Mobivity (OTCMKTS:MFON) & Cogent Communications (NASDAQ:CCOI) Financial Comparison

Mobivity (OTCMKTS:MFON) and Cogent Communications (NASDAQ:CCOI) are both small-cap computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, dividends, earnings and institutional ownership.

Valuation and Earnings

This table compares Mobivity and Cogent Communications”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Mobivity	$1.14 million	14.65	-$10.23 million	($0.11)	-2.05
Cogent Communications	$987.53 million	0.95	-$204.07 million	($4.08)	-4.68

Mobivity has higher earnings, but lower revenue than Cogent Communications. Cogent Communications is trading at a lower price-to-earnings ratio than Mobivity, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of recent recommendations and price targets for Mobivity and Cogent Communications, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Mobivity	0	0	0	0	0.00
Cogent Communications	1	7	1	0	2.00

Cogent Communications has a consensus target price of $25.71, suggesting a potential upside of 34.59%. Given Cogent Communications’ stronger consensus rating and higher probable upside, analysts plainly believe Cogent Communications is more favorable than Mobivity.

Institutional & Insider Ownership

12.9% of Mobivity shares are held by institutional investors. Comparatively, 92.4% of Cogent Communications shares are held by institutional investors. 40.0% of Mobivity shares are held by insiders. Comparatively, 11.4% of Cogent Communications shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Risk and Volatility

Mobivity has a beta of 0.35, meaning that its share price is 65% less volatile than the S&P 500. Comparatively, Cogent Communications has a beta of 0.77, meaning that its share price is 23% less volatile than the S&P 500.

Profitability

This table compares Mobivity and Cogent Communications’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Mobivity	-559.51%	N/A	-610.61%
Cogent Communications	-21.57%	-117.56%	-6.78%

Summary

Cogent Communications beats Mobivity on 8 of the 14 factors compared between the two stocks.

About Mobivity

Mobivity Holdings Corp. engages in developing and operating proprietary platforms to conduct national and localized, and data-driven marketing campaigns in the United States. The company's Recurrency platform unlocks valuable point of sale systems (POS) and mobile data to help transform customer transactions into actionable and attributable marketing insights and power Connected Rewards interactions. It also operates as a Software-as-a-Service platform used by convenience and quick service restaurant brands to build and engage with their customers; and enables and powers incentivized programs in digital environments. In addition, its platform offers POS data capture, analytics, offers and promotions, predictive offers, personalized receipt promotions, customized mobile messaging, belly loyalty, and other services. It markets and sells its services through direct sales, resellers, and agents, as well as online through its website. The company is based in Chandler, Arizona.

About Cogent Communications

Cogent Communications Holdings, Inc., through its subsidiaries, provides high-speed Internet access, private network, and data center colocation space services in North America, Europe, Oceania, South America, and Africa. The company offers on-net Internet access and private network services to law firms, financial services firms, and advertising and marketing firms, as well as heath care providers, educational institutions and other professional services businesses, other Internet service providers, telephone companies, cable television companies, web hosting companies, media service providers, mobile phone operators, content delivery network companies, and commercial content and application service providers. It also provides Internet access and private network services to customers that are not located in buildings directly connected to its network; and on-net services to customers located in buildings that are physically connected to its network. In addition, the company offers off-net services to corporate customers using other carriers' circuits to provide the last mile portion of the link from the customers' premises to the network. Further, it operates data centers that allow its customers to collocate their equipment and access the network. It serves primarily to small and medium-sized businesses, communications service providers, and other bandwidth-intensive organizations. Cogent Communications Holdings, Inc. was founded in 1999 and is headquartered in Washington, the District of Columbia.