Institutional and Insider Ownership
10.1% of Natural Health Trends shares are owned by institutional investors. Comparatively, 38.5% of Barnes & Noble Education shares are owned by institutional investors. 9.6% of Natural Health Trends shares are owned by insiders. Comparatively, 1.0% of Barnes & Noble Education shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Profitability
This table compares Natural Health Trends and Barnes & Noble Education’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Natural Health Trends | 0.83% | 1.09% | 0.66% |
| Barnes & Noble Education | -4.46% | -2.76% | -0.55% |
Earnings and Valuation
This table compares Natural Health Trends and Barnes & Noble Education”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Natural Health Trends | $42.96 million | 1.24 | $570,000.00 | $0.03 | 154.00 |
| Barnes & Noble Education | $1.57 billion | 0.19 | -$63.21 million | ($15.50) | -0.56 |
Natural Health Trends has higher earnings, but lower revenue than Barnes & Noble Education. Barnes & Noble Education is trading at a lower price-to-earnings ratio than Natural Health Trends, indicating that it is currently the more affordable of the two stocks.
Risk and Volatility
Natural Health Trends has a beta of 0.67, indicating that its stock price is 33% less volatile than the S&P 500. Comparatively, Barnes & Noble Education has a beta of 1.69, indicating that its stock price is 69% more volatile than the S&P 500.
Summary
Natural Health Trends beats Barnes & Noble Education on 8 of the 11 factors compared between the two stocks.
About Natural Health Trends
Natural Health Trends Corp., a direct-selling and e-commerce company, provides personal care, wellness, and lifestyle products under the NHT Global brand. The company offers wellness products, including liquid, encapsulated, tableted and powder dietary and nutritional supplements, vitamins, and minerals; and herbal products comprising herbal supplements. It also provides beauty products, such as age-defying and hydrating cleansers, creams, lotions, serums, and toners; and lifestyle products, which include weight management and energy enhancing supplements, as well as topical gels. In addition, the company offers home appliances; and daily products, such as oral care, hair care, and body care. It sells its products directly to consumers, as well as through an e-commerce retail platform in the United States, Canada, Cayman Islands, Mexico, Peru, Hong Kong, Taiwan, China, Singapore, Malaysia, Thailand, South Korea, Japan, India, Russia, Kazakhstan, and Europe. The company was formerly known as Florida Institute of Massage Therapy, Inc. and changed its name to Natural Health Trends Corp. in June 1993. Natural Health Trends Corp. was incorporated in 1988 and is headquartered in Tsim Sha Tsui, Hong Kong.
About Barnes & Noble Education
Barnes and Noble Education, Inc. engages in the management and operation of bookstore chains in universities. It operates through the Retail and Wholesale segments. The Retail segment operates college, university, and K-12 school bookstores, physical bookstores, and virtual bookstores. The Wholesale segment sells and distributes new and used textbooks to physical bookstores. The company was founded by Leonard S, Riggio in 1965 and is headquartered in Basking Ridge, NJ.
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