Retirement Planning Group LLC Buys 5,108 Shares of Alphabet Inc. $GOOG

Retirement Planning Group LLC lifted its stake in shares of Alphabet Inc. (NASDAQ:GOOG) by 37.5% in the third quarter, according to the company in its most recent filing with the SEC. The fund owned 18,744 shares of the information services provider’s stock after buying an additional 5,108 shares during the quarter. Retirement Planning Group LLC’s holdings in Alphabet were worth $4,565,000 as of its most recent SEC filing.

Other institutional investors and hedge funds have also bought and sold shares of the company. IFS Advisors LLC increased its stake in shares of Alphabet by 400.0% during the second quarter. IFS Advisors LLC now owns 150 shares of the information services provider’s stock worth $27,000 after purchasing an additional 120 shares during the period. Robbins Farley boosted its stake in Alphabet by 60.0% in the 2nd quarter. Robbins Farley now owns 160 shares of the information services provider’s stock valued at $28,000 after purchasing an additional 60 shares during the period. WestEnd Advisors LLC grew its holdings in Alphabet by 58.7% in the 2nd quarter. WestEnd Advisors LLC now owns 165 shares of the information services provider’s stock valued at $29,000 after buying an additional 61 shares in the last quarter. Fairman Group LLC grew its holdings in Alphabet by 121.3% in the 2nd quarter. Fairman Group LLC now owns 177 shares of the information services provider’s stock valued at $31,000 after buying an additional 97 shares in the last quarter. Finally, University of Illinois Foundation acquired a new stake in shares of Alphabet during the second quarter worth $31,000. Institutional investors and hedge funds own 27.26% of the company’s stock.

Insider Transactions at Alphabet

In other Alphabet news, insider John Kent Walker sold 17,829 shares of the company’s stock in a transaction dated Tuesday, December 30th. The stock was sold at an average price of $314.89, for a total value of $5,614,173.81. Following the completion of the transaction, the insider owned 42,972 shares of the company’s stock, valued at $13,531,453.08. This represents a 29.32% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, CAO Amie Thuener O’toole sold 2,778 shares of the stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $288.26, for a total value of $800,786.28. Following the completion of the transaction, the chief accounting officer owned 11,739 shares of the company’s stock, valued at $3,383,884.14. This represents a 19.14% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last ninety days, insiders sold 192,687 shares of company stock worth $58,728,068. Corporate insiders own 12.99% of the company’s stock.

Alphabet Stock Performance

Alphabet stock opened at $322.16 on Wednesday. The company has a quick ratio of 1.75, a current ratio of 1.75 and a debt-to-equity ratio of 0.06. The stock has a market cap of $3.89 trillion, a PE ratio of 31.77, a P/E/G ratio of 1.82 and a beta of 1.09. Alphabet Inc. has a 12-month low of $142.66 and a 12-month high of $341.20. The business’s 50-day moving average price is $313.45 and its two-hundred day moving average price is $258.16.

Alphabet (NASDAQ:GOOG) last posted its earnings results on Thursday, October 30th. The information services provider reported $2.87 EPS for the quarter, topping analysts’ consensus estimates of $2.29 by $0.58. The firm had revenue of $102.35 billion during the quarter, compared to analysts’ expectations of $99.90 billion. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. The business’s revenue for the quarter was up 15.9% compared to the same quarter last year. During the same quarter in the prior year, the business earned $2.12 earnings per share. As a group, analysts expect that Alphabet Inc. will post 8.89 earnings per share for the current fiscal year.

Alphabet Announces Dividend

The business also recently announced a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were paid a dividend of $0.21 per share. This represents a $0.84 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, December 8th. Alphabet’s payout ratio is presently 8.28%.

Wall Street Analyst Weigh In

Several equities analysts recently commented on GOOG shares. Hsbc Global Res upgraded shares of Alphabet to a “strong-buy” rating in a research note on Tuesday, October 7th. Deutsche Bank Aktiengesellschaft reiterated a “buy” rating and issued a $370.00 price objective on shares of Alphabet in a research note on Tuesday. DA Davidson set a $300.00 target price on shares of Alphabet in a research report on Tuesday, November 25th. Citigroup reaffirmed a “market outperform” rating on shares of Alphabet in a report on Wednesday, December 17th. Finally, Cantor Fitzgerald reaffirmed a “neutral” rating on shares of Alphabet in a research note on Tuesday. Seven equities research analysts have rated the stock with a Strong Buy rating, thirty-one have assigned a Buy rating, three have given a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat.com, the company has a consensus rating of “Buy” and a consensus target price of $321.97.

Trending Headlines about Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Strong commercial traction for Gemini AI — reports show a surge in sales of Gemini models, supporting Alphabet’s AI revenue thesis and cloud monetization outlook. Google Sees Surge in Sales of Gemini AI Models
• Positive Sentiment: Usage growth: Gemini API calls have more than doubled in recent months, indicating rising developer and enterprise adoption that should help drive ad and cloud revenue over time. Gemini Usage Explodes as API Calls More than Double in Five Months
• Positive Sentiment: Wall Street bullishness: several analysts raised targets this week (examples: UBS $345, RBC to $375, BofA $370), reinforcing upside expectations tied to AI advertising and cloud momentum. New Analyst Forecast: $GOOGL Given $345 Price Target RBC Raises Alphabet (GOOGL) Target on AI Advertising Momentum
• Neutral Sentiment: Macro/sector moves: Goldman and other banks are broadly boosting tech price targets, a tailwind for sentiment but not an immediate catalyst for price action. Goldman Sachs Raising Price Targets 10%+ on Tech and Financial Blue Chip Giants
• Neutral Sentiment: Positive longer-term narrative: multiple pieces highlight strong Q4 results, a large AI-driven cloud backlog and historical shareholder returns, supporting a constructive medium-term case. Investors’ Confidence Boosted Alphabet (GOOG) in Q4
• Negative Sentiment: Macro/headline risk: President Trump’s tariff rhetoric (Greenland) and EU tariff talk spurred a tech-led selloff that pressured GOOG alongside peers — a short-term headwind unrelated to fundamentals. NVDA, GOOGL, AMZN: Trump’s Greenland Gambit Rattles Big Tech as EU Weighs Salvo
• Negative Sentiment: Outperformance fade / profit-taking: coverage noted Alphabet fell more than the broader market today, reflecting profit-taking after strong 2025 gains. Here’s Why Alphabet Inc. (GOOG) Fell More Than Broader Market
• Negative Sentiment: Isomorphic Labs delay: Google-backed drug-discovery unit pushed its first clinical trials to late 2026, trimming a speculative long-term upside driver. Google-backed AI drug discovery startup Isomorphic Labs delays clinical trial timeline
• Negative Sentiment: Insider selling highlighted by data services (large recent insider disposals) can amplify short-term caution among some investors. New Analyst Forecast: $GOOGL Given $345 Price Target (insider data)

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.