Viking (NYSE:VIK – Get Free Report) and RCI Hospitality (NASDAQ:RICK – Get Free Report) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, risk, profitability, institutional ownership, earnings, dividends and analyst recommendations.
Volatility & Risk
Viking has a beta of 2.24, suggesting that its stock price is 124% more volatile than the S&P 500. Comparatively, RCI Hospitality has a beta of 1.17, suggesting that its stock price is 17% more volatile than the S&P 500.
Analyst Ratings
This is a breakdown of recent ratings and recommmendations for Viking and RCI Hospitality, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Viking | 1 | 6 | 9 | 0 | 2.50 |
| RCI Hospitality | 1 | 0 | 1 | 0 | 2.00 |
Insider and Institutional Ownership
98.8% of Viking shares are held by institutional investors. Comparatively, 53.8% of RCI Hospitality shares are held by institutional investors. 9.6% of RCI Hospitality shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Earnings & Valuation
This table compares Viking and RCI Hospitality”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Viking | $5.33 billion | 5.01 | $152.33 million | $1.85 | 32.62 |
| RCI Hospitality | $295.60 million | 0.78 | $3.01 million | $1.86 | 14.28 |
Viking has higher revenue and earnings than RCI Hospitality. RCI Hospitality is trading at a lower price-to-earnings ratio than Viking, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Viking and RCI Hospitality’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Viking | 13.99% | -374.71% | 8.94% |
| RCI Hospitality | 5.88% | 6.19% | 2.81% |
Summary
Viking beats RCI Hospitality on 10 of the 14 factors compared between the two stocks.
About Viking
Viking Holdings Ltd engages in the passenger shipping and other forms of passenger transport in North America, the United Kingdom, and internationally. It operates through River and Ocean segments. The company also operates as a tour entrepreneur for passengers and related activities in tourism. As of December 31, 2023, it operated a fleet of 92 ships, including 81 river vessels comprising 58 Longships, 10 smaller classes based on the Longship design, 11 other river vessels, and 1 river vessel charter and the Viking Mississippi; 9 ocean ships; and 2 expedition ships. The company was founded in 1997 and is based in Pembroke, Bermuda.
About RCI Hospitality
RCI Hospitality Holdings, Inc., through its subsidiaries, engages in the hospitality and related businesses in the United States. It operates in Nightclubs, Bombshells, and Media Group segments. The company’s wholly-owned subsidiaries own and/or operates upscale adult nightclubs serving primarily businessmen and professionals under the Rick's Cabaret, Jaguars Club, Tootsie's Cabaret, XTC Cabaret, Club Onyx, Hoops Cabaret and Sports Bar, Scarlett's Cabaret, Temptations Adult Cabaret, Foxy's Cabaret, Vivid Cabaret, Downtown Cabaret, Cabaret East, The Seville, Silver City Cabaret, and Kappa Men's Club. Wholly-owned subsidiaries also operate restaurants and sports bars under the Bombshells Restaurant & Bar brand; and dance clubs under the Studio 80 brand. As of February 11, 2019, the company operated 46 units, including 39 nightclub units and 7 Bombshell units. In addition, it owns two national industry trade publications serving the adult nightclubs industry and the adult retail products industry; a national industry convention and tradeshow; and two national industry award shows, as well as approximately a dozen industry and social media Websites. The company founded in 1983 as Rick's Cabaret International, Inc., changed its name to RCI Hospitality Holdings, Inc. in August 2014, and is based in Houston, Texas.
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