Gerber LLC Lowers Stock Holdings in Alphabet Inc. $GOOG

Gerber LLC lessened its holdings in Alphabet Inc. (NASDAQ:GOOG) by 63.6% in the third quarter, according to its most recent filing with the SEC. The institutional investor owned 2,165 shares of the information services provider’s stock after selling 3,776 shares during the period. Gerber LLC’s holdings in Alphabet were worth $527,000 as of its most recent SEC filing.

A number of other institutional investors and hedge funds have also bought and sold shares of the business. IFS Advisors LLC boosted its stake in Alphabet by 400.0% during the second quarter. IFS Advisors LLC now owns 150 shares of the information services provider’s stock valued at $27,000 after buying an additional 120 shares during the last quarter. Robbins Farley boosted its stake in Alphabet by 60.0% during the second quarter. Robbins Farley now owns 160 shares of the information services provider’s stock worth $28,000 after buying an additional 60 shares during the period. WestEnd Advisors LLC grew its holdings in Alphabet by 58.7% during the 2nd quarter. WestEnd Advisors LLC now owns 165 shares of the information services provider’s stock valued at $29,000 after purchasing an additional 61 shares during the last quarter. Fairman Group LLC grew its stake in shares of Alphabet by 121.3% during the second quarter. Fairman Group LLC now owns 177 shares of the information services provider’s stock valued at $31,000 after buying an additional 97 shares during the last quarter. Finally, University of Illinois Foundation purchased a new stake in Alphabet in the second quarter worth $31,000. 27.26% of the stock is owned by institutional investors.

Insider Buying and Selling

In other news, CAO Amie Thuener O’toole sold 2,778 shares of the firm’s stock in a transaction on Monday, December 15th. The stock was sold at an average price of $312.30, for a total value of $867,569.40. Following the completion of the sale, the chief accounting officer owned 8,962 shares of the company’s stock, valued at $2,798,832.60. This trade represents a 23.66% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink. Also, insider John Kent Walker sold 17,829 shares of the business’s stock in a transaction on Tuesday, December 30th. The stock was sold at an average price of $314.89, for a total value of $5,614,173.81. Following the transaction, the insider owned 42,972 shares in the company, valued at approximately $13,531,453.08. This trade represents a 29.32% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 192,687 shares of company stock valued at $58,728,068 over the last quarter. Insiders own 12.99% of the company’s stock.

Wall Street Analysts Forecast Growth

A number of equities analysts have commented on the stock. Pivotal Research restated a “buy” rating and issued a $400.00 target price (up from $350.00) on shares of Alphabet in a research note on Friday, December 5th. Jefferies Financial Group reiterated a “buy” rating and issued a $365.00 price target on shares of Alphabet in a report on Monday, January 5th. Canaccord Genuity Group raised their price objective on Alphabet from $330.00 to $390.00 and gave the stock a “buy” rating in a report on Wednesday, January 7th. Raymond James Financial set a $275.00 target price on Alphabet and gave the stock an “outperform” rating in a report on Friday, October 24th. Finally, Barclays increased their price target on Alphabet from $250.00 to $315.00 and gave the stock an “overweight” rating in a research report on Thursday, October 30th. Seven research analysts have rated the stock with a Strong Buy rating, thirty have issued a Buy rating, three have issued a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat.com, Alphabet has an average rating of “Buy” and an average price target of $321.97.

Alphabet Price Performance

Shares of GOOG stock opened at $328.38 on Thursday. The stock’s 50-day moving average is $314.27 and its 200 day moving average is $258.65. Alphabet Inc. has a 1-year low of $142.66 and a 1-year high of $341.20. The company has a debt-to-equity ratio of 0.06, a current ratio of 1.75 and a quick ratio of 1.75. The company has a market cap of $3.96 trillion, a P/E ratio of 32.38, a PEG ratio of 1.78 and a beta of 1.09.

Alphabet (NASDAQ:GOOG) last released its quarterly earnings results on Thursday, October 30th. The information services provider reported $2.87 EPS for the quarter, beating the consensus estimate of $2.29 by $0.58. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. The business had revenue of $102.35 billion during the quarter, compared to analyst estimates of $99.90 billion. During the same period in the prior year, the firm posted $2.12 earnings per share. The company’s quarterly revenue was up 15.9% on a year-over-year basis. Research analysts predict that Alphabet Inc. will post 8.89 earnings per share for the current fiscal year.

Alphabet Dividend Announcement

The company also recently announced a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were paid a $0.21 dividend. This represents a $0.84 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, December 8th. Alphabet’s dividend payout ratio (DPR) is 8.28%.

Alphabet News Summary

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Apple plans to power an upgraded Siri with Google’s Gemini later this year — a major distribution win that could boost usage, licensing and model revenue for Alphabet if Gemini becomes the default assistant model on iPhones. Apple to Turn Siri Into AI Chatbot Powered by Google’s Gemini
• Positive Sentiment: Reports show a surge in sales of Gemini AI models, signaling stronger commercial adoption and improved monetization of Google Cloud/AI offerings. That supports revenue growth expectations tied to Alphabet’s AI stack. Google Sees Surge in Sales of Gemini AI Models
• Positive Sentiment: RBC and several sell-side firms have nudged targets/ratings higher on AI-driven ad and cloud momentum; fresh analyst price-target increases are supporting sentiment and likely contributing to the rally. RBC Raises Alphabet (GOOGL) Target on AI Advertising Momentum
• Positive Sentiment: Investor commentary and strategy pieces highlight Alphabet as a top AI beneficiary (Gemini, TPUs, cloud), and Berkshire Hathaway’s stake continues to be cited as a long-term confidence vote. These narratives underpin inflows and multiple expansion. Alphabet: Q4 Earnings Surprises May Not Be Just About AI
• Neutral Sentiment: YouTube leadership highlights the need to manage AI-generated content (“AI slop”) — an operational priority that may increase moderation costs or require product changes but also reflects responsible scaling of AI features. YouTube chief says ‘managing AI slop’ is a priority for 2026
• Neutral Sentiment: Isomorphic Labs (Google-backed) pushed clinical trials later in 2026 — a setback for that drug-discovery timeline but limited near-term impact on Alphabet’s core revenue. Google-backed AI drug discovery startup Isomorphic Labs delays clinical trial timeline
• Neutral Sentiment: Market-flow coverage noted that GOOG contributed to ETF (VTI) gains today — a sign institutional weight is helping performance but not a company-specific fundamental change. VTI is up 1.1% today, on GOOG stock price movement
• Negative Sentiment: Macro/headline risk: recent geopolitical/tariff rhetoric and broader tech pullbacks have knocked big-cap tech at times, creating short-term volatility that can offset positive fundamental news. America’s Biggest Tech Stocks Lead Tuesday’s Selloff as Trump’s Greenland Rhetoric Rattles Markets
• Negative Sentiment: Recent data show episodic larger intraday dips vs. the market and heavy insider selling disclosures in prior quarters—factors investors watch as potential near-term headwinds to sentiment. Here’s Why Alphabet Inc. (GOOG) Fell More Than Broader Market

About Alphabet

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.