Wix.com Ltd. (NASDAQ:WIX) Receives $166.95 Consensus Target Price from Analysts

Wix.com Ltd. (NASDAQ:WIX) has received a consensus rating of “Moderate Buy” from the twenty-three analysts that are currently covering the stock, MarketBeat.com reports. One investment analyst has rated the stock with a sell recommendation, two have assigned a hold recommendation, eighteen have issued a buy recommendation and two have given a strong buy recommendation to the company. The average 1 year target price among brokerages that have updated their coverage on the stock in the last year is $163.8571.

A number of brokerages recently weighed in on WIX. Oppenheimer lowered their price target on shares of Wix.com from $220.00 to $160.00 and set an “outperform” rating for the company in a report on Thursday, November 20th. Piper Sandler increased their price objective on Wix.com from $206.00 to $210.00 and gave the company an “overweight” rating in a research report on Friday, September 26th. Wells Fargo & Company lowered their target price on Wix.com from $184.00 to $176.00 and set an “overweight” rating for the company in a research note on Friday, December 19th. Citizens Jmp decreased their price target on Wix.com from $185.00 to $125.00 and set a “market outperform” rating on the stock in a report on Thursday. Finally, JMP Securities set a $185.00 price objective on Wix.com in a research report on Thursday, November 20th.

More Wix.com News

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix launched “Harmony,” an AI-powered website builder that blends natural-language creation with pixel-perfect design — investors see this as a product-led growth catalyst for new user acquisition and higher ARPU over time. Wix Unveils Harmony
• Positive Sentiment: Wix will air a Super Bowl LX commercial (Feb 8) promoting Harmony — large-scale brand exposure that could accelerate sign-ups and conversion if the campaign resonates. Wix Returns to the Super Bowl
• Positive Sentiment: A Seeking Alpha note highlights reported ~314% EPS growth versus large multi-quarter price declines — framing Wix as improving fundamentally and potentially attractive to value/mean-reversion buyers. WIX Stock: 314% EPS Growth
• Neutral Sentiment: Options activity shows large speculative/hedged positions (“market whales”) — this can amplify intraday moves but doesn’t indicate directionally whether fundamentals will change. Market Whales and Their Recent Bets on WIX Options
• Neutral Sentiment: The broader analyst landscape remains largely bullish (many buy/overweight ratings and median targets well above the current price), which supports a longer-term upside thesis but leaves room for divergent near-term views. Quiver: Super Bowl & Analyst Notes
• Negative Sentiment: Citizens Jmp cut its price target from $185 to $125 (still a “market outperform”), signaling lowered near-term expectations that can pressure the shares despite the company’s product news. Benzinga: Price Target Cut
• Negative Sentiment: Large Super Bowl media spend raises near-term margin and cash-use questions — if ad ROI is muted, investors may penalize the stock even with strong product messaging. Quiver: Super Bowl Campaign

Wix.com Stock Up 6.0%

Shares of NASDAQ:WIX opened at $84.56 on Friday. The firm has a market cap of $4.74 billion, a P/E ratio of 36.14, a P/E/G ratio of 2.51 and a beta of 1.42. Wix.com has a 12 month low of $75.00 and a 12 month high of $247.11. The company’s 50-day moving average price is $99.38 and its two-hundred day moving average price is $129.71.

Institutional Investors Weigh In On Wix.com

A number of institutional investors and hedge funds have recently modified their holdings of WIX. Ameriprise Financial Inc. grew its holdings in Wix.com by 128.3% during the 3rd quarter. Ameriprise Financial Inc. now owns 4,637,795 shares of the information services provider’s stock worth $823,813,000 after acquiring an additional 2,606,204 shares during the period. Lone Pine Capital LLC acquired a new stake in shares of Wix.com during the second quarter worth $342,485,000. Wellington Management Group LLP grew its stake in shares of Wix.com by 90.4% during the third quarter. Wellington Management Group LLP now owns 3,390,589 shares of the information services provider’s stock worth $602,270,000 after purchasing an additional 1,609,989 shares during the period. Durable Capital Partners LP bought a new stake in Wix.com in the third quarter valued at about $183,286,000. Finally, Holocene Advisors LP acquired a new position in Wix.com in the third quarter valued at about $115,982,000. 81.52% of the stock is owned by institutional investors.

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.