Harley-Davidson (NYSE:HOG) Reaches New 12-Month Low – Should You Sell?

Shares of Harley-Davidson, Inc. (NYSE:HOG) hit a new 52-week low during mid-day trading on Wednesday . The stock traded as low as $28.64 and last traded at $28.70, with a volume of 65929 shares trading hands. The stock had previously closed at $29.46.

Analyst Ratings Changes

Several research firms recently commented on HOG. UBS Group dropped their target price on Harley-Davidson from $40.00 to $35.00 and set a “neutral” rating on the stock in a report on Thursday, November 7th. Robert W. Baird dropped their price objective on shares of Harley-Davidson from $40.00 to $36.00 and set a “neutral” rating on the stock in a research note on Tuesday, December 31st. StockNews.com upgraded shares of Harley-Davidson from a “sell” rating to a “hold” rating in a research note on Wednesday, November 27th. Citigroup lowered their price target on shares of Harley-Davidson from $39.00 to $34.00 and set a “neutral” rating on the stock in a report on Friday, October 25th. Finally, Bank of America cut their price objective on shares of Harley-Davidson from $50.00 to $45.00 and set a “buy” rating for the company in a report on Tuesday, October 15th. Five research analysts have rated the stock with a hold rating and four have assigned a buy rating to the stock. According to MarketBeat.com, the company currently has an average rating of “Hold” and a consensus target price of $42.00.

Harley-Davidson Trading Down 2.0 %

The company’s fifty day simple moving average is $32.11 and its 200-day simple moving average is $34.44. The firm has a market capitalization of $3.68 billion, a PE ratio of 6.50, a P/E/G ratio of 0.44 and a beta of 1.48. The company has a debt-to-equity ratio of 1.38, a current ratio of 1.41 and a quick ratio of 1.25.

Harley-Davidson Dividend Announcement

The company also recently disclosed a quarterly dividend, which was paid on Monday, December 23rd. Investors of record on Tuesday, December 10th were issued a $0.1725 dividend. This represents a $0.69 annualized dividend and a yield of 2.39%. The ex-dividend date of this dividend was Tuesday, December 10th. Harley-Davidson’s payout ratio is 15.54%.

Insider Buying and Selling at Harley-Davidson

In other news, Director Maryrose Sylvester sold 4,278 shares of the firm’s stock in a transaction dated Wednesday, October 30th. The shares were sold at an average price of $32.25, for a total value of $137,965.50. Following the transaction, the director now directly owns 17,687 shares of the company’s stock, valued at approximately $570,405.75. This trade represents a 19.48 % decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at this link. Insiders own 0.87% of the company’s stock.

Hedge Funds Weigh In On Harley-Davidson

Institutional investors have recently added to or reduced their stakes in the stock. MML Investors Services LLC raised its position in shares of Harley-Davidson by 4.7% during the 3rd quarter. MML Investors Services LLC now owns 8,430 shares of the company’s stock valued at $325,000 after buying an additional 379 shares during the period. Covestor Ltd boosted its position in shares of Harley-Davidson by 14.7% during the 3rd quarter. Covestor Ltd now owns 3,505 shares of the company’s stock worth $135,000 after acquiring an additional 448 shares in the last quarter. GAMMA Investing LLC boosted its holdings in shares of Harley-Davidson by 24.6% in the 3rd quarter. GAMMA Investing LLC now owns 2,502 shares of the company’s stock valued at $96,000 after buying an additional 494 shares in the last quarter. Blue Trust Inc. grew its stake in Harley-Davidson by 23.5% during the 3rd quarter. Blue Trust Inc. now owns 3,659 shares of the company’s stock worth $141,000 after buying an additional 697 shares during the last quarter. Finally, Victory Capital Management Inc. increased its position in Harley-Davidson by 3.0% during the third quarter. Victory Capital Management Inc. now owns 27,611 shares of the company’s stock worth $1,064,000 after buying an additional 807 shares during the period. Hedge funds and other institutional investors own 85.10% of the company’s stock.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.