Equities research analysts at StockNews.com began coverage on shares of comScore (NASDAQ:SCOR – Get Free Report) in a research note issued on Monday. The brokerage set a “buy” rating on the stock.
Other equities research analysts have also recently issued research reports about the company. Needham & Company LLC dropped their price objective on comScore from $17.00 to $13.50 and set a “buy” rating on the stock in a research note on Wednesday, August 7th. Craig Hallum restated a “hold” rating and set a $8.00 target price (down from $18.00) on shares of comScore in a report on Thursday, August 29th.
View Our Latest Stock Analysis on comScore
comScore Stock Performance
Hedge Funds Weigh In On comScore
An institutional investor recently raised its position in comScore stock. Vanguard Group Inc. raised its stake in comScore, Inc. (NASDAQ:SCOR – Free Report) by 1.2% during the 1st quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 174,826 shares of the company’s stock after purchasing an additional 2,121 shares during the period. Vanguard Group Inc. owned 3.63% of comScore worth $2,692,000 at the end of the most recent quarter. 42.15% of the stock is owned by institutional investors and hedge funds.
comScore Company Profile
comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.
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