Reviewing Integral Ad Science (NASDAQ:IAS) & PSYC (OTCMKTS:PSYC)

Integral Ad Science (NASDAQ:IAS) and PSYC (OTCMKTS:PSYC) are both business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, profitability, earnings, institutional ownership, valuation and risk.

Profitability

This table compares Integral Ad Science and PSYC’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Integral Ad Science	0.57%	0.31%	0.25%
PSYC	N/A	N/A	N/A

Institutional and Insider Ownership

95.8% of Integral Ad Science shares are owned by institutional investors. 2.0% of Integral Ad Science shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Valuation & Earnings

This table compares Integral Ad Science and PSYC”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Integral Ad Science	$498.16 million	3.73	$7.24 million	$0.01	1,158.00
PSYC	N/A	N/A	N/A	N/A	N/A

Integral Ad Science has higher revenue and earnings than PSYC.

Analyst Ratings

This is a summary of recent ratings and price targets for Integral Ad Science and PSYC, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Integral Ad Science	0	3	8	0	2.73
PSYC	0	0	0	0	N/A

Integral Ad Science currently has a consensus target price of $16.40, suggesting a potential upside of 41.62%. Given Integral Ad Science’s higher possible upside, equities research analysts plainly believe Integral Ad Science is more favorable than PSYC.

Summary

Integral Ad Science beats PSYC on 8 of the 8 factors compared between the two stocks.

About Integral Ad Science

Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, France, Ireland, Germany, Italy, Singapore, Australia, Japan, India, and the Nordics. The company provides IAS Signal, a cloud-based technology platform that offers return on ad spend needs; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Its digital media quality solutions offer ad fraud detection and prevention, viewability, brand safety and suitability, contextual targeting, inventory yield management, and reporting. In addition, the company offers Quality Impressions, a metric designed to verify that digital ads are served to a real person rather than a bot, viewable on-screen, and presented in a brand-safe and suitable environment in the correct geography; Context Control solution that delivers contextual targeting and brand suitability capabilities; pre-bid programmatic and post-bid verification solutions for advertisers; and optimization and verification solutions for publishers. It serves advertisers and agencies, publishers, and supply side platforms. The company was founded in 2009 and is headquartered in New York, New York.

About PSYC

PSYC Corporation operates as a media company focuses on psychedelic and cannabis sectors. It owns and operates Psychedelic Spotlight, a media platform for news, information, and content for all things psychedelic-related. The company was formerly known as Global Trac Solutions, Inc. and changed its name to PSYC Corporation in February 2022. PSYC Corporation is based in Las Vegas, Nevada.