Analyzing American Rebel (AREB) and Its Rivals

American Rebel (NASDAQ:AREB) is one of 41 public companies in the “PROTECTION – SFTY” industry, but how does it compare to its peers? We will compare American Rebel to related businesses based on the strength of its valuation, analyst recommendations, risk, institutional ownership, dividends, profitability and earnings.

Profitability

This table compares American Rebel and its peers’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
American Rebel	-402.98%	N/A	-218.57%
American Rebel Competitors	-40.91%	-40.13%	-9.40%

Valuation and Earnings

This table compares American Rebel and its peers revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
American Rebel	$11.42 million	-$17.60 million	0.00
American Rebel Competitors	$1.24 billion	$109.95 million	17.35

American Rebel’s peers have higher revenue and earnings than American Rebel. American Rebel is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Insider & Institutional Ownership

13.6% of American Rebel shares are held by institutional investors. Comparatively, 49.0% of shares of all “PROTECTION – SFTY” companies are held by institutional investors. 74.1% of American Rebel shares are held by insiders. Comparatively, 16.1% of shares of all “PROTECTION – SFTY” companies are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Risk & Volatility

American Rebel has a beta of 1.2, meaning that its share price is 20% more volatile than the S&P 500. Comparatively, American Rebel’s peers have a beta of 8.18, meaning that their average share price is 718% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current ratings for American Rebel and its peers, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
American Rebel	1	0	0	0	1.00
American Rebel Competitors	420	714	1135	73	2.37

As a group, “PROTECTION – SFTY” companies have a potential upside of 450.84%. Given American Rebel’s peers stronger consensus rating and higher possible upside, analysts plainly believe American Rebel has less favorable growth aspects than its peers.

Summary

American Rebel peers beat American Rebel on 11 of the 13 factors compared.

American Rebel Company Profile

American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company's safes are offered in various sizes and shapes for home, office, and personal use, as well as provides vault doors, handgun vaults, and inventory control safes under the American Rebel brand. It also offers accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, mag minders, moisture guards, and rifle rod kits and rods. In addition, the company's personal security and self-defense products include concealed carry backpacks; and concealed carry jackets, vests, and coats, as well as T-shirts for men and women under the American Rebel brand. Further, it offers beer under the American Rebel Light Beer brand. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.