Netflix (NASDAQ:NFLX) Price Target Lowered to $95.00 at Citic Securities

Netflix (NASDAQ:NFLX) had its target price dropped by investment analysts at Citic Securities from $109.00 to $95.00 in a report released on Monday,MarketScreener reports. The firm currently has a “hold” rating on the Internet television network’s stock. Citic Securities’ price target suggests a potential upside of 10.45% from the company’s previous close.

Other research analysts have also issued reports about the stock. New Street Research decreased their target price on shares of Netflix from $100.00 to $96.00 and set a “neutral” rating on the stock in a research note on Thursday. Argus reduced their price objective on Netflix from $141.00 to $110.00 and set a “buy” rating on the stock in a research report on Thursday. Rosenblatt Securities restated a “neutral” rating and issued a $94.00 target price (down from $105.00) on shares of Netflix in a report on Friday, January 16th. The Goldman Sachs Group reaffirmed a “neutral” rating and issued a $100.00 target price (down from $112.00) on shares of Netflix in a research note on Wednesday. Finally, Robert W. Baird lowered their price target on shares of Netflix from $150.00 to $120.00 and set an “outperform” rating on the stock in a research report on Friday. One analyst has rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating and eighteen have given a Hold rating to the company. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average target price of $117.47.

Netflix Price Performance

NASDAQ:NFLX opened at $86.01 on Monday. The company has a quick ratio of 1.33, a current ratio of 1.19 and a debt-to-equity ratio of 0.51. The stock has a market capitalization of $364.45 billion, a PE ratio of 33.98, a price-to-earnings-growth ratio of 1.53 and a beta of 1.71. The stock’s 50-day moving average price is $96.20 and its 200-day moving average price is $111.30. Netflix has a 52 week low of $81.93 and a 52 week high of $134.12.

Netflix (NASDAQ:NFLX) last issued its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, beating analysts’ consensus estimates of $0.55 by $0.01. The firm had revenue of $12.05 billion for the quarter, compared to analyst estimates of $11.97 billion. Netflix had a net margin of 24.30% and a return on equity of 43.26%. Netflix’s quarterly revenue was up 17.6% compared to the same quarter last year. During the same period last year, the company posted $0.43 EPS. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. As a group, equities analysts expect that Netflix will post 24.58 EPS for the current fiscal year.

Insider Buying and Selling at Netflix

In other news, insider David A. Hyman sold 23,439 shares of the firm’s stock in a transaction that occurred on Friday, January 16th. The shares were sold at an average price of $88.11, for a total value of $2,065,210.29. Following the completion of the transaction, the insider owned 316,100 shares of the company’s stock, valued at approximately $27,851,571. This trade represents a 6.90% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, insider Cletus R. Willems sold 2,380 shares of Netflix stock in a transaction that occurred on Thursday, November 6th. The shares were sold at an average price of $110.03, for a total transaction of $261,878.54. The disclosure for this sale is available in the SEC filing. In the last three months, insiders have sold 1,653,599 shares of company stock valued at $173,141,263. Corporate insiders own 1.37% of the company’s stock.

Institutional Trading of Netflix

Large investors have recently modified their holdings of the stock. Baillie Gifford & Co. increased its holdings in Netflix by 912.3% during the 4th quarter. Baillie Gifford & Co. now owns 36,940,035 shares of the Internet television network’s stock worth $3,463,498,000 after purchasing an additional 33,290,988 shares during the period. Sumitomo Mitsui Trust Group Inc. grew its position in shares of Netflix by 891.3% during the fourth quarter. Sumitomo Mitsui Trust Group Inc. now owns 12,099,908 shares of the Internet television network’s stock worth $1,134,487,000 after buying an additional 10,879,276 shares in the last quarter. Nordea Investment Management AB increased its stake in shares of Netflix by 886.6% during the fourth quarter. Nordea Investment Management AB now owns 9,667,997 shares of the Internet television network’s stock worth $902,798,000 after buying an additional 8,688,113 shares during the period. Norges Bank acquired a new stake in Netflix in the second quarter valued at approximately $7,929,645,000. Finally, Assenagon Asset Management S.A. lifted its stake in Netflix by 983.1% in the fourth quarter. Assenagon Asset Management S.A. now owns 6,234,314 shares of the Internet television network’s stock worth $584,529,000 after acquiring an additional 5,658,740 shares during the last quarter. Hedge funds and other institutional investors own 80.93% of the company’s stock.

Trending Headlines about Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Analysts highlight large upside from advertising: Wedbush and others forecast ad revenue could roughly double to ~$3B in 2026, supporting views that recent selling is an overreaction and prompting upgrades. Netflix (NFLX) Stock: Ad Revenue Set to Double as Analysts See Major Upside
• Positive Sentiment: At least one major outlet notes an analyst upgrade despite the stock’s steep pullback since Netflix announced the Warner Bros. deal — a sign some investors see valuation/earnings upside now. Netflix Stock Is on a Nightmare Run. Why It Just Got an Upgrade.
• Positive Sentiment: Fundamental momentum: Netflix reported a solid Q4 with accelerating revenue and record subscriber totals cited across coverage — a reminder the core streaming business remains strong. Should You Buy Netflix Stock After Its 36% Plunge?
• Neutral Sentiment: Multiple “buy the dip?” pieces are debating whether the current price is a buying opportunity or a value trap — useful for gauging sentiment but not new company-specific data. Netflix Shares Continue to Fall. Is It Time to Buy the Dip?
• Neutral Sentiment: High-profile investors are rebalancing positions (e.g., Cathie Wood activity), which can influence flows but doesn’t change Netflix’s fundamentals. Meta or Netflix: Cathie Wood Cuts Back on One Top Tech Stock While Doubling Down on Another
• Negative Sentiment: Regulatory and deal-risk headlines: filings flag potential regulatory hurdles to the Warner Bros. Discovery transaction and a possible breakup fee in the ~$5.8B range — a direct downside risk to the proposed deal and cash/earnings outlook. Regulatory Risks Loom Over Netflix–WBD Deal, Including Potential $5.8 Billion Breakup Fee
• Negative Sentiment: Analyst downside: Robert W. Baird trimmed its price target to $120, reflecting more cautious expectations post-deal and dampening near-term sentiment. Robert W. Baird Cuts Netflix (NASDAQ:NFLX) Price Target to $120.00
• Negative Sentiment: Engagement warning: analysts flag slowing viewing hours as a “yellow flag,” which could pressure future monetization and advertiser appetite if the trend persists. Netflix: Viewing Hours Are The Yellow Flag
• Negative Sentiment: Market reaction to guidance and the deal has driven sharp downside recently, with several outlets noting the stock’s plunge and investor caution around 2026 outlook. Netflix Stock Tanks After Earnings: Warning Sign or Should You Ignore?

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.