Analysts’ Recent Ratings Changes for Affirm (AFRM)

Affirm (NASDAQ: AFRM) has recently received a number of price target changes and ratings updates:

• 11/19/2025 – Affirm had its price target lowered by analysts at Truist Financial Corporation from $90.00 to $85.00. They now have a “buy” rating on the stock.
• 11/17/2025 – Affirm had its “hold (c-)” rating reaffirmed by analysts at Weiss Ratings.
• 11/7/2025 – Affirm had its price target lowered by analysts at Royal Bank Of Canada from $97.00 to $87.00. They now have a “sector perform” rating on the stock.
• 11/7/2025 – Affirm had its price target lowered by analysts at Morgan Stanley from $90.00 to $83.00. They now have an “equal weight” rating on the stock.
• 11/7/2025 – Affirm had its price target raised by analysts at Bank of America Corporation from $94.00 to $98.00. They now have a “buy” rating on the stock.
• 11/5/2025 – Affirm had its “hold (c)” rating reaffirmed by analysts at Weiss Ratings.
• 10/24/2025 – Affirm had its price target lowered by analysts at Truist Financial Corporation from $95.00 to $90.00. They now have a “buy” rating on the stock.
• 10/23/2025 – Affirm was upgraded by analysts at Citigroup Inc. to a “strong-buy” rating.
• 10/22/2025 – Affirm is now covered by analysts at Citigroup Inc.. They set a “buy” rating and a $100.00 price target on the stock.
• 10/21/2025 – Affirm is now covered by analysts at Wells Fargo & Company. They set an “overweight” rating and a $89.00 price target on the stock.
• 10/21/2025 – Affirm is now covered by analysts at Wells Fargo & Company. They set an “overweight” rating and a $89.00 price target on the stock.
• 10/14/2025 – Affirm had its “hold (c-)” rating reaffirmed by analysts at Weiss Ratings.
• 10/13/2025 – Affirm had its price target lowered by analysts at The Goldman Sachs Group, Inc. from $105.00 to $94.00. They now have a “buy” rating on the stock.
• 10/11/2025 – Affirm was upgraded by analysts at Wall Street Zen from a “hold” rating to a “buy” rating.
• 10/6/2025 – Affirm was given a new $101.00 price target on by analysts at Redburn Partners.
• 10/6/2025 – Affirm was upgraded by analysts at Rothschild Redb from a “hold” rating to a “strong-buy” rating.
• 10/6/2025 – Affirm was upgraded by analysts at Rothschild & Co Redburn from a “neutral” rating to a “buy” rating. They now have a $101.00 price target on the stock, up previously from $74.00.
• 9/27/2025 – Affirm had its “hold (c)” rating reaffirmed by analysts at Weiss Ratings.
• 9/23/2025 – Affirm had its “sector perform” rating reaffirmed by analysts at Royal Bank Of Canada.

Insider Transactions at Affirm

In other Affirm news, COO Michael Linford sold 184,200 shares of the firm’s stock in a transaction dated Friday, August 22nd. The stock was sold at an average price of $80.09, for a total value of $14,752,578.00. Following the transaction, the chief operating officer directly owned 109,840 shares of the company’s stock, valued at approximately $8,797,085.60. This trade represents a 62.64% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, CEO Max R. Levchin sold 651,713 shares of the business’s stock in a transaction dated Monday, September 22nd. The shares were sold at an average price of $89.27, for a total value of $58,178,419.51. The SEC filing for this sale provides additional information. Over the last quarter, insiders sold 1,724,438 shares of company stock worth $145,688,967. Company insiders own 11.01% of the company’s stock.

Affirm Holdings, Inc operates a platform for digital and mobile-first commerce in the United States, Canada, and internationally. The company's platform includes point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. Its commerce platform, agreements with originating banks, and capital markets partners enables consumers to pay for a purchase over time with terms ranging up to 60 months.