Comparing Priority Technology (NASDAQ:PRTH) and Getty Images (NYSE:GETY)

Priority Technology (NASDAQ:PRTH) and Getty Images (NYSE:GETY) are both small-cap business services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, dividends, institutional ownership, risk, profitability, analyst recommendations and valuation.

Valuation & Earnings

This table compares Priority Technology and Getty Images”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Priority Technology	$813.88 million	0.81	-$1.31 million	($0.42)	-20.36
Getty Images	$906.66 million	1.53	$19.34 million	$0.12	28.25

Getty Images has higher revenue and earnings than Priority Technology. Priority Technology is trading at a lower price-to-earnings ratio than Getty Images, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Priority Technology and Getty Images’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Priority Technology	1.96%	-16.00%	1.55%
Getty Images	5.91%	6.52%	1.74%

Analyst Recommendations

This is a summary of current recommendations and price targets for Priority Technology and Getty Images, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Priority Technology	0	1	1	0	2.50
Getty Images	0	1	3	0	2.75

Priority Technology currently has a consensus price target of $11.00, indicating a potential upside of 28.65%. Getty Images has a consensus price target of $5.55, indicating a potential upside of 63.72%. Given Getty Images’ stronger consensus rating and higher possible upside, analysts clearly believe Getty Images is more favorable than Priority Technology.

Risk & Volatility

Priority Technology has a beta of 1.01, suggesting that its share price is 1% more volatile than the S&P 500. Comparatively, Getty Images has a beta of 2.02, suggesting that its share price is 102% more volatile than the S&P 500.

Insider & Institutional Ownership

11.5% of Priority Technology shares are owned by institutional investors. Comparatively, 45.8% of Getty Images shares are owned by institutional investors. 76.3% of Priority Technology shares are owned by insiders. Comparatively, 12.3% of Getty Images shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Getty Images beats Priority Technology on 13 of the 14 factors compared between the two stocks.

About Priority Technology

Priority Technology Holdings, Inc. operates as a payment technology company in the United States. The company operates through three segments: Small and Medium-Sized Businesses (SMB) Payments, Business-To-Business (B2B) Payments, and Enterprise Payments. It offers SMB payments processing solutions for B2C transactions through independent sales organizations, financial institutions, independent software vendors, and other referral partners through its MX product suite, which includes MX Connect and MX Merchant products, such as MX Insights, MX Storefront, MX Retail, MX Invoice, MX B2B and ACH.com, and others, which provides flexible and customizable set of business applications that helps to manage critical business work functions and revenue performance to resellers and merchant clients using core payment processing. The company also offers CPX, a platform that offers accounts payable automation solutions, including virtual card, purchase card, ACH +, dynamic discounting, or check. In addition, it provides curated managed services; payment-adjacent technologies to facilitate the acceptance of electronic payments from customers; and Plastiq payables management software, which helps businesses in improving cash flow with instant access to working capital. Further, the company offers embedded finance and BaaS solutions to enterprise customers to modernize legacy platforms and accelerate software partners' strategies to monetize payments; and managed services solutions that provide audience-specific programs for institutional partners and other third parties; and consulting and development solutions. It serves SMB, and enterprises, as well as distribution partners, including retail and wholesale independent sales organizations, financial institutions, and independent software vendors. The company was founded in 2005 and is headquartered in Alpharetta, Georgia.

About Getty Images

Getty Images Holdings, Inc. offers creative and editorial visual content solutions in the Americas, Europe, the Middle East, Africa, and Asia-Pacific. Its products include Getty Images that offers creative and editorial content including stills, music and video which focuses on corporate, agency, and media customers; iStock.com, an e-commerce offering where customers have access to creative stills and video; Unsplash.com, a platform offering free stock photo downloads and paid subscriptions targeted to the high-growth prosumer and semi-professional creator segments; and Unsplash+ that provides access to unique model released content with expanded legal protections. In addition, it maintains privately-owned photographic archives covering news, sport, and entertainment, as well as variety of subjects, including lifestyle, business, science, health, wellness, beauty, sports, transportation, and travel. Further, the company provides music licensing, and digital asset management and distribution services. It serves media outlets, advertising agencies and corporations, individual creators, and prosumers. The company was formerly known as Getty Images, Inc. Getty Images Holdings, Inc. was founded in 1995 and is headquartered in Seattle, Washington.