Blue (OTCMKTS:BLHI) and Crocs (NASDAQ:CROX) Critical Survey

Crocs (NASDAQ:CROX) and Blue (OTCMKTS:BLHI) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, profitability, institutional ownership, dividends, valuation and risk.

Insider & Institutional Ownership

93.4% of Crocs shares are owned by institutional investors. 3.0% of Crocs shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Valuation & Earnings

This table compares Crocs and Blue”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Crocs	$4.10 billion	1.35	$950.07 million	$16.32	6.04
Blue	N/A	N/A	N/A	N/A	N/A

Crocs has higher revenue and earnings than Blue.

Profitability

This table compares Crocs and Blue’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Crocs	23.35%	43.07%	16.02%
Blue	N/A	N/A	N/A

Analyst Ratings

This is a breakdown of recent ratings for Crocs and Blue, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Crocs	0	2	12	0	2.86
Blue	0	0	0	0	0.00

Crocs presently has a consensus price target of $139.79, suggesting a potential upside of 41.71%. Given Crocs’ stronger consensus rating and higher possible upside, research analysts plainly believe Crocs is more favorable than Blue.

Summary

Crocs beats Blue on 9 of the 9 factors compared between the two stocks.

About Crocs

Crocs, Inc., together with its subsidiaries, designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and children under Crocs and HEYDUDE Brand in the United States and internationally. The company offers various footwear products, including clogs, sandals, slides, flips, wedges, platforms, socks, boots, charms, flip flops, sneakers, and slippers. It sells its products through wholesalers, retail stores, e-commerce sites, third-party marketplaces, and kiosks/store-in-store locations. Crocs, Inc. was founded in 1999 and is headquartered in Broomfield, Colorado.

About Blue

Blue Holdings Inc., directly and through its wholly owned subsidiary Antik Denim, LLC, designs, develops, manufactures, markets, distributes, and sells high-end fashion jeans, apparel, and accessories under the principal brand names Antik Denim, Taverniti So Jeans, Yanuk, and Faith Connexion. Its products include jeans, jackets, belts, purses, and T-shirts. The company sells premium denim products and accessories in high-end department stores and fashion boutiques that cater to fashion conscious consumers. Its products are sold in the United States, Canada, Japan, and the European Union directly to department stores and boutiques, and through distribution arrangements in a various countries. Blue Holdings Inc. was formerly known as Marine Jet Technology Corp. and changed its name to Blue Holdings Inc. in June 2005. The company was incorporated in 2000 and is headquartered in Commerce, California with showrooms in Los Angeles and New York.