares of the CRM provider’s stock worth $795,000 after acquiring an additional 39 shares during the period. Lifeworks Advisors LLC boosted its holdings in shares of Salesforce by 2.9% in the second quarter. Lifeworks Advisors LLC now owns 1,420 shares of the CRM provider’s stock valued at $387,000 after acquiring an additional 40 shares in the last quarter. Benchmark Financial Wealth Advisors LLC boosted its holdings in shares of Salesforce by 4.4% in the second quarter. Benchmark Financial Wealth Advisors LLC now owns 989 shares of the CRM provider’s stock valued at $270,000 after acquiring an additional 42 shares in the last quarter. Finally, Abacus Planning Group Inc. increased its stake in shares of Salesforce by 3.1% during the third quarter. Abacus Planning Group Inc. now owns 1,420 shares of the CRM provider’s stock valued at $337,000 after acquiring an additional 43 shares during the period. 80.43% of the stock is currently owned by institutional investors and hedge funds.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.