SJM (OTCMKTS:SJMHF – Get Free Report) and Codere Online Luxembourg (NASDAQ:CDRO – Get Free Report) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, risk, analyst recommendations, earnings, valuation, profitability and institutional ownership.
Analyst Ratings
This is a breakdown of current ratings and price targets for SJM and Codere Online Luxembourg, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| SJM | 0 | 2 | 0 | 0 | 2.00 |
| Codere Online Luxembourg | 1 | 1 | 1 | 0 | 2.00 |
Codere Online Luxembourg has a consensus target price of $9.00, indicating a potential upside of 13.92%. Given Codere Online Luxembourg’s higher probable upside, analysts plainly believe Codere Online Luxembourg is more favorable than SJM.
Volatility and Risk
Profitability
This table compares SJM and Codere Online Luxembourg’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| SJM | N/A | N/A | N/A |
| Codere Online Luxembourg | N/A | N/A | N/A |
Insider & Institutional Ownership
10.3% of Codere Online Luxembourg shares are owned by institutional investors. 1.2% of Codere Online Luxembourg shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Valuation & Earnings
This table compares SJM and Codere Online Luxembourg”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| SJM | $3.69 billion | 0.57 | $410,000.00 | N/A | N/A |
| Codere Online Luxembourg | $203.93 million | 1.77 | $4.23 million | N/A | N/A |
Codere Online Luxembourg has lower revenue, but higher earnings than SJM.
Summary
Codere Online Luxembourg beats SJM on 6 of the 8 factors compared between the two stocks.
About SJM
SJM Holdings Limited, an investment holding company, owns, develops, and operates casinos and related facilities in Macau. The company operates through two segments, Gaming Operations; and Hotel, Catering, Retail and Leasing Operations. The Gaming Operations segment engages in rolling, non-rolling, and electronic game gaming operations. The Hotel, Catering, Retail, and Leasing Operations segment operates and manages a hotel; and offers catering, leasing, retail, and related activities. It also provides marketing and promotion, property development preparation, casino operations management, dredging, customer, retail, human resources and project management, shopping mall management, food and beverage, treasury, management, and hospitality services. The company was incorporated in 2006 and is based in Central, Hong Kong. SJM Holdings Limited is a subsidiary of Sociedade de Turismo e Diversões de Macau, S.A.
About Codere Online Luxembourg
Codere Online Luxembourg, S.A. operates as an online casino gaming and sports betting company. It also offers online casino wagering products and services, as well as online gambling and other online services. The company offers its products under the Codere and Greenplay brand names. It primarily operates in Spain, Italy, Mexico, Colombia, the United Kingdom, Germany, South Africa, Austria, Malta, Panama, and Argentina. The company is based in Luxembourg, Luxembourg.
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