lululemon athletica (NASDAQ:LULU) vs. J-Long Group (NASDAQ:JL) Head-To-Head Analysis

J-Long Group (NASDAQ:JL) and lululemon athletica (NASDAQ:LULU) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, profitability, analyst recommendations, valuation, risk, dividends and institutional ownership.

Earnings & Valuation

This table compares J-Long Group and lululemon athletica”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
J-Long Group	$39.08 million	0.44	$2.59 million	N/A	N/A
lululemon athletica	$10.59 billion	1.88	$1.81 billion	$14.71	11.26

lululemon athletica has higher revenue and earnings than J-Long Group.

Risk & Volatility

J-Long Group has a beta of -0.58, meaning that its share price is 158% less volatile than the S&P 500. Comparatively, lululemon athletica has a beta of 1.12, meaning that its share price is 12% more volatile than the S&P 500.

Institutional & Insider Ownership

85.2% of lululemon athletica shares are owned by institutional investors. 0.5% of lululemon athletica shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Profitability

This table compares J-Long Group and lululemon athletica’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
J-Long Group	N/A	N/A	N/A
lululemon athletica	16.38%	42.05%	24.10%

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for J-Long Group and lululemon athletica, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
J-Long Group	0	0	0	0	0.00
lululemon athletica	1	21	6	1	2.24

lululemon athletica has a consensus target price of $245.79, indicating a potential upside of 48.34%. Given lululemon athletica’s stronger consensus rating and higher probable upside, analysts clearly believe lululemon athletica is more favorable than J-Long Group.

Summary

lululemon athletica beats J-Long Group on 13 of the 13 factors compared between the two stocks.

About J-Long Group

J-Long Group Limited distributes reflective and non-reflective garment trims in Asia, Hong Kong, the People's Republic of China, and internationally. The company offers heat transfers, fabrics, woven labels and tapes, sewing badges, piping, zipper pullers, and drawcords. It also sells through online. The company was founded in 1985 and is based in Tsuen Wan, Hong Kong.

About lululemon athletica

Lululemon Athletica Inc., together with its subsidiaries, designs, distributes, and retails athletic apparel, footwear, and accessories under the lululemon brand for women and men. It offers pants, shorts, tops, and jackets for healthy lifestyle, such as yoga, running, training, and other activities. It also provides fitness-inspired accessories. The company sells its products through a chain of company-operated stores; outlets; interactive workout platform; yoga and fitness studios, university campus retailers, and other partners; license and supply arrangements; and temporary locations, as well as through mobile apps and lululemon.com e-commerce website. It has operations in the United States, Canada, Mainland China, Australia, South Korea, Hong Kong, Japan, New Zealand, Taiwan, Singapore, Malaysia, Macau, Thailand, the Asia Pacific, the United Kingdom, Germany, France, Ireland, Spain, the Netherlands, Sweden, Norway, Switzerland, Europe, the Middle East, and Africa. Lululemon Athletica Inc. was founded in 1998 and is based in Vancouver, Canada.