Rothschild & Co Redburn Cuts Amazon.com (NASDAQ:AMZN) Price Target to $230.00

Amazon.com (NASDAQ:AMZN) had its target price reduced by Rothschild & Co Redburn from $250.00 to $230.00 in a research report report published on Wednesday morning,MarketScreener reports. Rothschild & Co Redburn currently has a neutral rating on the e-commerce giant’s stock.

A number of other equities analysts have also recently issued reports on the stock. Rosenblatt Securities reiterated a “buy” rating and issued a $305.00 price target on shares of Amazon.com in a research note on Thursday, December 4th. CICC Research upped their target price on shares of Amazon.com from $240.00 to $280.00 and gave the stock an “outperform” rating in a research note on Wednesday, November 5th. Mizuho downgraded shares of Amazon.com from a “strong-buy” rating to a “hold” rating in a research report on Tuesday, November 18th. HSBC boosted their price objective on shares of Amazon.com from $260.00 to $285.00 and gave the stock a “buy” rating in a report on Friday, October 31st. Finally, New Street Research increased their target price on Amazon.com from $340.00 to $350.00 and gave the company a “buy” rating in a research note on Thursday, January 8th. One analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have given a Hold rating to the stock. According to MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $295.42.

Amazon.com Stock Performance

Amazon.com stock opened at $239.16 on Wednesday. Amazon.com has a twelve month low of $161.38 and a twelve month high of $258.60. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. The company has a market capitalization of $2.56 trillion, a P/E ratio of 33.78, a PEG ratio of 1.47 and a beta of 1.37. The stock’s 50 day moving average is $231.68 and its 200 day moving average is $229.00.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The business had revenue of $180.17 billion during the quarter, compared to analysts’ expectations of $177.53 billion. During the same quarter in the previous year, the business earned $1.43 earnings per share. The firm’s quarterly revenue was up 13.4% compared to the same quarter last year. On average, equities research analysts predict that Amazon.com will post 6.31 earnings per share for the current fiscal year.

Insider Activity at Amazon.com

In other Amazon.com news, Director Keith Brian Alexander sold 900 shares of the stock in a transaction dated Monday, November 17th. The stock was sold at an average price of $233.00, for a total value of $209,700.00. Following the transaction, the director owned 7,170 shares of the company’s stock, valued at approximately $1,670,610. This represents a 11.15% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the firm’s stock in a transaction dated Thursday, November 20th. The stock was sold at an average price of $226.61, for a total value of $280,316.57. Following the completion of the transaction, the director directly owned 26,148 shares in the company, valued at $5,925,398.28. The trade was a 4.52% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold 79,734 shares of company stock valued at $18,534,017 in the last 90 days. 9.70% of the stock is owned by company insiders.

Institutional Trading of Amazon.com

Hedge funds and other institutional investors have recently added to or reduced their stakes in the business. Lifelong Wealth Advisors Inc. grew its stake in shares of Amazon.com by 2.4% during the 4th quarter. Lifelong Wealth Advisors Inc. now owns 1,740 shares of the e-commerce giant’s stock valued at $402,000 after acquiring an additional 41 shares during the period. Financial Connections Group Inc. raised its stake in Amazon.com by 2.6% during the 4th quarter. Financial Connections Group Inc. now owns 1,633 shares of the e-commerce giant’s stock worth $376,000 after acquiring an additional 42 shares during the period. Marquette Asset Management LLC boosted its position in shares of Amazon.com by 5.1% in the fourth quarter. Marquette Asset Management LLC now owns 886 shares of the e-commerce giant’s stock worth $205,000 after purchasing an additional 43 shares during the period. Barlow Wealth Partners Inc. raised its position in shares of Amazon.com by 0.4% during the 2nd quarter. Barlow Wealth Partners Inc. now owns 12,565 shares of the e-commerce giant’s stock valued at $2,763,000 after purchasing an additional 44 shares during the period. Finally, Western Financial Corp CA raised its position in shares of Amazon.com by 1.5% during the 4th quarter. Western Financial Corp CA now owns 3,076 shares of the e-commerce giant’s stock valued at $710,000 after purchasing an additional 44 shares during the period. 72.20% of the stock is owned by hedge funds and other institutional investors.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Multiple analyst upgrades and bullish commentary lift sentiment — TD Cowen raised its price target (reportedly to $315) and Scotiabank raised its target to $300, while coverage noting substantial upside from consensus targets has pushed expectations higher. Analyst Remains Bullish on Amazon
• Positive Sentiment: Evercore ISI and other strategists highlight accelerating revenue growth from AWS and advertising/retail expansions — a reminder of durable growth drivers that support higher long-term valuations. Expert eyes ‘accelerating’ revenue growth for Amazon
• Positive Sentiment: Amazon is investing in physical retail at scale — plans for its largest-ever “mega” store outside Chicago combine retail and fulfillment, signaling a strategic push to capture grocery and big?box market share. Amazon Bets Big On Brick-And-Mortar
• Neutral Sentiment: Reminder: Amazon will webcast Q4 2025 results and host its earnings call on Feb. 5 — this will be the immediate fundamental catalyst for guidance and near-term stock direction. Amazon.com to Webcast Fourth-Quarter Results
• Neutral Sentiment: Amazon experiments with new offerings and partnerships (including crypto/NFT retail tie?ins) that are strategically interesting but unlikely to move near?term earnings materially. HV-MTL, Amazon & Otherside Join To Bring NFTs To The Retail Audience
• Negative Sentiment: Major layoffs weigh on sentiment — multiple outlets report Amazon will cut ~14,000 additional corporate jobs next week (part of a ~30,000 corporate reduction). That reduces costs but also signals caution and could pressure near?term revenue/growth expectations and morale. Exclusive: Amazon plans thousands more corporate job cuts
• Negative Sentiment: Some sell?side notes and bearish commentary (including pessimistic forecasts from boutique research houses) highlight valuation and near?term technical risks, keeping volatility possible into earnings. Rothschild & Co Redburn Issues Pessimistic Forecast

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.