Stran & Company, Inc. (NASDAQ:SWAG) versus Integral Ad Science (NASDAQ:IAS) Head-To-Head Analysis

Stran & Company, Inc. (NASDAQ:SWAG) and Integral Ad Science (NASDAQ:IAS) are both small-cap business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, risk, profitability, analyst recommendations, valuation, earnings and dividends.

Insider & Institutional Ownership

56.4% of Stran & Company, Inc. shares are held by institutional investors. Comparatively, 95.8% of Integral Ad Science shares are held by institutional investors. 49.6% of Stran & Company, Inc. shares are held by insiders. Comparatively, 2.0% of Integral Ad Science shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Profitability

This table compares Stran & Company, Inc. and Integral Ad Science’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Stran & Company, Inc.	-2.19%	-7.47%	-4.37%
Integral Ad Science	9.79%	5.00%	4.46%

Risk and Volatility

Stran & Company, Inc. has a beta of 2.11, meaning that its share price is 111% more volatile than the S&P 500. Comparatively, Integral Ad Science has a beta of 1.6, meaning that its share price is 60% more volatile than the S&P 500.

Earnings and Valuation

This table compares Stran & Company, Inc. and Integral Ad Science”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Stran & Company, Inc.	$82.65 million	0.39	-$4.14 million	($0.13)	-13.46
Integral Ad Science	$530.10 million	3.20	$37.79 million	$0.34	30.00

Integral Ad Science has higher revenue and earnings than Stran & Company, Inc.. Stran & Company, Inc. is trading at a lower price-to-earnings ratio than Integral Ad Science, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of current ratings and target prices for Stran & Company, Inc. and Integral Ad Science, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Stran & Company, Inc.	1	0	0	0	1.00
Integral Ad Science	0	14	1	0	2.07

Integral Ad Science has a consensus target price of $12.81, suggesting a potential upside of 25.57%. Given Integral Ad Science’s stronger consensus rating and higher possible upside, analysts plainly believe Integral Ad Science is more favorable than Stran & Company, Inc..

Summary

Integral Ad Science beats Stran & Company, Inc. on 12 of the 14 factors compared between the two stocks.

About Stran & Company, Inc.

Stran & Co., Inc. engages in the provision of promotional marketing and branded merchandise services. It offers promotional product, custom manufacturing, custom packaging, warehousing, and program management. The company was founded by Andrew Shape and Andrew Stranberg in 1994 and is headquartered in Quincy, MA.

About Integral Ad Science

Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, France, Ireland, Germany, Italy, Singapore, Australia, Japan, India, and the Nordics. The company provides IAS Signal, a cloud-based technology platform that offers return on ad spend needs; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Its digital media quality solutions offer ad fraud detection and prevention, viewability, brand safety and suitability, contextual targeting, inventory yield management, and reporting. In addition, the company offers Quality Impressions, a metric designed to verify that digital ads are served to a real person rather than a bot, viewable on-screen, and presented in a brand-safe and suitable environment in the correct geography; Context Control solution that delivers contextual targeting and brand suitability capabilities; pre-bid programmatic and post-bid verification solutions for advertisers; and optimization and verification solutions for publishers. It serves advertisers and agencies, publishers, and supply side platforms. The company was founded in 2009 and is headquartered in New York, New York.