Brighton Jones LLC Purchases 4,509 Shares of Salesforce Inc. $CRM

Brighton Jones LLC raised its position in shares of Salesforce Inc. (NYSE:CRM) by 16.3% in the second quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 32,209 shares of the CRM provider’s stock after acquiring an additional 4,509 shares during the period. Brighton Jones LLC’s holdings in Salesforce were worth $8,783,000 as of its most recent SEC filing.

Other hedge funds also recently bought and sold shares of the company. Revolve Wealth Partners LLC raised its holdings in Salesforce by 12.6% in the 4th quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock valued at $611,000 after acquiring an additional 205 shares in the last quarter. Bison Wealth LLC grew its holdings in shares of Salesforce by 9.0% during the 4th quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock worth $747,000 after purchasing an additional 184 shares in the last quarter. GAMMA Investing LLC grew its holdings in shares of Salesforce by 13.9% during the 1st quarter. GAMMA Investing LLC now owns 14,166 shares of the CRM provider’s stock worth $3,802,000 after purchasing an additional 1,725 shares in the last quarter. Creative Financial Designs Inc. ADV grew its holdings in shares of Salesforce by 37.2% during the 1st quarter. Creative Financial Designs Inc. ADV now owns 1,961 shares of the CRM provider’s stock worth $526,000 after purchasing an additional 532 shares in the last quarter. Finally, Perpetual Ltd grew its holdings in shares of Salesforce by 26.5% during the 1st quarter. Perpetual Ltd now owns 10,022 shares of the CRM provider’s stock worth $2,690,000 after purchasing an additional 2,097 shares in the last quarter. 80.43% of the stock is currently owned by institutional investors.

Salesforce Price Performance

Shares of CRM stock opened at $254.93 on Friday. The stock’s fifty day simple moving average is $246.53 and its 200 day simple moving average is $258.17. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.12 and a quick ratio of 1.12. The firm has a market cap of $242.69 billion, a price-to-earnings ratio of 37.05, a P/E/G ratio of 2.14 and a beta of 1.19. Salesforce Inc. has a one year low of $226.48 and a one year high of $369.00.

Salesforce (NYSE:CRM) last issued its quarterly earnings data on Wednesday, September 3rd. The CRM provider reported $2.91 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.78 by $0.13. Salesforce had a return on equity of 13.27% and a net margin of 16.87%.The firm had revenue of $10.24 billion during the quarter, compared to the consensus estimate of $10.14 billion. During the same quarter in the previous year, the company posted $2.56 EPS. The business’s revenue for the quarter was up 9.8% compared to the same quarter last year. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. On average, analysts expect that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Announces Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Thursday, October 9th. Shareholders of record on Wednesday, September 17th were given a $0.416 dividend. The ex-dividend date was Wednesday, September 17th. This represents a $1.66 annualized dividend and a yield of 0.7%. Salesforce’s payout ratio is presently 24.13%.

Insider Buying and Selling at Salesforce

In other Salesforce news, Director David Blair Kirk acquired 3,400 shares of the business’s stock in a transaction on Tuesday, September 9th. The stock was purchased at an average price of $254.66 per share, for a total transaction of $865,844.00. Following the transaction, the director owned 3,824 shares in the company, valued at $973,819.84. This trade represents a 801.89% increase in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, CEO Marc Benioff sold 2,250 shares of Salesforce stock in a transaction on Wednesday, August 20th. The shares were sold at an average price of $246.07, for a total value of $553,657.50. Following the completion of the transaction, the chief executive officer owned 11,911,571 shares of the company’s stock, valued at approximately $2,931,080,275.97. The trade was a 0.02% decrease in their position. The disclosure for this sale can be found here. In the last quarter, insiders sold 78,750 shares of company stock valued at $19,424,880. Corporate insiders own 3.00% of the company’s stock.

Wall Street Analyst Weigh In

CRM has been the topic of several recent research reports. Piper Sandler reissued an “overweight” rating and set a $315.00 price objective on shares of Salesforce in a report on Thursday, October 16th. Wells Fargo & Company decreased their price objective on Salesforce from $275.00 to $265.00 and set an “equal weight” rating on the stock in a report on Thursday, September 4th. Roth Capital reissued a “buy” rating and set a $395.00 price objective on shares of Salesforce in a report on Thursday, September 4th. KeyCorp decreased their price objective on Salesforce from $440.00 to $400.00 and set an “overweight” rating on the stock in a report on Thursday, September 4th. Finally, Wall Street Zen raised Salesforce from a “hold” rating to a “buy” rating in a research note on Saturday, October 11th. Twenty-five analysts have rated the stock with a Buy rating, thirteen have issued a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average target price of $325.23.

Salesforce Company Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.