Bridgeline Digital (NASDAQ:BLIN – Get Free Report) and Trivago N.V. ADS (NASDAQ:TRVG – Get Free Report) are both small-cap computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, profitability, earnings, dividends, institutional ownership, analyst recommendations and risk.
Analyst Ratings
This is a breakdown of current ratings and target prices for Bridgeline Digital and Trivago N.V. ADS, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Bridgeline Digital | 1 | 1 | 1 | 0 | 2.00 |
| Trivago N.V. ADS | 1 | 4 | 1 | 0 | 2.00 |
Bridgeline Digital currently has a consensus target price of $4.62, indicating a potential upside of 380.75%. Trivago N.V. ADS has a consensus target price of $3.85, indicating a potential upside of 32.53%. Given Bridgeline Digital’s higher probable upside, equities research analysts clearly believe Bridgeline Digital is more favorable than Trivago N.V. ADS.
Volatility & Risk
Profitability
This table compares Bridgeline Digital and Trivago N.V. ADS’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Bridgeline Digital | -16.37% | -25.40% | -15.73% |
| Trivago N.V. ADS | 0.46% | 1.54% | 0.94% |
Institutional & Insider Ownership
15.1% of Bridgeline Digital shares are held by institutional investors. Comparatively, 4.5% of Trivago N.V. ADS shares are held by institutional investors. 23.5% of Bridgeline Digital shares are held by insiders. Comparatively, 6.5% of Trivago N.V. ADS shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Earnings and Valuation
This table compares Bridgeline Digital and Trivago N.V. ADS”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Bridgeline Digital | $15.38 million | 0.76 | -$2.52 million | ($0.26) | -3.70 |
| Trivago N.V. ADS | $498.74 million | 0.41 | -$25.64 million | $0.07 | 41.50 |
Bridgeline Digital has higher earnings, but lower revenue than Trivago N.V. ADS. Bridgeline Digital is trading at a lower price-to-earnings ratio than Trivago N.V. ADS, indicating that it is currently the more affordable of the two stocks.
Summary
Trivago N.V. ADS beats Bridgeline Digital on 7 of the 12 factors compared between the two stocks.
About Bridgeline Digital
Bridgeline Digital, Inc. operates as a marketing technology company in the United States, Canada, and internationally. The company offers HawkSearch, a site search, recommendation, and personalization application for marketers, merchandisers, and developers; Celebros Search, a commerce-oriented site search product that provides natural language processing with artificial intelligence; and Woorank, a Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site's technical, on-page, and off-page SEO. It also provides Bridgeline TruPresence, a web content management and eCommerce platform to support the needs of multi-unit organizations and franchises; Bridgeline Unbound, a technology suite that empower marketers to easily manage their digital experiences and create personalized customer journeys; and OrchestraCMS, a digital experience platform that enables development of custom solutions, third-party integrations, and delivery of digital transformation initiatives on the Salesforce platform. In addition, the company offers digital engagement services comprising digital strategy, web design and web development, usability engineering, information architecture, and SEO, as well as hosting services. It serves vertical markets, such as industrial distributors and wholesalers, franchises and enterprises, manufacturers, eCommerce retailers, health services and life sciences, technology, credit unions and banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was incorporated in 2000 and is based in Woburn, Massachusetts.
About Trivago N.V. ADS
trivago N.V., together with its subsidiaries, operates a hotel and accommodation search platform in the United States, Germany, the United Kingdom, Canada, Japan, and internationally. It offers an online meta-search for hotels and accommodation through online travel agencies, hotel chains, and independent hotels. The company provides travel search for different types of accommodations, such as hotels, vacation rentals, and apartments; and enable advertiser access through website and apps. In addition, it offers access to its platform through various localized websites and apps in various languages. The company was incorporated in 2005 and is headquartered in Düsseldorf, Germany. trivago N.V. operates as a subsidiary of Expedia Lodging Partner Services Sarl.
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