ServiceNow (NYSE:NOW) Price Target Cut to $120.00 by Analysts at BNP Paribas Exane

ServiceNow (NYSE:NOW) had its target price lowered by BNP Paribas Exane from $186.00 to $120.00 in a research report sent to investors on Thursday,MarketScreener reports. BNP Paribas Exane currently has a neutral rating on the information technology services provider’s stock.

A number of other equities analysts have also issued reports on the company. Zacks Research lowered ServiceNow from a “strong-buy” rating to a “hold” rating in a research note on Tuesday, November 11th. TD Cowen restated a “buy” rating on shares of ServiceNow in a research report on Tuesday. DZ Bank raised shares of ServiceNow to a “strong-buy” rating in a research note on Thursday, December 18th. Mizuho dropped their target price on shares of ServiceNow from $210.00 to $190.00 and set an “outperform” rating on the stock in a report on Wednesday. Finally, Weiss Ratings restated a “hold (c)” rating on shares of ServiceNow in a report on Thursday. Two research analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, six have assigned a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $204.24.

ServiceNow Stock Performance

Shares of NOW stock traded up $4.53 during trading hours on Thursday, reaching $133.09. The stock had a trading volume of 16,578,707 shares, compared to its average volume of 9,823,902. The firm has a 50-day simple moving average of $153.50 and a 200-day simple moving average of $173.31. ServiceNow has a twelve month low of $123.78 and a twelve month high of $239.62. The firm has a market capitalization of $138.20 billion, a PE ratio of 80.47, a price-to-earnings-growth ratio of 2.21 and a beta of 0.98. The company has a debt-to-equity ratio of 0.13, a current ratio of 1.06 and a quick ratio of 1.06.

Insider Activity at ServiceNow

In related news, insider Kevin Thomas Mcbride sold 1,400 shares of ServiceNow stock in a transaction on Friday, November 14th. The shares were sold at an average price of $168.50, for a total value of $235,894.40. Following the transaction, the insider owned 25,270 shares in the company, valued at $4,257,893.92. This trade represents a 5.25% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this link. Also, Vice Chairman Nicholas Tzitzon sold 2,610 shares of the stock in a transaction that occurred on Tuesday, November 18th. The shares were sold at an average price of $165.42, for a total value of $431,735.76. Following the sale, the insider owned 15,000 shares of the company’s stock, valued at approximately $2,481,240. The trade was a 14.82% decrease in their position. The SEC filing for this sale provides additional information. Over the last 90 days, insiders have sold 15,310 shares of company stock valued at $2,533,585. 0.34% of the stock is owned by company insiders.

Hedge Funds Weigh In On ServiceNow

Hedge funds have recently modified their holdings of the stock. Nordea Investment Management AB increased its position in shares of ServiceNow by 388.7% during the 4th quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider’s stock worth $720,325,000 after purchasing an additional 3,743,087 shares in the last quarter. Norges Bank acquired a new stake in shares of ServiceNow during the second quarter worth approximately $2,589,235,000. Sumitomo Mitsui Trust Group Inc. raised its stake in shares of ServiceNow by 385.9% in the fourth quarter. Sumitomo Mitsui Trust Group Inc. now owns 2,599,397 shares of the information technology services provider’s stock valued at $398,202,000 after acquiring an additional 2,064,440 shares during the last quarter. WELLCOME TRUST LTD THE as trustee of the WELLCOME TRUST raised its stake in shares of ServiceNow by 400.0% in the fourth quarter. WELLCOME TRUST LTD THE as trustee of the WELLCOME TRUST now owns 2,250,000 shares of the information technology services provider’s stock valued at $344,678,000 after acquiring an additional 1,800,000 shares during the last quarter. Finally, SG Americas Securities LLC boosted its holdings in shares of ServiceNow by 11,128.7% in the 4th quarter. SG Americas Securities LLC now owns 1,805,467 shares of the information technology services provider’s stock worth $276,579,000 after acquiring an additional 1,789,388 shares in the last quarter. 87.18% of the stock is owned by institutional investors and hedge funds.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced a strategic tie-up with OpenAI to run agentic AI across enterprise workflows — a clear signal that ServiceNow is embedding advanced generative AI into its platform, which supports upside to future product adoption and revenue if enterprise customers deploy these agents. ServiceNow Taps OpenAI to Run Agentic AI Across Enterprise Workflows
• Positive Sentiment: Coverage highlights ServiceNow positioning itself as the “control layer” for enterprise AI execution — framing the company as essential infrastructure for deploying and orchestrating AI at scale, which supports a longer-term revenue narrative. ServiceNow positions itself as the control layer for enterprise AI execution
• Positive Sentiment: ServiceNow expanded partner and channel programs (Build, global partner enhancements, channel AI emphasis) to accelerate AI-agent innovation and go-to-market — these moves can boost ecosystem-led sales and faster customer implementations. ServiceNow Beefs Up Channel Program With AI Emphasis
• Positive Sentiment: Partner wins and integrations (Action1 CMDB sync/patch management; CoreX SPM play) show continued partner traction that can drive incremental deployments. These tactical collaborations support near-term customer momentum. Action1 Partners with ServiceNow to Deliver Real-Time CMDB Synchronization and Autonomous Patch Management
• Positive Sentiment: BTIG reaffirmed a “buy” rating with a $200 target, reiterating bullish views on traction (Now Assist, AI features) — supportive analyst backing that can attract buyers. ServiceNow continues to see strong traction with Now Assist says BTIG
• Neutral Sentiment: Market/press notes and attention pieces explain the intraday move and provide context on volume and recent price action — useful for sentiment but not new fundamental data. ServiceNow (NOW) Stock Is Up, What You Need To Know
• Neutral Sentiment: Zacks pieces summarize Wall Street estimates and the range of analyst views ahead of/after Q4 — these previews set expectations but outcomes will hinge on the actual quarterly report. Curious about ServiceNow (NOW) Q4 Performance? Explore Wall Street Estimates for Key Metrics
• Negative Sentiment: Jefferies cut its price target from $230 to $175 (still a buy) — the lower target reduces some upside expectations and reflects more conservative near-term assumptions. Jefferies price target cut
• Negative Sentiment: Citigroup also trimmed its target (from $250.60 to $235) while keeping a buy — multiple target cuts suggest analysts are reassessing near-term growth or margin assumptions. Citigroup price target cut
• Negative Sentiment: Mizuho lowered expectations for NOW — another cautionary datapoint that may pressure sentiment until ServiceNow reports definitive quarterly results. Mizuho Has Lowered Expectations for ServiceNow

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.