Amazon.com (NASDAQ:AMZN) Shares Up 2.1% – Time to Buy?

Amazon.com, Inc. (NASDAQ:AMZN) shares rose 2.1% on Friday . The stock traded as high as $240.45 and last traded at $239.16. Approximately 33,532,513 shares traded hands during trading, a decline of 21% from the average daily volume of 42,411,164 shares. The stock had previously closed at $234.34.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Multiple analyst upgrades and bullish commentary lift sentiment — TD Cowen raised its price target (reportedly to $315) and Scotiabank raised its target to $300, while coverage noting substantial upside from consensus targets has pushed expectations higher. Analyst Remains Bullish on Amazon
• Positive Sentiment: Evercore ISI and other strategists highlight accelerating revenue growth from AWS and advertising/retail expansions — a reminder of durable growth drivers that support higher long-term valuations. Expert eyes ‘accelerating’ revenue growth for Amazon
• Positive Sentiment: Amazon is investing in physical retail at scale — plans for its largest-ever “mega” store outside Chicago combine retail and fulfillment, signaling a strategic push to capture grocery and big?box market share. Amazon Bets Big On Brick-And-Mortar
• Neutral Sentiment: Reminder: Amazon will webcast Q4 2025 results and host its earnings call on Feb. 5 — this will be the immediate fundamental catalyst for guidance and near-term stock direction. Amazon.com to Webcast Fourth-Quarter Results
• Neutral Sentiment: Amazon experiments with new offerings and partnerships (including crypto/NFT retail tie?ins) that are strategically interesting but unlikely to move near?term earnings materially. HV-MTL, Amazon & Otherside Join To Bring NFTs To The Retail Audience
• Negative Sentiment: Major layoffs weigh on sentiment — multiple outlets report Amazon will cut ~14,000 additional corporate jobs next week (part of a ~30,000 corporate reduction). That reduces costs but also signals caution and could pressure near?term revenue/growth expectations and morale. Exclusive: Amazon plans thousands more corporate job cuts
• Negative Sentiment: Some sell?side notes and bearish commentary (including pessimistic forecasts from boutique research houses) highlight valuation and near?term technical risks, keeping volatility possible into earnings. Rothschild & Co Redburn Issues Pessimistic Forecast

Wall Street Analysts Forecast Growth

Several analysts recently commented on AMZN shares. CIBC raised their target price on Amazon.com to $315.00 in a report on Monday, October 20th. Maxim Group upped their price objective on Amazon.com from $272.00 to $280.00 and gave the stock a “buy” rating in a research report on Friday, October 31st. Rothschild Redb cut shares of Amazon.com from a “strong-buy” rating to a “hold” rating in a research note on Tuesday, November 18th. JPMorgan Chase & Co. reiterated a “buy” rating and issued a $305.00 target price on shares of Amazon.com in a research note on Friday, December 12th. Finally, KeyCorp restated an “overweight” rating on shares of Amazon.com in a research report on Friday, December 5th. One research analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have assigned a Hold rating to the stock. According to MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and an average price target of $295.42.

Amazon.com Stock Up 2.1%

The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. The business’s 50 day moving average price is $231.68 and its 200 day moving average price is $229.07. The firm has a market cap of $2.56 trillion, a PE ratio of 33.78, a PEG ratio of 1.50 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.57 by $0.38. The company had revenue of $180.17 billion for the quarter, compared to analysts’ expectations of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.Amazon.com’s revenue was up 13.4% compared to the same quarter last year. During the same period in the previous year, the firm posted $1.43 EPS. On average, equities research analysts expect that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Insider Transactions at Amazon.com

In related news, CEO Matthew S. Garman sold 17,768 shares of the business’s stock in a transaction dated Friday, November 21st. The shares were sold at an average price of $216.90, for a total transaction of $3,853,879.20. Following the transaction, the chief executive officer directly owned 6,273 shares in the company, valued at approximately $1,360,613.70. The trade was a 73.91% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which can be accessed through the SEC website. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the company’s stock in a transaction dated Thursday, November 20th. The shares were sold at an average price of $226.61, for a total transaction of $280,316.57. Following the sale, the director directly owned 26,148 shares of the company’s stock, valued at approximately $5,925,398.28. This represents a 4.52% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 79,734 shares of company stock worth $18,534,017 in the last quarter. 9.70% of the stock is owned by insiders.

Institutional Trading of Amazon.com

Hedge funds have recently made changes to their positions in the company. Fairway Wealth LLC grew its holdings in shares of Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after purchasing an additional 60 shares in the last quarter. Sellwood Investment Partners LLC purchased a new position in Amazon.com in the 3rd quarter valued at approximately $27,000. Maryland Capital Advisors Inc. grew its stake in shares of Amazon.com by 81.9% in the second quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock worth $46,000 after acquiring an additional 95 shares in the last quarter. Ryan Investment Management Inc. purchased a new stake in shares of Amazon.com during the second quarter worth $48,000. Finally, Bridge Generations Wealth Management LLC raised its stake in shares of Amazon.com by 2,330.0% in the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock valued at $53,000 after acquiring an additional 233 shares in the last quarter. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.