Harley-Davidson (NYSE:HOG) Given New $31.00 Price Target at Citigroup

Harley-Davidson (NYSE:HOG) had its target price decreased by Citigroup from $34.00 to $31.00 in a note issued to investors on Thursday,Benzinga reports. The brokerage presently has a “neutral” rating on the stock. Citigroup’s price objective suggests a potential upside of 9.92% from the stock’s previous close.

A number of other equities analysts also recently weighed in on the stock. Bank of America lowered their target price on shares of Harley-Davidson from $50.00 to $45.00 and set a “buy” rating on the stock in a report on Tuesday, October 15th. Baird R W lowered shares of Harley-Davidson from a “strong-buy” rating to a “hold” rating in a research note on Wednesday, October 2nd. StockNews.com upgraded shares of Harley-Davidson from a “sell” rating to a “hold” rating in a research note on Wednesday, November 27th. UBS Group lowered their price target on Harley-Davidson from $40.00 to $35.00 and set a “neutral” rating on the stock in a research report on Thursday, November 7th. Finally, Morgan Stanley cut Harley-Davidson from an “overweight” rating to an “equal weight” rating and cut their price objective for the company from $40.00 to $33.00 in a research report on Tuesday. Six equities research analysts have rated the stock with a hold rating and three have issued a buy rating to the company’s stock. According to data from MarketBeat, the stock currently has an average rating of “Hold” and an average price target of $39.14.

Harley-Davidson Stock Performance

HOG opened at $28.20 on Thursday. The company has a debt-to-equity ratio of 1.38, a quick ratio of 1.25 and a current ratio of 1.41. The business’s 50-day simple moving average is $31.32 and its 200 day simple moving average is $34.12. The firm has a market capitalization of $3.59 billion, a PE ratio of 6.35, a PEG ratio of 0.33 and a beta of 1.48. Harley-Davidson has a 52-week low of $27.37 and a 52-week high of $44.16.

Insider Activity at Harley-Davidson

In related news, Director Maryrose Sylvester sold 4,278 shares of the business’s stock in a transaction on Wednesday, October 30th. The shares were sold at an average price of $32.25, for a total value of $137,965.50. Following the sale, the director now owns 17,687 shares of the company’s stock, valued at $570,405.75. The trade was a 19.48 % decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through the SEC website. 0.87% of the stock is owned by company insiders.

Institutional Investors Weigh In On Harley-Davidson

A number of institutional investors have recently made changes to their positions in HOG. Pacer Advisors Inc. lifted its stake in shares of Harley-Davidson by 30.7% in the fourth quarter. Pacer Advisors Inc. now owns 5,468,089 shares of the company’s stock worth $164,754,000 after acquiring an additional 1,285,225 shares during the period. Raymond James & Associates raised its holdings in Harley-Davidson by 5.0% during the 3rd quarter. Raymond James & Associates now owns 647,000 shares of the company’s stock worth $24,929,000 after purchasing an additional 30,725 shares during the last quarter. JPMorgan Chase & Co. lifted its position in shares of Harley-Davidson by 38.6% in the 3rd quarter. JPMorgan Chase & Co. now owns 533,490 shares of the company’s stock worth $20,555,000 after purchasing an additional 148,537 shares during the period. Bank of Montreal Can boosted its stake in shares of Harley-Davidson by 14.1% in the 2nd quarter. Bank of Montreal Can now owns 468,618 shares of the company’s stock valued at $15,731,000 after purchasing an additional 57,913 shares during the last quarter. Finally, Squarepoint Ops LLC increased its position in shares of Harley-Davidson by 174.4% during the second quarter. Squarepoint Ops LLC now owns 419,775 shares of the company’s stock worth $14,079,000 after buying an additional 266,806 shares during the period. Institutional investors own 85.10% of the company’s stock.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.