Contrasting Insynergy Products (OTCMKTS:STCB) and Kellanova (NYSE:K)

Kellanova (NYSE:K) and Insynergy Products (OTCMKTS:STCB) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, risk, profitability, earnings, valuation and dividends.

Insider and Institutional Ownership

83.9% of Kellanova shares are owned by institutional investors. 1.8% of Kellanova shares are owned by company insiders. Comparatively, 34.8% of Insynergy Products shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Risk & Volatility

Kellanova has a beta of 0.23, meaning that its share price is 77% less volatile than the S&P 500. Comparatively, Insynergy Products has a beta of 0.2, meaning that its share price is 80% less volatile than the S&P 500.

Earnings and Valuation

This table compares Kellanova and Insynergy Products”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kellanova	$12.75 billion	2.28	$1.34 billion	$3.64	22.92
Insynergy Products	$58.67 million	0.32	-$17.65 million	$0.01	2.42

Kellanova has higher revenue and earnings than Insynergy Products. Insynergy Products is trading at a lower price-to-earnings ratio than Kellanova, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Kellanova and Insynergy Products, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kellanova	0	4	0	0	2.00
Insynergy Products	0	0	0	0	0.00

Kellanova presently has a consensus price target of $83.50, indicating a potential upside of 0.07%. Given Kellanova’s stronger consensus rating and higher possible upside, analysts plainly believe Kellanova is more favorable than Insynergy Products.

Profitability

This table compares Kellanova and Insynergy Products’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Kellanova	10.08%	31.73%	8.32%
Insynergy Products	7.34%	10.64%	5.66%

Summary

Kellanova beats Insynergy Products on 12 of the 13 factors compared between the two stocks.

About Kellanova

Kellanova, together with its subsidiaries, manufactures and markets snacks and convenience foods in North America, Europe, Latin America, the Asia Pacific, the Middle East, Australia, and Africa. Its principal products include crackers, crisps, savory snacks, toaster pastries, cereal bars, granola bars and bites, ready-to-eat cereals, frozen waffles, veggie foods, and noodles. The company offers its products under the Kellogg’s, Cheez-It, Pringles, Austin, Parati, RXBAR, Eggo, Morningstar Farms, Bisco, Club, Luxe, Minueto, Special K, Toasteds, Town House, Zesta, Zoo Cartoon, Choco Krispis, Crunchy Nut, Kashi, Nutri-Grain, Squares, Zucaritas, Rice Krispies Treats, Sucrilhos, Pop-Tarts, K-Time, Sunibrite, Split Stix, LCMs, Coco Pops, Krave, Frosties, Rice Krispies Squares, Incogmeato, Veggitizers, Gardenburger, Trink, Carr’s, Kellogg’s Extra, Müsli, Fruit n Fibre, Kellogg’s Crunchy Nut, Country Store, Smacks, Honey Bsss, Zimmy’s, Toppas, Tresor, Froot Ring, Chocos, Chex, Guardian, Just Right, Sultana Bran, Rice Bubbles, Sustain, and Choco Krispies brand names. It sells its products to retailers through direct sales forces, as well as brokers and distributors. The company was formerly known as Kellogg Company and changed its name to Kellanova in October 2023. Kellanova was founded in 1906 and is headquartered in Chicago, Illinois.

About Insynergy Products

Starco Brands, Inc. markets consumer products through retail and online in the United States. It offers products in various categories, including household cleaning, DIY/Hardware, paints, coatings and adhesives, household, hair care, disinfectants, automotive, motorcycle, arts and crafts, personal care cosmetics, personal care FDA, sun care, food, cooking oils, beverages, and spirits and wine under the Winona, Whipshots, Skylar, Soylent, and Art of Sport brands. The company was formerly known as Insynergy Products, Inc. and changed its name to Starco Brands, Inc. in September 2017. Starco Brands, Inc. was incorporated in 2010 and is based in Santa Monica, California.