Comparing Better Choice (NASDAQ:BTTR) & Heritage Distilling (NASDAQ:CASK)

Heritage Distilling (NASDAQ:CASK) and Better Choice (NASDAQ:BTTR) are both small-cap consumer staples companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, risk, dividends, institutional ownership, analyst recommendations, profitability and earnings.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Heritage Distilling and Better Choice, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Heritage Distilling	0	0	0	0	0.00
Better Choice	0	0	1	0	3.00

Better Choice has a consensus price target of $10.00, suggesting a potential upside of 356.62%. Given Better Choice’s stronger consensus rating and higher probable upside, analysts plainly believe Better Choice is more favorable than Heritage Distilling.

Profitability

This table compares Heritage Distilling and Better Choice’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Heritage Distilling	N/A	N/A	N/A
Better Choice	-39.83%	-206.10%	-60.54%

Valuation and Earnings

This table compares Heritage Distilling and Better Choice”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Heritage Distilling	$7.76 million	0.95	N/A	N/A	N/A
Better Choice	$33.52 million	0.13	-$22.77 million	($20.73)	-0.11

Heritage Distilling has higher earnings, but lower revenue than Better Choice.

Institutional and Insider Ownership

12.6% of Better Choice shares are owned by institutional investors. 13.6% of Better Choice shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

Better Choice beats Heritage Distilling on 6 of the 10 factors compared between the two stocks.

About Heritage Distilling

Heritage Distilling Holding Company Inc. is a craft distiller of premium brands, including whiskeys, vodkas, gins, rums and ready-to-drink canned cocktails. Heritage Distilling Holding Company Inc. is based in GIG HARBOR, Wash.

About Better Choice

Better Choice Company Inc. operates as a pet health and wellness company. Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, and chews. The company sells its products under Halo Holistic and Halo Elevate brands. It primarily sells its products through its online portals, as well as through online retailers and pet specialty retailers. The company has operations in the United States, Canada, and select Asian markets, including China. The company was formerly known as Sports Endurance, Inc. and changed its name to Better Choice Company Inc. in March 2019. Better Choice Company Inc. is based in Tampa, Florida.