Salesforce Inc. $CRM Shares Purchased by J.W. Cole Advisors Inc.

J.W. Cole Advisors Inc. boosted its position in shares of Salesforce Inc. (NYSE:CRM) by 104.1% in the 2nd quarter, according to its most recent filing with the Securities & Exchange Commission. The institutional investor owned 24,533 shares of the CRM provider’s stock after acquiring an additional 12,515 shares during the period. J.W. Cole Advisors Inc.’s holdings in Salesforce were worth $6,690,000 as of its most recent SEC filing.

Other large investors also recently modified their holdings of the company. Painted Porch Advisors LLC grew its stake in shares of Salesforce by 260.0% during the second quarter. Painted Porch Advisors LLC now owns 90 shares of the CRM provider’s stock worth $25,000 after purchasing an additional 65 shares in the last quarter. CBIZ Investment Advisory Services LLC lifted its holdings in Salesforce by 314.8% during the 1st quarter. CBIZ Investment Advisory Services LLC now owns 112 shares of the CRM provider’s stock worth $30,000 after buying an additional 85 shares during the last quarter. Christopher J. Hasenberg Inc boosted its position in shares of Salesforce by 383.3% during the 2nd quarter. Christopher J. Hasenberg Inc now owns 116 shares of the CRM provider’s stock worth $32,000 after acquiring an additional 92 shares in the last quarter. Maseco LLP acquired a new position in shares of Salesforce during the 2nd quarter worth about $34,000. Finally, Quaker Wealth Management LLC increased its holdings in shares of Salesforce by 208.6% in the 2nd quarter. Quaker Wealth Management LLC now owns 126 shares of the CRM provider’s stock valued at $34,000 after acquiring an additional 242 shares during the last quarter. 80.43% of the stock is owned by hedge funds and other institutional investors.

Salesforce Stock Performance

Shares of Salesforce stock opened at $233.75 on Wednesday. The firm’s fifty day simple moving average is $244.38 and its 200-day simple moving average is $255.28. Salesforce Inc. has a 12 month low of $221.96 and a 12 month high of $369.00. The stock has a market capitalization of $222.53 billion, a price-to-earnings ratio of 33.98, a PEG ratio of 2.11 and a beta of 1.19. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.12 and a quick ratio of 1.12.

Salesforce (NYSE:CRM) last issued its quarterly earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 earnings per share for the quarter, topping analysts’ consensus estimates of $2.78 by $0.13. Salesforce had a net margin of 16.87% and a return on equity of 13.27%. The firm had revenue of $10.24 billion during the quarter, compared to analysts’ expectations of $10.14 billion. During the same quarter in the prior year, the business earned $2.56 EPS. Salesforce’s quarterly revenue was up 9.8% compared to the same quarter last year. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. As a group, equities analysts forecast that Salesforce Inc. will post 7.46 earnings per share for the current year.

Salesforce Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Thursday, October 9th. Investors of record on Wednesday, September 17th were issued a dividend of $0.416 per share. The ex-dividend date of this dividend was Wednesday, September 17th. This represents a $1.66 dividend on an annualized basis and a dividend yield of 0.7%. Salesforce’s dividend payout ratio (DPR) is currently 24.13%.

Insider Activity

In other Salesforce news, CEO Marc Benioff sold 2,250 shares of Salesforce stock in a transaction that occurred on Wednesday, September 24th. The stock was sold at an average price of $245.85, for a total value of $553,162.50. Following the transaction, the chief executive officer directly owned 11,911,571 shares in the company, valued at approximately $2,928,459,730.35. This trade represents a 0.02% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, Director David Blair Kirk purchased 3,400 shares of the business’s stock in a transaction dated Tuesday, September 9th. The shares were bought at an average price of $254.66 per share, with a total value of $865,844.00. Following the purchase, the director directly owned 3,824 shares of the company’s stock, valued at approximately $973,819.84. The trade was a 801.89% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. Insiders sold a total of 56,372 shares of company stock worth $13,941,863 in the last 90 days. 3.00% of the stock is currently owned by insiders.

Analysts Set New Price Targets

Several equities research analysts recently weighed in on the company. Piper Sandler restated an “overweight” rating and set a $315.00 target price on shares of Salesforce in a research note on Thursday, October 16th. UBS Group cut their price objective on shares of Salesforce from $300.00 to $260.00 and set a “neutral” rating on the stock in a report on Monday, August 18th. Sanford C. Bernstein reduced their price objective on shares of Salesforce from $255.00 to $221.00 and set an “underperform” rating for the company in a research report on Thursday, September 4th. Morgan Stanley upped their target price on shares of Salesforce from $404.00 to $405.00 and gave the company an “overweight” rating in a report on Tuesday, September 2nd. Finally, Citigroup lifted their price target on shares of Salesforce from $275.00 to $276.00 and gave the stock a “neutral” rating in a research note on Tuesday, September 9th. Twenty-five equities research analysts have rated the stock with a Buy rating, thirteen have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, Salesforce presently has an average rating of “Moderate Buy” and a consensus target price of $323.51.

About Salesforce

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.