KMG Fiduciary Partners LLC Boosts Stock Holdings in Salesforce Inc. $CRM

KMG Fiduciary Partners LLC lifted its position in shares of Salesforce Inc. (NYSE:CRM) by 5.1% in the 3rd quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 45,422 shares of the CRM provider’s stock after acquiring an additional 2,192 shares during the period. KMG Fiduciary Partners LLC’s holdings in Salesforce were worth $10,765,000 as of its most recent filing with the Securities & Exchange Commission.

A number of other hedge funds also recently added to or reduced their stakes in CRM. CGN Advisors LLC boosted its stake in Salesforce by 2.4% during the 3rd quarter. CGN Advisors LLC now owns 12,911 shares of the CRM provider’s stock valued at $3,060,000 after purchasing an additional 307 shares during the last quarter. Bartlett & CO. Wealth Management LLC raised its stake in shares of Salesforce by 2.6% in the third quarter. Bartlett & CO. Wealth Management LLC now owns 266,965 shares of the CRM provider’s stock worth $63,372,000 after purchasing an additional 6,864 shares during the last quarter. Independence Bank of Kentucky lifted its holdings in shares of Salesforce by 1.9% during the third quarter. Independence Bank of Kentucky now owns 12,364 shares of the CRM provider’s stock valued at $2,930,000 after purchasing an additional 233 shares in the last quarter. Secure Asset Management LLC lifted its holdings in shares of Salesforce by 71.2% during the third quarter. Secure Asset Management LLC now owns 16,589 shares of the CRM provider’s stock valued at $3,910,000 after purchasing an additional 6,897 shares in the last quarter. Finally, Financial Enhancement Group LLC boosted its position in shares of Salesforce by 6.9% during the third quarter. Financial Enhancement Group LLC now owns 2,395 shares of the CRM provider’s stock valued at $576,000 after buying an additional 155 shares during the last quarter. 80.43% of the stock is currently owned by hedge funds and other institutional investors.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Director David Blair Kirk bought 1,936 shares (22% increase to his stake), signaling insider confidence in the company’s outlook; insider purchases often reassure investors about management’s view of valuation and prospects. Read More.
• Positive Sentiment: JPMorgan argues the market is underestimating Salesforce’s AI opportunity — calling CRM “priced like a value stock” while AI-driven monetization ramps, which supports the thesis for re-rating if AI revenue acceleration materializes. Read More.
• Positive Sentiment: Salesforce agreed to acquire AI marketing firm Qualified, expanding its agentic/AI marketing stack and potentially creating cross-sell and product monetization opportunities within Marketing Cloud and Agentforce. Strategic tuck-ins can accelerate ARR and AI feature adoption. Read More.
• Positive Sentiment: BTIG initiated coverage with a Buy and $335 target (roughly ~29% upside from current levels), adding upward analyst momentum and providing buy-side validation for CRM’s AI-led rebound thesis. Read More.
• Neutral Sentiment: Salesforce remains a focus on market watchlists (Zacks note) and broader software sector recaps benchmark CRM performance; attention can boost liquidity but doesn’t change fundamentals immediately. Read More.
• Neutral Sentiment: MarketBeat/others note Salesforce’s recent EPS beat and guidance pointing to 2026 acceleration; that underpins the bullish narrative but is already partly reflected in sentiment and analyst revisions. Read More.
• Negative Sentiment: Morgan Stanley reduced its price target on CRM, a reminder that some sell-side desks remain cautious on near-term multiples and execution risk — this can temper rallies and add upside resistance until proofs of AI monetization appear. Read More.

Salesforce Stock Up 0.7%

Shares of CRM stock opened at $259.64 on Friday. The company has a current ratio of 0.98, a quick ratio of 0.98 and a debt-to-equity ratio of 0.14. Salesforce Inc. has a 12 month low of $221.96 and a 12 month high of $367.09. The stock has a market cap of $243.29 billion, a P/E ratio of 34.67, a P/E/G ratio of 1.92 and a beta of 1.25. The company has a 50 day simple moving average of $246.94 and a two-hundred day simple moving average of $251.84.

Salesforce (NYSE:CRM) last issued its quarterly earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share for the quarter, topping the consensus estimate of $2.86 by $0.39. The business had revenue of $10.26 billion for the quarter, compared to analysts’ expectations of $10.27 billion. Salesforce had a net margin of 17.91% and a return on equity of 14.41%. The company’s revenue was up 9.1% compared to the same quarter last year. During the same quarter last year, the company posted $2.41 EPS. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. On average, research analysts expect that Salesforce Inc. will post 7.46 earnings per share for the current year.

Salesforce Announces Dividend

The business also recently declared a quarterly dividend, which will be paid on Thursday, January 8th. Shareholders of record on Thursday, December 18th will be issued a dividend of $0.416 per share. This represents a $1.66 annualized dividend and a yield of 0.6%. The ex-dividend date of this dividend is Thursday, December 18th. Salesforce’s payout ratio is currently 22.16%.

Wall Street Analyst Weigh In

A number of brokerages have weighed in on CRM. Wedbush reissued an “outperform” rating and issued a $375.00 target price on shares of Salesforce in a research report on Thursday, December 4th. Northland Capmk cut shares of Salesforce from a “strong-buy” rating to a “hold” rating in a report on Tuesday, October 14th. Bank of America lowered their price objective on shares of Salesforce from $325.00 to $305.00 and set a “buy” rating on the stock in a research report on Monday, November 17th. UBS Group reaffirmed a “neutral” rating and issued a $260.00 target price on shares of Salesforce in a research report on Thursday, December 4th. Finally, Wells Fargo & Company decreased their target price on shares of Salesforce from $275.00 to $265.00 and set an “equal weight” rating for the company in a research note on Thursday, September 4th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating, thirteen have assigned a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average price target of $326.68.

Insider Buying and Selling

In related news, insider Parker Harris sold 134,662 shares of the business’s stock in a transaction that occurred on Tuesday, December 2nd. The stock was sold at an average price of $234.70, for a total transaction of $31,605,171.40. Following the completion of the transaction, the insider directly owned 139,767 shares in the company, valued at approximately $32,803,314.90. The trade was a 49.07% decrease in their position. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, Director G Mason Morfit bought 96,000 shares of Salesforce stock in a transaction that occurred on Friday, December 5th. The stock was purchased at an average cost of $260.58 per share, with a total value of $25,015,680.00. Following the completion of the acquisition, the director directly owned 2,994,509 shares in the company, valued at $780,309,155.22. This represents a 3.31% increase in their position. The SEC filing for this purchase provides additional information. In the last three months, insiders have sold 173,034 shares of company stock worth $41,097,367. Corporate insiders own 3.00% of the company’s stock.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.