SoundView Advisors Inc. Purchases 3,077 Shares of Amazon.com, Inc. $AMZN

SoundView Advisors Inc. grew its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 88.6% in the third quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 6,550 shares of the e-commerce giant’s stock after purchasing an additional 3,077 shares during the period. Amazon.com makes up 0.2% of SoundView Advisors Inc.’s portfolio, making the stock its 17th biggest holding. SoundView Advisors Inc.’s holdings in Amazon.com were worth $1,438,000 at the end of the most recent quarter.

A number of other institutional investors and hedge funds also recently made changes to their positions in the business. Vanguard Group Inc. grew its holdings in shares of Amazon.com by 2.1% during the second quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock worth $186,420,422,000 after purchasing an additional 17,447,045 shares in the last quarter. State Street Corp lifted its position in Amazon.com by 1.4% during the second quarter. State Street Corp now owns 374,097,285 shares of the e-commerce giant’s stock valued at $82,073,203,000 after purchasing an additional 5,163,208 shares during the last quarter. Geode Capital Management LLC grew its stake in Amazon.com by 1.7% in the 2nd quarter. Geode Capital Management LLC now owns 216,717,657 shares of the e-commerce giant’s stock worth $47,332,625,000 after buying an additional 3,721,658 shares in the last quarter. Kingstone Capital Partners Texas LLC increased its holdings in shares of Amazon.com by 542,733.6% in the 2nd quarter. Kingstone Capital Partners Texas LLC now owns 132,641,388 shares of the e-commerce giant’s stock worth $29,100,194,000 after buying an additional 132,616,953 shares during the last quarter. Finally, Norges Bank bought a new position in shares of Amazon.com in the 2nd quarter worth $27,438,011,000. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Insider Activity at Amazon.com

In related news, Director Jonathan Rubinstein sold 8,173 shares of the firm’s stock in a transaction on Friday, October 31st. The stock was sold at an average price of $250.03, for a total value of $2,043,495.19. Following the completion of the sale, the director owned 80,030 shares of the company’s stock, valued at $20,009,900.90. This trade represents a 9.27% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through this link. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the business’s stock in a transaction on Thursday, November 20th. The shares were sold at an average price of $226.61, for a total transaction of $280,316.57. Following the transaction, the director directly owned 26,148 shares in the company, valued at approximately $5,925,398.28. The trade was a 4.52% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold 82,234 shares of company stock valued at $19,076,767 over the last 90 days. Company insiders own 9.70% of the company’s stock.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Big bullish thesis around data-center and AI demand — analysts point to a $61 billion surge in data?center deal activity, AWS capacity expansion and deeper integration of Nova/Bedrock AI tools as a near?term catalyst for revenue and margin upside. A $61 Billion Reason to Buy Amazon Stock for 2026
• Positive Sentiment: JPMorgan / bullish analyst commentary: note that Amazon’s 2026 bull case centers on AWS accelerating with AI share gains and more disciplined margins — supports higher earnings multiple vs pure retail comps. Amazon’s 2026 Bull Case Isn’t Retail — It’s AWS, AI And Margin Discipline
• Positive Sentiment: Value/quality narratives gaining traction — multiple pieces argue AMZN is undervalued or “dirt cheap” given earnings power from AWS and ads, which can attract value and long-only flows. Amazon’s Stock Is Dirt Cheap
• Positive Sentiment: Analyst/market support — coverage notes (moderate buy consensus and inclusion on “most buy recommendations” lists) help keep demand for shares, especially into year?end rebalancing. Amazon.com, Inc. (NASDAQ:AMZN) Given Average Recommendation of “Moderate Buy” by Analysts
• Neutral Sentiment: Ownership breakdown and flows heading into 2026 — pieces reviewing who owns AMZN can influence positioning but are informational unless they show large institutional rotation. Heading into 2026, Let’s Look at Who Owns Amazon Stock (AMZN)
• Neutral Sentiment: Company product/strategy commentary — Alexa chief’s remarks about changing consumer behavior underline long?term product experiments (wearables, ambient AI) that support strategic optionality but are multi?year. Amazon’s Alexa chief predicts an end to doom scrolling: the next generation is ‘going to just think differently’
• Negative Sentiment: AWS Christmas?Eve outage raises reliability/governance questions — outages can pressure enterprise sentiment, lead to customer churn or contract concessions if recurring. Amazon Web Service’s Christmas Eve Outage Reignites Concerns Over Cloud Monopoly Risks
• Negative Sentiment: Regulatory/competitive tension from AI shopping agents — Amazon is blocking some third?party AI bots and faces a strategic “fight or join” choice; restrictive moves could harm partner ecosystems or spur regulatory scrutiny. Amazon Tightens Platform Access as AI Shopping Agents Expand
• Negative Sentiment: Technical risk: some charts/analysts warn a correction below $200 could be needed before the uptrend resumes, flagging downside risk for short?term traders. Amazon: A Correction Under $200 May Be Necessary Before Uptrend Resumes (Technical Analysis)

Amazon.com Stock Performance

Shares of NASDAQ:AMZN opened at $232.25 on Friday. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. The company has a 50-day moving average price of $230.70 and a 200-day moving average price of $226.01. The company has a market cap of $2.48 trillion, a price-to-earnings ratio of 32.80, a price-to-earnings-growth ratio of 1.60 and a beta of 1.37. Amazon.com, Inc. has a 12 month low of $161.38 and a 12 month high of $258.60.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The company had revenue of $180.17 billion for the quarter, compared to the consensus estimate of $177.53 billion. During the same quarter in the previous year, the business earned $1.43 EPS. Amazon.com’s revenue was up 13.4% compared to the same quarter last year. As a group, equities analysts anticipate that Amazon.com, Inc. will post 6.31 EPS for the current year.

Analyst Ratings Changes

A number of analysts have recently issued reports on AMZN shares. Robert W. Baird set a $285.00 price objective on shares of Amazon.com and gave the stock an “outperform” rating in a report on Friday, October 31st. Bank of America lifted their price target on Amazon.com from $272.00 to $303.00 and gave the stock a “buy” rating in a research note on Wednesday, December 3rd. President Capital upped their price objective on Amazon.com from $280.00 to $320.00 and gave the stock a “buy” rating in a report on Tuesday, November 4th. Mizuho cut Amazon.com from a “strong-buy” rating to a “hold” rating in a report on Tuesday, November 18th. Finally, Weiss Ratings restated a “buy (b)” rating on shares of Amazon.com in a research report on Monday. Two equities research analysts have rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and three have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average target price of $295.50.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.