WD-40 (NASDAQ:WDFC – Get Free Report) and TAAT Global Alternatives (OTCMKTS:TOBAF – Get Free Report) are both consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, risk, earnings, institutional ownership, analyst recommendations and valuation.
Valuation and Earnings
This table compares WD-40 and TAAT Global Alternatives”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| WD-40 | $619.98 million | 4.50 | $90.99 million | $6.68 | 30.89 |
| TAAT Global Alternatives | $70.15 million | 0.01 | -$8.24 million | ($0.27) | -0.13 |
Profitability
This table compares WD-40 and TAAT Global Alternatives’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| WD-40 | 14.68% | 31.84% | 17.22% |
| TAAT Global Alternatives | N/A | N/A | N/A |
Risk & Volatility
WD-40 has a beta of 0.16, meaning that its share price is 84% less volatile than the S&P 500. Comparatively, TAAT Global Alternatives has a beta of 1.64, meaning that its share price is 64% more volatile than the S&P 500.
Institutional and Insider Ownership
91.5% of WD-40 shares are owned by institutional investors. Comparatively, 0.0% of TAAT Global Alternatives shares are owned by institutional investors. 0.8% of WD-40 shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Analyst Ratings
This is a summary of current ratings and recommmendations for WD-40 and TAAT Global Alternatives, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| WD-40 | 0 | 1 | 1 | 0 | 2.50 |
| TAAT Global Alternatives | 0 | 0 | 0 | 0 | 0.00 |
WD-40 presently has a consensus price target of $300.00, suggesting a potential upside of 45.37%. Given WD-40’s stronger consensus rating and higher possible upside, equities analysts plainly believe WD-40 is more favorable than TAAT Global Alternatives.
Summary
WD-40 beats TAAT Global Alternatives on 13 of the 14 factors compared between the two stocks.
About WD-40
WD-40 Company develops and sells maintenance products, and homecare and cleaning products in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides multi-purpose maintenance products that include aerosol sprays, non-aerosol trigger sprays, precision pens, and in liquid-bulk form products under the WD-40 Multi-Use brand name; specialty maintenance products, such as penetrants, degreasers, corrosion inhibitors, greases, lubricants, and rust removers under the WD-40 Specialist brand; and bike-specific products. It also offers multi-purpose and specialty drip oils, and spray lubricant products, as well as other specialty maintenance products under the 3-IN-ONE brand name; and professional spray maintenance products and lubricants for the bike maintenance market under the GT85 brand name. In addition, the company provides automatic toilet bowl cleaners under the 2000 Flushes brand name; aerosol and liquid trigger carpet stain and odor eliminators under the Spot Shot brand; room and rug deodorizers under the Carpet Fresh brand name; carpet and household cleaners, and rug and room deodorizers under the 1001 brand; heavy-duty hand cleaner products under the Lava brand name in the United States, as well as under the Solvol brand name in Australia; and automatic toilet bowl cleaners under the X-14 brand name. It sells its products primarily through warehouse club stores, hardware stores, automotive parts outlets, industrial distributors and suppliers, mass retail and home center stores, value retailers, grocery stores, online retailers, farm supply, sport retailers, and independent bike dealers. WD-40 Company was founded in 1953 and is headquartered in San Diego, California.
About TAAT Global Alternatives
TAAT Global Alternatives Inc., a life sciences company, develops, manufactures, and distributes tobacco and non-tobacco products in Canada and the United States. It offers non-tobacco based smokable products and flavorings; and nicotine-free and tobacco-free alternatives to traditional cigarettes under the TAAT brand. The company was formerly known as TAAT Lifestyle & Wellness Ltd. and changed its name to TAAT Global Alternatives Inc. in April 2021. TAAT Global Alternatives Inc. was incorporated in 2006 and is headquartered in Las Vegas, Nevada.
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