Reviewing GoPro (NASDAQ:GPRO) & Toshiba (OTCMKTS:TOSYY)

GoPro (NASDAQ:GPRO) and Toshiba (OTCMKTS:TOSYY) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, dividends, risk, earnings, analyst recommendations, valuation and institutional ownership.

Profitability

This table compares GoPro and Toshiba’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
GoPro	-14.53%	-49.10%	-12.67%
Toshiba	N/A	N/A	N/A

Insider & Institutional Ownership

70.1% of GoPro shares are owned by institutional investors. 18.4% of GoPro shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Valuation & Earnings

This table compares GoPro and Toshiba”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GoPro	$801.47 million	0.43	-$432.31 million	($0.69)	-3.19
Toshiba	$24.88 billion	N/A	$944.58 million	N/A	N/A

Toshiba has higher revenue and earnings than GoPro.

Analyst Recommendations

This is a breakdown of recent recommendations for GoPro and Toshiba, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GoPro	2	1	0	0	1.33
Toshiba	0	0	0	0	0.00

GoPro currently has a consensus price target of $0.75, suggesting a potential downside of 65.91%. Given GoPro’s stronger consensus rating and higher possible upside, equities research analysts clearly believe GoPro is more favorable than Toshiba.

Summary

Toshiba beats GoPro on 5 of the 9 factors compared between the two stocks.

About GoPro

GoPro, Inc. develops and sells cameras, mountable and wearable accessories, and subscription services and software in the Americas, Europe, the Middle East, Africa, the Asia and Pacific region, and internationally. The company provides cloud connected HERO12 Black, HERO11 Black, HERO11 Black Mini, HERO10 Black, HERO10 Black Bones, and HERO9 Black waterproof cameras; MAX, a 360-degree waterproof camera; Premium and Premium+ subscription services, which include full access to the Quik app, cloud storage supporting source video and photo quality, camera replacement, and damage protection; Quik subscription that offers access to editing tools, which allows users to edit photos, videos, and create cinematic stories; and Quik desktop and mobile apps that enable users to get their favorite photos and videos with footage from any phone or camera. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, magnetic swivel clips, chest harnesses, and head straps; media, display, and light mods; spare batteries, dive filters, and charging accessories and cables; and lifestyle gear, such as bags, backpacks, cases, t-shirts, hats, and other soft goods. In addition, the company provides mobile, desktop, and web applications that provides media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. GoPro, Inc. sells its products through retailers and wholesale distributors, as well as through its GoPro.com website. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.

About Toshiba

Toshiba Corporation, together with its subsidiaries, provides electronic devices and storage solutions worldwide. It operates through Energy Systems & Solutions, Infrastructure Systems & Solutions, Building Solutions, Retail & Printing, Electronic Devices and Storage Solutions, Digital Solutions, and Other segments. The company provides energy systems and solutions, including nuclear, thermal, and renewable energy power generation systems; transmission and distribution, hydro, geothermal, solar, and wind power services. It also offers infrastructure systems and solutions, such as water supply, sewage, waste, railway, airport, road, security and automation, motor/drive, equipment, telecommunication, power distribution, communication, and broadcast systems. In addition, the company provides building solutions comprising light fixtures, industrial light parts, commercial air-conditioner compressors, elevators, escalators for buildings and facilities, ventilation, and lighting, as well as energy-saving, environmentally products and services, and building solutions for security. Further, the company offers power, small-signal, and optoelectronic devices, In-vehicle digital and logic microcomputers, analog ICs, semiconductor manufacturing equipment, and parts materials. Additionally, it provides automotive, industrial semiconductors, manufacturing equipment, battery systems, and IT solution services. Toshiba Corporation was founded in 1875 and is headquartered in Tokyo, Japan.