Reviewing Giftify (GIFT) & Its Rivals

Giftify (NASDAQ:GIFT) is one of 52 publicly-traded companies in the “LEISURE&REC SVS” industry, but how does it weigh in compared to its rivals? We will compare Giftify to related companies based on the strength of its dividends, institutional ownership, profitability, earnings, analyst recommendations, risk and valuation.

Volatility & Risk

Giftify has a beta of -1.54, suggesting that its share price is 254% less volatile than the S&P 500. Comparatively, Giftify’s rivals have a beta of 0.69, suggesting that their average share price is 31% less volatile than the S&P 500.

Earnings & Valuation

This table compares Giftify and its rivals revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Giftify	$90.57 million	-$18.83 million	-2.14
Giftify Competitors	$4.01 billion	$329.02 million	-0.83

Giftify’s rivals have higher revenue and earnings than Giftify. Giftify is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Profitability

This table compares Giftify and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Giftify	-15.13%	-63.88%	-39.60%
Giftify Competitors	-92.84%	-46.06%	-4.17%

Analyst Recommendations

This is a summary of recent recommendations and price targets for Giftify and its rivals, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Giftify	0	0	1	0	3.00
Giftify Competitors	552	1607	3068	54	2.50

Giftify presently has a consensus price target of $4.00, suggesting a potential upside of 273.83%. As a group, “LEISURE&REC SVS” companies have a potential upside of 18.48%. Given Giftify’s stronger consensus rating and higher possible upside, research analysts clearly believe Giftify is more favorable than its rivals.

Institutional & Insider Ownership

57.2% of shares of all “LEISURE&REC SVS” companies are held by institutional investors. 20.5% of Giftify shares are held by insiders. Comparatively, 23.0% of shares of all “LEISURE&REC SVS” companies are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

Giftify rivals beat Giftify on 9 of the 13 factors compared.

About Giftify

RDE, Inc. owns and operates a restaurant deal space in the United States. The company operates Restaurant.com that connects digital consumers, businesses, and communities with dining and merchant deal options at approximately 182,500 restaurants and retailers to approximately 7.8 million customers. It sells discount certificates for restaurants, as well as complementary entertainment and travel offerings, and consumer products on behalf of third-party merchants. The company is based in Schaumburg, Illinois.