Analysts Set Harley-Davidson, Inc. (NYSE:HOG) Target Price at $27.88

Harley-Davidson, Inc. (NYSE:HOG) has earned an average recommendation of “Hold” from the nine brokerages that are covering the firm, Marketbeat Ratings reports. One equities research analyst has rated the stock with a sell rating, six have given a hold rating and two have given a buy rating to the company. The average 12 month target price among brokerages that have updated their coverage on the stock in the last year is $27.8750.

A number of equities research analysts have issued reports on HOG shares. DA Davidson cut their target price on Harley-Davidson from $34.00 to $30.00 and set a “buy” rating on the stock in a research note on Monday, November 10th. Morgan Stanley dropped their price objective on shares of Harley-Davidson from $25.00 to $21.00 and set an “underweight” rating on the stock in a report on Wednesday, November 19th. UBS Group reduced their target price on shares of Harley-Davidson from $28.00 to $27.00 and set a “neutral” rating for the company in a research note on Thursday, November 13th. Loop Capital assumed coverage on shares of Harley-Davidson in a research report on Tuesday, November 25th. They issued a “hold” rating and a $21.00 target price for the company. Finally, Zacks Research raised Harley-Davidson from a “strong sell” rating to a “hold” rating in a report on Wednesday, November 26th.

Harley-Davidson Price Performance

Shares of HOG opened at $20.66 on Wednesday. The company has a current ratio of 2.51, a quick ratio of 2.36 and a debt-to-equity ratio of 0.88. The firm has a market cap of $2.44 billion, a price-to-earnings ratio of 5.01, a PEG ratio of 0.28 and a beta of 1.33. Harley-Davidson has a 52 week low of $20.45 and a 52 week high of $31.25. The stock has a 50 day moving average of $24.45 and a 200-day moving average of $25.70.

Harley-Davidson (NYSE:HOG) last released its earnings results on Tuesday, November 4th. The company reported $3.10 earnings per share for the quarter, beating the consensus estimate of $1.38 by $1.72. Harley-Davidson had a net margin of 11.37% and a return on equity of 15.19%. The firm had revenue of $1.34 billion during the quarter, compared to analyst estimates of $1.01 billion. As a group, analysts forecast that Harley-Davidson will post 3.44 EPS for the current year.

Harley-Davidson Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Monday, December 22nd. Shareholders of record on Tuesday, December 9th were paid a dividend of $0.18 per share. The ex-dividend date of this dividend was Tuesday, December 9th. This represents a $0.72 annualized dividend and a yield of 3.5%. Harley-Davidson’s payout ratio is presently 17.48%.

Institutional Inflows and Outflows

A number of large investors have recently modified their holdings of HOG. Invesco Ltd. lifted its holdings in Harley-Davidson by 7.2% in the first quarter. Invesco Ltd. now owns 757,747 shares of the company’s stock worth $19,133,000 after purchasing an additional 50,717 shares during the period. Nuveen LLC acquired a new stake in shares of Harley-Davidson in the 1st quarter worth approximately $9,564,000. Raymond James Financial Inc. lifted its stake in shares of Harley-Davidson by 7.9% in the 1st quarter. Raymond James Financial Inc. now owns 673,353 shares of the company’s stock worth $17,002,000 after acquiring an additional 49,317 shares during the period. Hsbc Holdings PLC boosted its holdings in shares of Harley-Davidson by 1,021.2% in the first quarter. Hsbc Holdings PLC now owns 78,236 shares of the company’s stock valued at $1,970,000 after acquiring an additional 71,258 shares in the last quarter. Finally, Banco Bilbao Vizcaya Argentaria S.A. raised its holdings in Harley-Davidson by 87.1% during the first quarter. Banco Bilbao Vizcaya Argentaria S.A. now owns 43,574 shares of the company’s stock worth $1,089,000 after purchasing an additional 20,288 shares in the last quarter. 85.10% of the stock is owned by institutional investors and hedge funds.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.