StockNews.com Initiates Coverage on comScore (NASDAQ:SCOR)

StockNews.com began coverage on shares of comScore (NASDAQ:SCOR) in a research report issued on Wednesday. The firm set a “hold” rating on the stock.

comScore Stock Performance

NASDAQ SCOR opened at $6.57 on Wednesday. comScore has a one year low of $4.89 and a one year high of $20.42. The company’s 50 day moving average price is $6.74 and its 200 day moving average price is $6.93. The firm has a market capitalization of $32.13 million, a price-to-earnings ratio of -0.30 and a beta of 1.17.

Institutional Trading of comScore

Several large investors have recently modified their holdings of the business. Squarepoint Ops LLC acquired a new stake in comScore during the fourth quarter valued at approximately $99,000. Heron Bay Capital Management bought a new stake in comScore in the fourth quarter valued at $160,000. Renaissance Technologies LLC lifted its position in comScore by 10.0% in the 4th quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock valued at $265,000 after purchasing an additional 4,115 shares during the last quarter. Finally, Clune & Associates LTD. acquired a new position in shares of comScore during the fourth quarter worth approximately $740,000. 42.15% of the stock is currently owned by institutional investors and hedge funds.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.